The Marketing Podcast - Digital Marketing tips and insights
322 episodes - English - Latest episode: 5 months ago -Marketing Made Simple in episodic releases of just under 20 minutes that can help level up your marketing expertise. Learn about the latest marketing trends, tools and insights on how you can outperform your competitors and achieve your marketing goals.Join me as I document my process and also interview the best of marketing professionals in the industry.
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Episodes
A/B testing tools : Split testing without a budget
November 23, 2020 17:00 - 11 minutes - 10.9 MBMarketing tools can be quite expensive, especially when we start subscribing to more than one service simply to help us play on the same field as top notch agencies and companies. In this episode I share some of the split testing tools that if not free are quite affordable together with quick hack at the end to help you save money on marketing tools. Subscribe to the weekly marketing digest www.siftgroup.net You can find me on social media @kiamaaugustine, @iamkiamaaugustine and @siftgrou...
A/B Testing: Why & How to Do Split Testing on Your Website
November 17, 2020 10:00 - 11 minutes - 10.1 MBA/B testing also sometimes referred to as split testing, although the latter entails more distinctions than the former, is the process of testing out the performance of marketing assets when one or more elements are altered. This can simply be giving your audience, website visitors e.t.c two different versions of the same landing page and observing the performance of the landing pages in terms of metrics such as click-through-rates, conversion rate, bounce rate, overall heat map e.t.c Simp...
How to create tons of Podcast Content | Podcasting Series
November 12, 2020 23:00 - 13 minutes - 9.32 MBSo you've started your podcast using the Buzzsprout link below and have received your $20 Amazon gift card. You're excited to record and share your voice globally,however, after a couple of episodes you realise you don't have anything to talk about anymore and your listeners are eagerly waiting. You are frustrated that you might lose your audience and that they might not be able to take you seriously anymore. Well, after doing 100+ episodes, I understand the problem you are facing and in th...
How to create tons of Podcast Content | Podcasting Series
November 12, 2020 23:00 - 13 minutes - 12.4 MBSo you've started your podcast using the Buzzsprout link below and have received your $20 Amazon gift card. You're excited to record and share your voice globally,however, after a couple of episodes you realise you don't have anything to talk about anymore and your listeners are eagerly waiting. You are frustrated that you might lose your audience and that they might not be able to take you seriously anymore. Well, after doing 100+ episodes, I understand the problem you are facing and in th...
Episode 103 | Copywriting Tools for creatives & digital marketers | Copywriting Series
November 11, 2020 12:00 - 11 minutes - 10.5 MBCreating a good and compelling copy for your client or business can become a daunting task, especially if you are not skilled at luring attention from your audience through written content. Copywriting as explained in the previous episode is very different from content writing with the latter used for information purposes if not ranking purposes. Content can however be repurposed into creative copy that can help businesses convert their traffic either into leads, paying customers, newslett...
Copywriting explained | Episode 102
October 29, 2020 19:00 - 10 minutes - 9.66 MBIn this episode we start a new series in the podcast, the copywriting series which will be an informative look into the world of copywriting with actionable tips and insights. Copywriting is similar to content writing in terms of content being written, however, copywriting is focused on evoking an action from the target persona through a call-to-action whereas content writing is mostly for informative purposes. Subscribe to our weekly marketing digest on www.siftgroup.net Send me an email ...
Level up your marketing in Q4 | SIFT GroupX
October 27, 2020 17:00 - 14 minutes - 9.96 MBThe 4th fiscal quarter presents new marketing challenges for companies and businesses and the constant iteration of marketing campaigns with an outlook towards the coming year. In this episode I explain what you as a business, marketer, entrepreneur e.t.c can do in terms of marketing to ace the remainder of 2020 and the start of 2021. Subscribe to the weekly marketing digest on www.siftgroup.net Background track by : Youth by JayJen & Krishi Sarma | https://soundcloud.com/jayjenmusic Musi...
Level up your marketing in Q4 | SIFT GroupX
October 27, 2020 17:00 - 14 minutes - 13.2 MBThe 4th fiscal quarter presents new marketing challenges for companies and businesses and the constant iteration of marketing campaigns with an outlook towards the coming year. In this episode I explain what you as a business, marketer, entrepreneur e.t.c can do in terms of marketing to ace the remainder of 2020 and the start of 2021. Subscribe to the weekly marketing digest on www.siftgroup.net Background track by : Youth by JayJen & Krishi Sarma | https://soundcloud.com/jayjenmusic Musi...
