The Marketing Podcast - Digital Marketing tips and insights

EP 230 : How Marketing in 2022 is different.

Agency : Savadigital.io Email : [email protected] Thank you for supporting the podcast in 2021.

EP 229 : Is META a result of IDFA Changes ?

Agency : Savadigital.io Email : [email protected]

EP 228 : How to build a Newsletter list in 2022 | Step by Step

Agency : Savadigital.io Email : [email protected]

EP 227 : Ebbs and Flows of a Legal Tech Startup | Jeremy Bormann

In this episode we are joined by Jeremy Bormann, founder of Legal pythia ( Pythialegal.com ) and also a podcast host at Buision Podcast. Jeremy shares with us his startup journey, the ebbs and flows of entrepreneurship and also insights on the application of Artificial Intelligence in Law ( Legal Tech ). You can reach out to Jeremy via [email protected] incase you have questions or believe to have the talent needed to work in a startup company.

EP 226 : How we use Hubspot at Sava Digital | Inbound Marketing

Agency : Savadigital.io Email : [email protected] Podcast : themarketingpodcast.live

EP 225 : Why Mr.Beast is a Marketing Genius | Squid Game Analysed

Agency : Savadigital.io Email : [email protected]

EP 224 : How to price PPC Campaigns | Agency Life Series

Agency : Savadigital.io Email : [email protected]

EP 223 : Moving Back to Kenya | Agency Life Series

Agency : Savadigital.io Email : [email protected]

EP 222 : Google Search Algorithm Update 2022 | SEO Series

Google recently announced that they will be rolling out a new search algorithm update at the start of February 2022. Key point of focus this time around will be on the Core Web Vitals, https and absence of intrusive interstitials. This time with a major focus on desktop devices. Agency : Savadigital.io Email : [email protected] Get up to 94% discount on your hosting on dreamhost on their black friday and cyber monday offer. Disclaimer : Some of the links on this post contain affiliate...

EP 221 : How White-labeling works | Agency Life Series

Agency : Savadigital.io Email : [email protected]

EP 220 : Setting up a Top of The Funnel PPC Campaign

In this episode I explain the three phases of structuring a PPC Campaign suited for the ideal buyer's journey. I focus mainly on TOFU ( Top of The Funnel ) Campaigns as primarily this is where the buyer's journey begins and I split these episode into three parts. The second and third part will be uploaded separately. Here is a link to Free PPC guide that you can download and use in-House or in your agency. Business Contact : [email protected]

EP 219 : How to draft RFPs | Agency Life Series

In this episode I go through the process of drafting your first Request For Proposal ( RFP ) for your agency. I explain who an RFP is meant for, what should be included in your RFP and why you might need an RFP in your Lead Gen Campaign. I also mention tools that you can use to figure out what your prospects are doing in terms of their Marketing efforts. Agency : Savadigital.io Business Contact : [email protected]

EP 218 : Organic Lead generation for SMEs | Inbound

Get in touch : [email protected] Agency : Savadigital.io

EP 217 : PPC Activation | How to set up for a good ROAS

Agency : Savadigital.io PPC, SEO, SMM, Inbound, Web Design . Take your Business to the next level with a data driven agency that has a track record for high performance. Email : [email protected] Business & Podcasting Inquiries Social Media : Augustine Kiama

EP 216 : Growth Hacking your Agency | What you should know

agency : savadigital.io email : [email protected]

EP 215 : Reviewing Open AI Codex | AI in Marketing

Agency : Savadigital.io Email : [email protected]

EP 214 : Open AI Codex | Are developers in trouble ?

Agency : Savadigital.io Partner : Rhetoricgroup.com

EP 213 : Funding your Marketing Agency | Agency Life Series

Agency : Savadigital.io Partner : Rhetoricgroup.com

EP 212 : Content Sprouting for Podcasts | Podcasting 101

Agency : Savadigital.io Partner : Rhetoricgroup.com Email : [email protected]

EP 211 : How important are Core Web Vitals for SEO ? | SEO series

Agency : www.savadigital.io Email : [email protected] Youtube : Augustine Kiama Partner : www.rhetoricgroup.com - Website Hosting

