"We're going to be talking about real outcomes, not cookie-based outcomes."

Next in Media

English - February 27, 2024 10:00 - 27 minutes - 25.3 MB
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Previous Episode: Live from the Kochava Summit, its Next in Media

Next Episode: Is YouTube Headed for a Paywall?

Next in Media spoke with Kelly Metz, Chief Investment Officer, OMD USA about why she's not shedding a tear for third party cookies, whether the currency wars are dying, and the different between YouTube and TikTok when it comes to grabbing TV budgets.

Guest: Kelly Metz

Host: Mike Shields