Search Engine Marketing | SEM unpacked | Digital Marketing
October 20, 2020 13:00 - 14 minutes - 12.9 MBSEM or Search Engine Marketing is similar to SEO and it's main purpose is to enhance traffic, generate leads and ultimately lead to conversion of leads. SEO is long term and has the purpose of generating organic traffic and cultivating a strong brand presence online. SEM is the paid version of SEO in that Ad Copies are created, targeted keywords bidded for and a budget allocated for the campaign. This will help bring short term traffic and can be really effective for businesses starting of...
CAN-SPAM ACT | You can be fined up to $43,280 | Newsletter Marketing
October 16, 2020 09:00 - 14 minutes - 13.1 MBThe CAN-SPAM ACT is a regulatory provision on email marketing campaigns that establishes a healthy relationship between individuals, businesses and organisations with their email subscribers / readers. As marketers we initiate and run email campaigns for various reasons and over time email campaigns, when done correctly, have shown a significant ROI in comparison to other forms of digital campaigns. However, to avoid individuals, businesses and organisations from manipulating their readers...
SEO for new websites | SEO unpacked | How to
October 14, 2020 13:00 - 14 minutes - 13.7 MBIn this episode I go through steps in which as a newbie or amateur in SEO, you can do SEO for your new website. This is simply a guideline to help assist you if you are overwhelmed with SEO and are not sure where to start from. SEO procedures varies from person to person based on their expertise level, the task at hand and doesn't necessarily follow one standard guideline rather plays out like a game with a problem at hand and a solution to be seeked. Think of SEO like playing puzzle and y...
Local SEO | SEO unpacked | Digital Marketing
October 06, 2020 13:00 - 12 minutes - 11.3 MBLocal SEO is the process of optimizing your website, business or content for local searches. Google uses Geo-location to provide users with much more targeted and relevant information based on where they are. If a user searches for Bakeries nearby, Google is able to use their location, check its library of bakeries and bakery websites indexed around that location and provide feedback to the user. If you have any question send me an email to [email protected] or find me on social med...
Joining Shaw Academy | Digital Marketing | Marketing School
September 11, 2020 19:00 - 6 minutes - 6.3 MBI decided to join Shaw Academy on Digital Marketing as part of the process to improve my digital marketing expertise in other fields of digital marketing that I am not well acquainted to. This is not a sponsored episode nor am I affiliated by them. This episode is meant to share my experience and provide insightful information for the listener. Get a $20 Amazon Gift Card when you sign up for one of Buzzsprout's paid plan with this link and start your own podcast. For more information reac...
SEO for Startups | SEO unpacked | How to
September 02, 2020 09:00 - 14 minutes - 12.8 MBIn episode 95 I discuss the process of doing SEO for startups and new websites, the importance thereof and underlying factors that might affect your SEO activation campaign. Worth mentioning are pointers like writing compelling copy for both your meta tag description and on-site content. Using appropriate ALT tags & captions on images to enhance indexing and ranking on SERP as well as integrating sitemap.xml on your images. This week's digital marketing news : Walmart unveils Walmart ...
Ranking Top 10 | Podcast Ranking | How to
August 29, 2020 12:00 - 16 minutes - 15.5 MBIn this episode I share some of the experiences I have had podcasting for around 14 months and how the podcast ranked #2 in Finland for marketing and #12 all-time for marketing podcasts according to chartable. If you are thinking of starting a podcast or moving to a better host, you can start your own show or redirect your show to Buzzsprout using this link and get a $20 Amazon Gift Card when you sign up for on of their paid plans. Find me on social media @kiamaaugustine and send me an em...
SEO unpacked | Off-page | How to
August 26, 2020 02:00 - 8 minutes - 7.87 MBOff-page SEO primarily Link building is one of the important principle that provides websites with credibility and directly influence their ranking as search engines like Google use this information to gauge the relevance of websites. What is most important is that your website is getting high quality backlinks, meaning backlinks from authoritative and credible websites and not just any other less quality backlink. In this episode I explain what off-page SEO is and how you can practice t...
