The Marketing Podcast - Digital Marketing tips and insights
322 episodes - English - Latest episode: 6 months ago -Marketing Made Simple in episodic releases of just under 20 minutes that can help level up your marketing expertise. Learn about the latest marketing trends, tools and insights on how you can outperform your competitors and achieve your marketing goals.Join me as I document my process and also interview the best of marketing professionals in the industry.
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Episodes
EP 186 : Boosting Ads vs Using Ads Manager | Facebook Ads
April 07, 2021 09:00 - 10 minutes - 9.68 MBShould you boost your Ads on Facebook & Instagram or are you better off running your Ad campaigns on the Ads Manager ? In this episode I explain the differences between using the boost feature on Facebook and Instagram vs running your Ad campaigns on the Facebook Ads manager. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social med...
EP 185 : Clubhouse Payments & emerging social audio apps
April 06, 2021 13:00 - 13 minutes - 12.6 MBClubhouse has slowly started introducing their monetization plans. In April 2021, they have already launched Clubhouse Payments to a selected group of emerging creators on Clubhouse. Clubhouse Payments will allow Creators to receive money from their listeners and Clubhouse stated they will not take a percentage cut as of now, allowing creators to receive 100% of the money sent to them. Linkedin & Facebook also came out & confirmed that they are working separately on Clubhouse rival app, b...
EP 184 : How I get 8,000 Monthly Organic Traffic | SEO
April 01, 2021 11:00 - 12 minutes - 11.7 MBGetting 8000 monthly organic traffic started out as an experiment at the end of 2020. In this episode I share exactly what I did and the leverage you can have by repurposing content. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in !...
EP 183 : Content Marketing is not Content Advertising
March 31, 2021 18:00 - 14 minutes - 12.9 MBContent Marketing & Content Advertisement get interchangeably used quite a lot. They are not synonyms and it's important that we understand the difference between the two words. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzz...
EP 183 : Content Marketing is not Content Advertising
March 31, 2021 18:00 - 14 minutes - 9.68 MBContent Marketing & Content Advertisement get interchangeably used quite a lot. They are not synonyms and it's important that we understand the difference between the two words. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzz...
EP 182 : Marketmuse vs GPT-3 | Natural Language Processing
March 30, 2021 15:00 - 11 minutes - 10.7 MBArtificial Intelligence is here ! Whether we like it or not, that's not the question. With the rise of AI such as GPT-3 and softwares such as Marketmuse, the Martech industry is experiencing rapid changes that forces us Marketers to iterate quickly as part of Darwin's theory of evolution. In this episode I explain the differences between GPT-3 and Marketmuse from a content creation perspective and everything else you need to know about Natural Language Processing. Connect with me ! Clu...
EP 182 : Marketmuse vs GPT-3 | Natural Language Processing
March 30, 2021 15:00 - 11 minutes - 8.03 MBArtificial Intelligence is here ! Whether we like it or not, that's not the question. With the rise of AI such as GPT-3 and softwares such as Marketmuse, the Martech industry is experiencing rapid changes that forces us Marketers to iterate quickly as part of Darwin's theory of evolution. In this episode I explain the differences between GPT-3 and Marketmuse from a content creation perspective and everything else you need to know about Natural Language Processing. Connect with me ! Clu...
EP 181 : How to optimize your website for Voice Search | SEO
March 29, 2021 15:00 - 14 minutes - 13.3 MBVoice Search is growing ! Search Engines like Google have incorporated voice search as part of their search algorithm in an attempt to improve user experience. A survey done in 2017, where 39 experts were interviewed sharing their SEO trends prediction, Voice search came up as 3rd following Optimisation for mobile and Quality Content. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on...
EP 180 : How to improve listener retention | Podcasting 101
March 26, 2021 14:00 - 15 minutes - 14.6 MBConnect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
EP 179 : 5 tools that will increase your organic traffic
March 24, 2021 18:00 - 7 minutes - 6.92 MBConnect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
EP 178 : What are Canonical URLs and how to avoid duplicate content issues
March 23, 2021 16:00 - 12 minutes - 11.7 MBCanonical URLs let search engines know which version of the web pages on your website should be treated as the authoritative ones. Essentially this helps with avoiding duplicate content issues and consolidating link signals. A simple solution could be the application of Noindex Tags to pages you don't want to be indexed, however, issues with duplicate content vary and should be handled differently. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech ...
