How Peloton found success from changing their price & the latest on Digital Marketing
The Marketing Podcast - Digital Marketing tips and insights
English - July 31, 2020 12:24 - 12 minutes - 11.3 MBBusiness marketing business digital marketing entrepreneurship social media marketing marketing podcast marketing school digital marketing podcast smma podcast the marketing podcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In this episode I do a case study on Peloton, an indoor fitness company that was founded in 2012 in New York & how it was able to find success through an alteration in their pricing strategy. Remember the 4ps in Marketing, Product, Placement, Promotion & Price, this is an example of how important getting the 4ps right can be for your business.
In the second part of session I talk about the latest news, trends and updates in the digital space and what you can do to take advantage of them.
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You can find me on social media @augustinekiama