SEO unpacked | On-page | How to
August 24, 2020 10:00 - 20 minutes - 18.5 MBIn this episode I go back to the basics of Search Engine Optimisation, explaining the fundamentals to the audience that might not fully understand what SEO is or those who need clarity on the topic. This is a new format that will be on podcast where I recap what the previous episodes have been about and dive deeper into the topics giving much needed explanation and clarification with relevant examples. For more information head on to www.siftgroup.net or find me on social media @augustin...
Ranking with Gray Hat | SEO explained | Google SERP
August 17, 2020 02:00 - 12 minutes - 11.2 MBGray hat SEO is the borderline between white hat SEO & black hat SEO & this causes confusion for a lot of people on what is really defined as Gray hat SEO. The simple yet still unclear definition is the practice of technically legal SEO methods to rank higher on SERP but at the same time ethically dubious according to Google webmaster guidelines. In this episode I explain what Gray hat SEO is to help you have a better and deeper understanding on the topic. If you have any questions send me ...
Monetising your Podcast | How to
August 12, 2020 12:00 - 9 minutes - 8.75 MBStarting a podcast can be an important online strategy for your personal brand and your business, however, you need to get into podcasting for the right reasons and also strategise on what you want to get from it. Monetising your podcast will require you to have an engaged audience, which if you are generally not popular on the internet, will require you to have a marketing strategy. Most importantly when it comes to podcasting is consistency and quality content. A lot of podcasts have a li...
inPowered | AI driven Marketing Solution
August 11, 2020 12:00 - 5 minutes - 5.1 MBThis week on Marketing : UK introduces HFSS Ad ban : The United Kingdom is introducing an Ad ban/constraints on high fatty, sugary and salty foods in an attempt to curb obesity in the population. Ads such as " Buy 1 get 1 free" on HFSS will be eliminated from television. inPowered : AI marketing solution introduces a 15 second engagement measure that prompts website users with CTAs that lead them further down the sales funnel. This is as an attempt to disqualify CPCs and CPMs as vanity m...
What 1,400 backlinks have done for my Digital Agency
August 05, 2020 10:13 - 8 minutes - 8.23 MBIn this episode I explain what 1400 backlinks according to Ahrefs & Ubersuggest have done for my website www.siftgroup.net in terms of search ranking on Google & Organic traffic. This number might sound huge to some website owners or maybe even too little to website owners with authoritative domains. The lesson here is for you to understand that you can rank organically higher on search engines through consistently putting out quality content, practicing white hat SEO & having a little bit o...
How Peloton found success from changing their price & the latest on Digital Marketing
July 31, 2020 12:24 - 12 minutes - 11.3 MBIn this episode I do a case study on Peloton, an indoor fitness company that was founded in 2012 in New York & how it was able to find success through an alteration in their pricing strategy. Remember the 4ps in Marketing, Product, Placement, Promotion & Price, this is an example of how important getting the 4ps right can be for your business. In the second part of session I talk about the latest news, trends and updates in the digital space and what you can do to take advantage of them. ...
What do Digital Marketers do ?
July 28, 2020 12:45 - 10 minutes - 9.43 MBIn this episode I go through the some of the duties digital marketers are tasked to do whether in a small business, large corporation or as a freelancer/self-employed. The purpose of this episode is to give you a better understanding of what we do as digital marketers and what you can expect to do in your career as a digital marketer. Remember to head on to www.themarketingpodcast.live for more info & subscribe to our newsletter. Support the podcast by giving it a rating, review or sharin...
Why your Facebook Ads are not converting & how to fix that
July 24, 2020 10:41 - 10 minutes - 9.91 MBIn this episode I discuss some of the reasons why your facebook ads might not be working and simple steps on how you can fix that & improve your Ad performance. Time stamp : ( 01:20 ) Introduction (01:58 ) There are 2.6 billion people estimated to actively use Facebook every single month as of 2020 ( 02:40 ) Targeting the wrong audience to gain a higher reach is costly & ineffective ( 05:15 ) Define your Buyer's persona by simply looking at traits & characteristics that identify your ideal...
Fiverr Experience & Tips after 90 days
July 21, 2020 12:13 - 10 minutes - 9.62 MB3 months ago I started the 30-day Fiverr challenge & I vowed to inform my audience on my experience, progress and give out any tips that I find useful while using the platform. 30 days turned into 60 days and then 90 days and rightfully so based on my learning curve, Fiverr algorithm and other factors. In this episode I talk about the experience and tips that I believe can be useful to you who are contemplating on getting on Fiverr. Sponsors for this episode are the Ever Collection, you ca...