EP 177 : The Skyscraper Technique by Brian Dean | Content Marketing
March 22, 2021 15:00 - 11 minutes - 10.8 MBMarketing a great piece of content is as important as writing one ! Good content is better when people can find it, however, with thousands of Blogs coming out every single day it's extremely competitive to rank high on Search Engines like Google or bing. Brian Dean from Backlinko , famously known for being one of the best bloggers and consistently ranking on SERP # 1 , crafted a content marketing technique known as The Skyscraper Technique that essentially makes it easy for new websites t...
EP 176 : Understanding the Flywheel Methodology | Inbound Marketing
March 19, 2021 14:00 - 8 minutes - 8.12 MBSales Funnels are great ! However, Flywheel is better ! For a long period of time businesses have used the traditional sales funnel as the inbound marketing methodology, however, over time this methodology has become ineffective and replaced by the Flywheel methodology. The flywheel methodology focuses more on providing a proper user experience, retaining customers and promoting based on word on mouth. In this episode, I explain the differences between the two methodologies and how to imple...
EP 175 : How Sitemaps affect your SEO
March 17, 2021 12:00 - 7 minutes - 5.49 MBSitemaps are a blueprint that explains to Search engines like Google and users like you and me, how a website is structured and how to navigate through it. There are obvious benefits of using sitemaps from a user experience perspective as well as an indexability perspective, however, to what extent does having sitemaps help with our SEO ? ***Get your free Site Audit by sending me the domain of your website & Marketing Budget to [email protected] ( Free Site Audits and consultations av...
EP 175 : How Sitemaps affect your SEO
March 17, 2021 12:00 - 7 minutes - 7.3 MBSitemaps are a blueprint that explains to Search engines like Google and users like you and me, how a website is structured and how to navigate through it. There are obvious benefits of using sitemaps from a user experience perspective as well as an indexability perspective, however, to what extent does having sitemaps help with our SEO ? ***Get your free Site Audit by sending me the domain of your website & Marketing Budget to [email protected] ( Free Site Audits and consultations av...
EP 174 : Understanding Site Audits | SEO
March 16, 2021 09:00 - 11 minutes - 10.3 MBSite audits are essentially a surgical representation of the structure and performance of our websites and they provide information necessary for search engine optimisation and conversion based optimisation. In this episode I explain what a site audit does, how to do one and what to look out for. ***Get your free Site Audit by sending me the domain of your website & Marketing Budget to [email protected] ( Free Site Audits and consultations available only for the first 5 people )*** ...
EP 173 : Google Webmaster Guideline & The Skyscraper Technique | SEO
March 15, 2021 12:00 - 9 minutes - 9.09 MBGoogle has detailed information published on what falls under their webmaster guidelines. Essentially, these are a set of instructions and Guidelines on what Google considers to be part of White Hat SEO and anything apart from that is simply going against their Guidelines ( Black Hat SEO ) and might lead to website penalization or poor ranking results on SERP. In this episode I explain also the Skyscraper technique which was created by Brian Dean from Backlinko on how to create content th...
EP 173 : Google Webmaster Guideline & The Skyscraper Technique | SEO
March 15, 2021 12:00 - 9 minutes - 6.85 MBGoogle has detailed information published on what falls under their webmaster guidelines. Essentially, these are a set of instructions and Guidelines on what Google considers to be part of White Hat SEO and anything apart from that is simply going against their Guidelines ( Black Hat SEO ) and might lead to website penalization or poor ranking results on SERP. In this episode I explain also the Skyscraper technique which was created by Brian Dean from Backlinko on how to create content th...
EP 172 : How "Process Over Outcome" changed my perspective
March 12, 2021 07:00 - 25 minutes - 23.3 MBConnect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
EP 172 : How "Process Over Outcome" changed my perspective
March 12, 2021 07:00 - 25 minutes - 17.5 MBConnect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
EP 171 : How to boost your Page Speed | Core Web vitals
March 11, 2021 07:00 - 5 minutes - 5.01 MBGoogle has mentioned Page Speed as one of the important components for their Search Algorithm in 2021 as part of the overall Core Web Vitals. However, sometimes we have a lot of content, images, plugins e.t.c. on our sites and don't know how to improve our page speed. One second delay can be an issue for your site ranking however minimal it might seem. In this episode I explain 3 ways on how you can easily boost your site speed and effectively improve your rankings. Connect with me ! Age...
