Inside Walmart's Journey Toward Becoming a Major Ad Player
Next in Media
English - October 31, 2023 09:00 - 37 minutes - 34.5 MBMarketing Business News Tech News marketing advertising media data technology connected tv retail media ctv next in media Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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Next in Media spoke to Rich Lehrfeld, SVP & GM Walmart Connect, about how the company built a multibillion dollar, highly profitable ad business in just a few short years. Lehrfeld also talked about the potential to connect Walmart data to TV advertising, and whether the slew of other retail media networks are in for the long haul.
Guest: Rich Lehrfeld
Host: Mike Shields
In Partnership with: Comcast Advertising
Produced by: Fresh Take