How to avoid Black Hat SEO & more on Google webmaster
July 20, 2020 12:27 - 9 minutes - 8.75 MBIn the previous episode we discussed what black hat SEO is and the different ways in which it is practiced. In this episode we discuss what you can do to avoid Black Hat SEO and getting penalised by Google as a result. Dubious methods like creating link farms, paid links, link endorsements and scraping content from other websites are some of the topics that fall under SEO. In order to stay up to date with Google webmaster guideline click here Did you find this episode informative or helpful...
Episode 82 : Black Hat SEO, why you should avoid it ?
June 30, 2020 14:23 - 12 minutes - 11.1 MBIn this episode I go through what is termed in Digital Marketing as Black Hat SEO. As much as Black Hat SEO will help you generate tons of traffic to your website and in a very short span of time, it can easily damage your overall SERP quality as this goes against Google's Guidelines. You will get to know the types of Black Hat SEO and maybe you are already committing these offences without knowing. Listen in to get the full information. Our sponsor today The Ever Collection is giving out a...
Episode 81 : Instagram Reels and Google Ads in 2020
June 29, 2020 15:03 - 6 minutes - 6.13 MBIn this episode I go through some of the updates and latest news that have taken place recently. Instagram has officially released a new feature on their app called "Reels", this was first tested out in Brazil and after a successful launch they released to other parts of the world. Reels is similar to TikTok in terms of its functionality but what does this mean for TikTok ? CNBC reported a drop in Google Ad revenue in the recents times by 5.3 % due to the impact of the current pandemic. Wha...
Episode 80 : Xenia Muntean (CEO, Planable ) Innovating the Marketing Industry
June 11, 2020 09:51 - 44 minutes - 41.2 MBIn this episode we are joined by Xenia Muntean, CEO, Planable, who shares with us her story cofounding Planable and some of the innovations she and her team have been able to introduce in the Marketing industry. Planable is a content review and marketing collaboration platform used by over 5000 teams. Xenia Muntean has been recognised by Forbes 30 under 30 in Media & Marketing and has gone ahead to speak at various venues including Cannes Lions in 2018. She is a graduate of the Tim Draper'...
Episode 79 : Crushing it ! - Book Review - Gary Vaynerchuk
June 10, 2020 13:39 - 8 minutes - 7.96 MBIn this episode I go through one of Gary Vaynerchuk's bestselling publish, Crushing it ! Gary Vee released Crushing it ! in 2017 as a follow up of Crush it ! which had come out years earlier. The book features real life stories of entrepreneurs who used Crush it ! as a catapult to their career and their advice to readers. Reading such books should always be a source of inspiration, less fluff and should give you ideas or fresh perspective to pursue your goals. Less reading, more action ! Fo...
Episode 78 : 4 ways to Omnichannel & Creating more content
June 09, 2020 14:28 - 6 minutes - 5.65 MBIn this episode I go through four ways you can use to become omnichannel and create more content. Creating content can become tedious especially if you don't have a team behind you. However, there are tips and tricks you can use to stay ahead of your game without necessarily spamming your audience . Do you have any question ? send me an email to [email protected] or tweet me @augustinekiama For more info head on to www.themarkertingpodcast.live and subscribe to our weekly newsletter...
Episode 77 : Why you need a website
June 03, 2020 12:23 - 11 minutes - 7.79 MBIn this episode I go through some of the reasons why you need your own website. Digital presence has become really important in this era and not being available on the internet might have the impact of you missing out on opportunities and not being able to present yourself fully. Do a simple Google search of your name and find out what information, if any, comes out on the first page of Google SERP. Are you content with what you've found ? If yes, well and good, if no, then you really want t...
Episode 77 : Why you need a website
June 03, 2020 12:23 - 11 minutes - 10.3 MBIn this episode I go through some of the reasons why you need your own website. Digital presence has become really important in this era and not being available on the internet might have the impact of you missing out on opportunities and not being able to present yourself fully. Do a simple Google search of your name and find out what information, if any, comes out on the first page of Google SERP. Are you content with what you've found ? If yes, well and good, if no, then you really want t...