EP 170 : Is SSL a Ranking Factor on Google SERP ?
March 10, 2021 12:00 - 5 minutes - 4.85 MBHaving a securely encrypted domain is a necessity for any website, however, does an SSL actually affect the ranking of your website ? In episode 170 I explain what an SSL is , how it affects your ranking on Google SERP and how to get encrypted for free. CONNECT WITH US : Instagram : @Jacquesonda @Kiamaaugustine @BacktoBusinessPod Agency : sodigitalspace.com savadigital.io Listen to the latest episode of The ...
EP 169 : Creative Ways to Network in 2021
March 09, 2021 17:00 - 16 minutes - 15 MBNetworking can become quite a hassle, especially when you don't have much value to offer. However, networking is necessary to foster collaboration, growth and progression. If the first sentence sounds like a problem you might be facing then this episode is specifically for you ! CONNECT WITH US : Instagram : @Jacquesonda @Kiamaaugustine @BacktoBusinessPod Agency : sodigitalspace.com savadigital.io Listen to...
EP 168 : Introducing Back to Business Podcast
March 08, 2021 13:00 - 16 minutes - 11.2 MBWe have all had a time in our lives where we desired to start our own businesses and flip our ideas into reality. Most times the process of realisation of our ideas is faced by countless hurdles that lead to a premature downfall of our businesses. Welcome to the very first episode of the Back to Business Podcast by Jacquelyne Sonda and Augustine Kiama. We are a team of Marketing professionals with the ambition and urge to help businesses of all sizes and structures achieve their goals. Eve...
EP 167 : Scaling your Business with Audio Content | Podcasting 101
March 05, 2021 12:00 - 14 minutes - 13 MBAudio content has had a lot of growth and diversification in the recent years and podcast platforms like Spotify have even expanded into Africa recently. How can you use this type of content to leverage and scale your business ? In episode 167 I explain insights and tips on why and how you can use your Podcast to scale your business. Connect with me ! Agency Savadigital.io Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP new...
EP 166 : Should you run SEM and SEO campaigns at the same time ?
March 04, 2021 08:00 - 9 minutes - 8.28 MBFirst and Foremost SEO is not the same as SEM. These two words tend to be used interchangeably by a lot of people. SEO focuses on gaining organic traffic whereas SEM focuses on using paid methods to gain eyeballs on SERP. In this episode I explain the differences between the two terminologies and how to implement both campaigns within your business. Connect with me ! Agency Savadigital.io Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsle...
EP 165 : When should you do a 301 vs 302 redirect ?
March 03, 2021 18:00 - 9 minutes - 8.35 MBWhat's the difference between a 301 and a 302 redirect ? How often and when should you consider running this status code ? In this episode I explain the differences between the two status codes and when and how to apply each of them . Connect with me ! Agency Savadigital.io Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine R...
EP 164 : Is Wordpress better than other CMS ?
March 02, 2021 17:00 - 9 minutes - 8.41 MBWhat should you be looking out for while choosing the perfect Content Management System (CMS) for your website ? In this episode I compare Wordpress to Godaddy, Wix, Jimdo and Squarespace based on several features and functionalities. Connect with me ! Agency Savadigital.io Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine R...
EP 163 : What is Podfest ? | Podcasting 101
February 26, 2021 19:00 - 8 minutes - 8.21 MBPodfest is an event for people who are passionate about sharing their message through voice ( mostly podcasters) . In 2021 , the podcasting expo is taking place virtually and there are a ton of things I was able to find out about the Expo that I share in this episode. The event is going on for one more week and I'm excited to connect and learn from Podcasters globally. If you need tickets, reach out to me on social media ! Connect with me ! Agency Savadigital.io Clubhouse @augustinekiama...
EP 162 : 3 Nifty tactics to improve decayed Content | Content Marketing
February 25, 2021 19:00 - 5 minutes - 4.97 MBConnect with me ! Agency Savadigital.io Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commissio...
EP 161 : Podcast Growth Hacking with SEO | Podcasting 101
February 24, 2021 19:00 - 19 minutes - 17.4 MBI was on Clubhouse today interacting with african podcasters on podcasting and sharing insights and tips on the same. Once I was invited on stage and awarded the opportunity to share my experience and insights, I talked about having a SEO-friendly Podcast website and transcribing episodes. Episode 161 is a short summary on my experience and insights. Connect with Just For The Flow Podcast by Moses Githinji : Just For The Flow Podcast Just For The Flow on Instagram Connect with me ! A...
