Multicultural marketing is finally getting more focus from brands - but still has a long way to go

Next in Media spoke with Gonzalo Del Fa, President at GroupM Multicultural about the challenge of changing currencies in TV, while also trying to accurately account for Hispanic audiences. Del Fa also talked about when and where brands should advertise in Spanish, and why most brands' efforts toward diverse media spending is still a work in progress.

Guest: Gonzalo Del Fa

Host: Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take