Episode 76 : Google Search Ranking Algorithm update
June 02, 2020 06:56 - 4 minutes - 4.56 MBAs of May 2020, Google came out with their plan to update their search ranking algorithm in 2021. The main focus in their algorithm roll out is on page experience, how good are visitors able to engage with content on your website and get valuable information. They further talked about the core web vitals we should focus on i.e : Loading time ( 2.5 secs = Good , 4 secs = Poor ) interactivity ( First input delay : 100ms= Good , 300ms = Poor ) Visual st...
Episode 75 : Using structured data to boost your SEO ( FAQ Schema )
May 27, 2020 15:50 - 8 minutes - 7.86 MBFAQ schema has become quite popular recently, based on the acknowledgement it gets from the Google algorithm so you really want to give it a second thought as a digital marketer. However, every time a new algorithm update pops up, a lot of these websites start optimising for it ,so the earlier you optimise the better your chances of ranking higher on SERP. In this episode I explain what an FAQ Schema is, how it works on Google and how you can integrate it on a Wordpress website. Head on to ...
Episode 74 : Long-tail Keywords vs Short-tail Keywords ( SEO )
May 26, 2020 15:01 - 10 minutes - 7.07 MBIf you are starting out in Content SEO, then understanding Long-tail & Short-tail Keywords and their resulting effect on your website discovery on SERP is very important. In this episode I explain both Short-tail & Long-tail Keywords, their pros and cons and how you can integrate both to help you generate more traffic for your website. Incase of any question or professional enquiry send me an email [email protected] For more info and for our weekly newsletter head on to www.themarke...
Episode 74 : Long-tail Keywords vs Short-tail Keywords ( SEO )
May 26, 2020 15:01 - 10 minutes - 9.38 MBIf you are starting out in Content SEO, then understanding Long-tail & Short-tail Keywords and their resulting effect on your website discovery on SERP is very important. In this episode I explain both Short-tail & Long-tail Keywords, their pros and cons and how you can integrate both to help you generate more traffic for your website. Incase of any question or professional enquiry send me an email [email protected] For more info and for our weekly newsletter head on to www.themarke...
Episode 73 : Multi-level Marketing Scams ( Red Flags )
May 25, 2020 13:43 - 20 minutes - 13.8 MBEpisode 73, I talk about Multi-level Marketing scams, what MLM is, how to identify MLM scams and my experience at an MLM workshop in Frankfurt 2018. This episode is meant to be informative and educative and at no point is it a professional advice. During this pandemic in 2020 a lot of people are going through a financial recession and constraints and it is highly likely that more MLM scams will show up and take advantage of innocent citizens. Be careful and diligent. Process Over Outcome. ...
Episode 73 : Multi-level Marketing Scams ( Red Flags )
May 25, 2020 13:43 - 20 minutes - 18.4 MBEpisode 73, I talk about Multi-level Marketing scams, what MLM is, how to identify MLM scams and my experience at an MLM workshop in Frankfurt 2018. This episode is meant to be informative and educative and at no point is it a professional advice. During this pandemic in 2020 a lot of people are going through a financial recession and constraints and it is highly likely that more MLM scams will show up and take advantage of innocent citizens. Be careful and diligent. Process Over Outcome. ...
Episode 72 : Coca Cola Marketing Case Study ( What you should emulate )
May 22, 2020 14:12 - 8 minutes - 7.85 MBCoca Cola has always been an interesting marketing case study based on the several marketing campaigns that it has carried out over the years and how that has impacted its brand perception. In this episode I go through some of the campaigns that were carried out, outlining the marketing and branding strategy behind them and what we can emulate as marketers and entrepreneurs. For more information head on to www.themarketingpodcast.live and also subscribe to our weekly newsletter. You can fi...
Episode 71 : Fiverr update + What's next for my Digital Ad Agency
May 20, 2020 14:51 - 10 minutes - 9.86 MBIn this episode I update you on my progress on the 30-day fiverr challenge and also what I plan on doing with my Digital Ad Agency " SIFT ". As you all know I started an Ad agency in December of 2019 & I also updated you guys on how I got my first client and also the challenges I constantly face running a Business startup as a sole-proprietor. If you are still a student then this episode will be very much relatable to you. Send in your questions to [email protected] & also find me on...