EP 160 : What are Breadcrumbs & How they impact your Site's ranking
February 23, 2021 12:00 - 6 minutes - 5.96 MBBreadcrumbs are a navigational feature on a website that can be found usually beneath the navigation bar and above the Heading 1 . Why are they important ? Google uses Breadcrumbs as a direct ranking factor as Breadcrumbs, similar to a sitemap, help Google understand the structure of your website. Not only that, Breadcrumbs improve the overall User Experience which in 2021 is a key factor for ranking on Google SERP. Connect with me ! Agency Savadigital.io Clubhouse @augustinekiama Join T...
EP 160 : What are Breadcrumbs & How they impact your Site's ranking
February 23, 2021 12:00 - 6 minutes - 4.53 MBBreadcrumbs are a navigational feature on a website that can be found usually beneath the navigation bar and above the Heading 1 . Why are they important ? Google uses Breadcrumbs as a direct ranking factor as Breadcrumbs, similar to a sitemap, help Google understand the structure of your website. Not only that, Breadcrumbs improve the overall User Experience which in 2021 is a key factor for ranking on Google SERP. Connect with me ! Agency Savadigital.io Clubhouse @augustinekiama Join T...
EP 159 : How to do a quick Site Audit | SEO
February 22, 2021 20:00 - 8 minutes - 8.23 MBConnect with me ! Agency Savadigital.io Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commissio...
EP 158 : Google SEO best practices | On-Page SEO
February 19, 2021 20:00 - 8 minutes - 8.1 MBIn episode 158 I explain some of the Google best practices when doing Search Engine Optimisation. These are simply guidelines that should help you improve your rankings in the long term and also follow webmaster guidelines. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support...
EP 157 : What does Robot.TXT file do ?
February 18, 2021 11:00 - 5 minutes - 5.22 MBEver heard of a file called Robot.txt ? Do you know why it's important to have one on your website and what it actually does ? Well, in this episode I explain what a Robot.txt file does and exactly how it can impact your website. Enjoy the episode ! Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, R...
EP 156 : SEO Checklist for 2021
February 17, 2021 11:00 - 20 minutes - 18.5 MBHow do you get started with your SEO campaign and get your website ranking on SERP ? In this episode, I explain a SEO Checklist that I use when I'm analysing and setting up a campaign for a new website. Links mentioned : Ahrefs Ubersuggest SEMRush Builtwith Google Analytics Google Search Console Moz SEO SEObility Yoast Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www....
EP 155 : Co-hosting Back to Business with Jacque Sonda | Podcasting
February 16, 2021 17:00 - 6 minutes - 4.31 MBIt's happening ! I will be co-hosting a second podcast with Jacque Sonda called Back to Business. I know, you are wondering what the podcast is about and why I'm doing two podcasts now ,right ? Well, I receive a ton of emails and messages on Matchmaker from amazing people seeking to come on to the Podcast and talk about different things. I'm grateful for the many messages and emails I get, however, not everyone fits into what TMP is all about and that's okay. I always want to give a platfo...
EP 154 : What to do when your organic traffic declines
February 15, 2021 15:00 - 9 minutes - 8.87 MBAre you losing organic traffic on your website day after day, month after month ? I understand how frustrating that can be especially if you've invested time, capital and a lot of effort in to your website. In episode 154, I explain some of the reasons why you might be losing organic traffic and also solutions that you might want to consider to fix that. Remember, as long as your business isn't affected by the amount of organic traffic you get, it doesn't really matter and it should not cau...
EP 154 : What to do when your organic traffic declines
February 15, 2021 15:00 - 9 minutes - 6.69 MBAre you losing organic traffic on your website day after day, month after month ? I understand how frustrating that can be especially if you've invested time, capital and a lot of effort in to your website. In episode 154, I explain some of the reasons why you might be losing organic traffic and also solutions that you might want to consider to fix that. Remember, as long as your business isn't affected by the amount of organic traffic you get, it doesn't really matter and it should not cau...
