You've already done your SEO and your website is generating a good amount of traffic. The next task is to convert the traffic you are getting from leads into paying customers. There are creative ways marketers and sales people use to generate more leads and conversions on their website. A quick way to do that is integrating click funnels that capture the attention of your traffic and have them find their matching product/service. 

There is a catch, you have to make your funnel as interesting as possible and as precise as possible to retain the interest of your traffic. The whole process should be aimed at improving the overall customer experience which slowly leads to a higher conversion rate and less bounce rate. 

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