Episode 70 : 5 ways AI will impact Digital Marketing
May 19, 2020 09:34 - 6 minutes - 6.31 MBIn this episode I talk about how AI has impacted & will impact digital marketing in the near future. AI is meant to make Marketing & Data processing much easier, however, it is worth mentioning that marketers need to iterate & integrate certain things to stay up to date with AI. This will include optimising for voice, integrating click funnels e.t.c Mentioned in the episode : Chatbot Integration Targeted Ads Targeted Content Marketing ( Salesforce study ) Voice Search ( Siri, Aide...
Episode 69 : 3 simple steps to analyse & build high quality backlinks
May 18, 2020 13:39 - 7 minutes - 5.18 MBWhen it comes to SEO, on-page SEO is just not enough, you need to work on your off-page SEO & Backlinks play a major role in determining where your website ranks on Google SERP. It makes sense for someone else to link to content on your website like an article than for them to link to your product/service page. How can you build high quality backlinks with high authority websites in a cost-effective manner ? Listen in ! Head on to www.themarketingpodcast.live for more information & subscrib...
Episode 69 : 3 simple steps to analyse & build high quality backlinks
May 18, 2020 13:39 - 7 minutes - 6.85 MBWhen it comes to SEO, on-page SEO is just not enough, you need to work on your off-page SEO & Backlinks play a major role in determining where your website ranks on Google SERP. It makes sense for someone else to link to content on your website like an article than for them to link to your product/service page. How can you build high quality backlinks with high authority websites in a cost-effective manner ? Listen in ! Head on to www.themarketingpodcast.live for more information & subscrib...
Episode 68 : Personal Finance & Mental Health with Susan Gichuru
May 15, 2020 15:41 - 36 minutes - 33.5 MBIn episode 68 we talk about personal finance and mental health with Susan Gichuru. She is a finance professional and a certified life coach from Nairobi, Kenya. She talks to us about managing our personal finances, the investment options that are available, why we should build an emergency fund and also being open about our mental health. On her website www.speakuptalkback.com , she has created a platform where people are able to speak up about what they are going through, share their exper...
Episode 67 : Website SEO Audit Tools under $100
May 14, 2020 13:36 - 5 minutes - 5.28 MBWhen it comes to SEO, you want to make sure you take all the right steps to ensure your website is ranking for the right keywords and that your domain is gaining authority in the industry. As a marketer you might not have a big budget to spend on SEO so here are a list of SEO tools you can use to audit your website. For more info head on www.themarketingpodcast.live and subscribe to our weekly newsletter as well.
Episode 66 : Why you should clean your Email list
May 13, 2020 11:59 - 7 minutes - 6.55 MBHaving an email list is an amazing marketing tool that you can use to spread information to your readers. Not only that, the Click Through Rate on Newsletters is slightly higher compared to other forms of marketing campaign. Now, the downside risk of newsletter marketing is a huge percentage of your readers not clicking through your email. This has the effect of causing your email to land into spam or junk folder the more people don't read you email. This is not good for your email marketing...
Episode 65 : Wordpress or Godaddy ?
May 12, 2020 16:19 - 10 minutes - 9.91 MBIf you are contemplating to create your own website, you might be unsure which hosting provider or CMS to choose from. As of May 2020, there are multiple options when it comes to CMS, some of which I have already used and, as much as they offer the same services on the top level, they tend to differ when it comes to certain technical abilities that make them different from one another. For that reason, you should find the proper CMS for your website needs technical capabilities. Visit www...
Episode 64 : Tik Tok for your business
May 11, 2020 11:49 - 15 minutes - 13.9 MBI recently experimented on Tik Tok with my co-host on the Talk Football KE podcast on how Tik Tok works and how we can package and produce content on that platform. Tik Tok provides you with a good amount of reach to your content, more than any other social platform organically at the moment. Can a business use Tik Tok based on the demographic that is Tik Tok ? The answer to that question is yes, I explain further in the podcast on why your business should consider repackaging content for Ti...
Episode 63 : Beyond SEO with Click Funnels
May 08, 2020 09:45 - 6 minutes - 5.58 MBYou've already done your SEO and your website is generating a good amount of traffic. The next task is to convert the traffic you are getting from leads into paying customers. There are creative ways marketers and sales people use to generate more leads and conversions on their website. A quick way to do that is integrating click funnels that capture the attention of your traffic and have them find their matching product/service. There is a catch, you have to make your funnel as interestin...