Off-page SEO primarily Link building is one of the important principle that provides websites with credibility and directly influence their ranking as search engines like Google use this information to gauge the relevance of websites. 

What is most important is that your website is getting high quality backlinks, meaning backlinks from authoritative and credible websites and not just any other less quality backlink. 

In this episode I explain what off-page SEO is and how you can practice that according to Google webmaster guidelines. 

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