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What happens when an election year happens during a Cookiepocolypse
Next in Media
English - February 13, 2024 10:00 - 27 minutes - 24.9 MBMarketing Business News Tech News marketing advertising media data technology connected tv retail media ctv next in media Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why there is no one like Mr. Beast
Next Episode: Live from the Kochava Summit, its Next in Media
Next in Media talked with Ryan Meerstein, Managing Partner at Targeted Victory, about the state of digital advertising for the 2024 election. Ryan talked about why his job is harder than ever, in a post cookie, post Cambridge Analytica, disinformation heavy world - and why candidates plan to ramp up spending regardless.
Guest: Ryan Meerstein
Host: Mike Shields
Sponsored by: Publica
Produced by: Fresh Take