EP 153 : Why I'm writing a Marketing Book & Co-hosting a 2nd Podcast
February 13, 2021 12:00 - 18 minutes - 17.1 MBBonus Episode ! In this episode I share a secret project that I'm working on and that is a book project. I've written and published two books in the past and they gave me an understanding on how writing and publishing works. The third book will primarily focus on Marketing and pieces of advice I've received from other marketing professionals. Also, I'm currently working on co-hosting a 2nd Podcast which might launch in march/april. More on that in the episode ! Connect with me ! Clubhouse...
EP 153 : Why I'm writing a Marketing Book & Co-hosting a 2nd Podcast
February 13, 2021 12:00 - 18 minutes - 12.9 MBBonus Episode ! In this episode I share a secret project that I'm working on and that is a book project. I've written and published two books in the past and they gave me an understanding on how writing and publishing works. The third book will primarily focus on Marketing and pieces of advice I've received from other marketing professionals. Also, I'm currently working on co-hosting a 2nd Podcast which might launch in march/april. More on that in the episode ! Connect with me ! Clubhouse...
EP 152 : How to improve your website CTR
February 12, 2021 09:00 - 7 minutes - 6.62 MBIn this episode I explain some of the ways you can improve your website overall click-through-rate, simply through small tweaks that can massively impact your ranking on SERP in the long term. A good piece of content is always better when it can be found. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rat...
EP 151 : How to learn Digital Marketing
February 11, 2021 10:00 - 12 minutes - 11.8 MBIn this episode I explain some of the best ways to learn marketing on your own and level up your skill set. If you are starting out in Marketing, whether or not you have a degree in Marketing doesn't really matter and in episode 151 I explain why. I have been fortunate to interact with some of the top marketing professionals who either own agencies or have worked in conglomerates like Google or Microsoft and get listen to their point of view on the best way to learn marketing. Enjoy the epi...
EP 150 : 5 lessons I have learnt after 150 episodes | Podcasting 101
February 10, 2021 17:00 - 16 minutes - 15.4 MBAfter recording 150 episodes on TMP, I have to admit I'm really proud of the progress and growth that the podcast has had over time. Thank you for always tuning in and support the podcast. Let's talk about some of the lessons I have learnt after recording 150 episodes, interviewing guests, doing solo podcasts, growing my audience e.t.c This is part of the Podcasting 101 series. Enjoy the episode ! Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech ...
EP 149 : How often should you run Marketing Experiments ?
February 09, 2021 17:00 - 15 minutes - 13.9 MBIn an ideal world, marketing experiments should be done every single day, however, the situation is always different from one marketer to the other. Nevertheless, every marketer should carry out experiments on a regular basis so that they not only stay at the head of their game but also learn what works and what doesn't in the process ! Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing ...
EP 148 : Ranking higher with Schema Markup | SEO Explained
February 08, 2021 16:00 - 17 minutes - 16.3 MBSchema Markup or using Structured Data simply helps search engines like Google understand the content of your website much better. What is obvious to the human brain isn't necessarily interpreted similarly by search engines. In this episode I explain a step by step process on how to do schema markup for your website together with the pros and cons. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more abo...
EP 147 : Why are writers moving to Substack ? | Newsletter Marketing
February 05, 2021 10:00 - 6 minutes - 6.4 MBSubstack is a platform that allows writers, specifically newsletter enthusiasts to monetise their audience of readers through a subscription model that allows them to generate revenue. Similar to what Supercast is doing with Podcasts or Patreon has done for content creators for a while now. In this episode I discuss what Substack is and who its best suited for. Paid content is not always premium content and Free content is not necessarily poor content. Connect with me ! Clubhouse @august...
EP 146 : Just For The Flow | Moses Githinji | Podcasting 101
February 04, 2021 16:00 - 15 minutes - 14.3 MBIn this week's Podcasting 101 Series, Moses joins TMP to share his plans for starting a rather niche Podcast in the engineering space. A brief introduction to Moses, he is a mechanical engineer in Germany and has had the burning desire to start his own Podcast for a while. In this sit-down, we had a back and forth conversation on how he can tap into a very unique podcasting niche and grow his podcast to become the first of its kind. We wish Moses all the best with his Podcast and we will ha...
EP 145 : Do you need a Marketing Degree to get started ?
February 03, 2021 16:00 - 12 minutes - 11.1 MBLet's discuss whether you really need that marketing degree to get started. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate li...