EP 210 : What is Responsive Web Design & how it affects SEO

Agency : Savadigital.io Email : [email protected] Partner : Rhetoricgroup.com

EP 209 : How to start a Digital Agency | Agency Life Series

What are the steps of starting your own remote digital agency ? In this series I'm going to take you through the steps of starting and running an Agency. Agency : Savadigital.io Email : [email protected]

EP 208 : Was Clubhouse just a fad ? | App review

I recently did a survey asking the general public on their opinion on Clubhouse. The response I got wasn't quite a surprise but also interesting to learn what people thought about the app. Agency : Savadigital.io Email : [email protected]

EP 207 : Term Frequency * Inverse Document Frequency ( TF*IDF ) | Content SEO

How often should a certain target keyword appear on an article ? With the TF*IDF tool you can determine the term frequency while doing a competitive analysis in Content Marketing . Agency : SavaDigital.io Contact : [email protected]

EP 206 : How efficient is AI in Content Marketing ?

With access to OpenAI it's about time we discuss the efficiency that AI brings to the Business.

EP 205 : Is Nitropack.io a Black Hat Technique ? | SEO Explained

Get in touch : Youtube : Augustine Kiama Website : Savadigital.io Email : [email protected] Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

EP 204 : Reviewing OpenAI | Martech

A new episode

EP 204 : Reviewing OpenAI | Martech

EP 203 : Developing a Growth-Driven Website Design

Get in touch : Youtube : Augustine Kiama Website : Savadigital.io Email : [email protected]

EP 202 : Is Clubhouse scalable ?

Get in touch : Youtube : Augustine Kiama Website : Savadigital.io Email : [email protected] Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

EP 201 : How to speed up your wordpress website | SEO

Slow websites cost businesses $2,400 per second in lost revenue. So, you need to speed up your website if you want to stay competitive, especially because Google will look into Site Speed in their upcoming core update. The average website loads at a snail's pace of 2 seconds per page load. That means it takes your users more than 4 minutes to read an article on a typical site - and they'll give up long before that happens. Get in touch : Youtube : Augustine Kiama Website : Savadigital.io...

EP 201 : How to speed up your wordpress website | SEO

Slow websites cost businesses $2,400 per second in lost revenue. So, you need to speed up your website if you want to stay competitive, especially because Google will look into Site Speed in their upcoming core update. The average website loads at a snail's pace of 2 seconds per page load. That means it takes your users more than 4 minutes to read an article on a typical site - and they'll give up long before that happens. Get in touch : Youtube : Augustine Kiama Website : Savadigital.io...

EP 200 : Catching Up with Just For The Flow Podcast

200 Episodes !!! It's finally time to call it quits !!! But Seriously I want to appreciate each and every one of you for the immense support you have given to the Podcast. After this episode I will take a short break for a month or less to plan the way forward for the podcast. Your suggestions and input will be highly appreciated because at the end of the day we are all learning together as a podcast community. In this episode I sit down with Moses Githinji, Host of Just For The Flow Engine...

EP 200 : Catching Up with Just For The Flow Podcast

200 Episodes !!! It's finally time to call it quits !!! But Seriously I want to appreciate each and every one of you for the immense support you have given to the Podcast. After this episode I will take a short break for a month or less to plan the way forward for the podcast. Your suggestions and input will be highly appreciated because at the end of the day we are all learning together as a podcast community. In this episode I sit down with Moses Githinji, Host of Just For The Flow Engine...

EP 199 : Will AI & NLP replace Content Marketers ?

How does the future of Content Marketing look like ? With the rapid growth in the Martech Industry and introduction of Artificial Intelligence and application of Natural Processing Language, Content Marketing has experienced a huge shift in the recent years. Connect with me ! Clubhouse @augustinekiama Email :[email protected] Business Inquiries : [email protected]  Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing ...

EP 198 : John Mueller says "Deadline Extended" | SEO Updates

John Muller from Google Search Central came out today with the statement of extending the deadline of the Rollout for the Search Engine Core Update. This year Google is keen on User Experience with what it termed as Core Web Vitals. Core Web Vitals are simply your Page Speed Insights and include : Largest Contentful Paint : How Long it takes to load your Page ( 2,5 seconds or less is good ) First Input Delay : Interactivity  (100 ms or less is good ) Cumulative Layout Shift : Visual Stab...

EP 197 : Content Sprouting Explained

Content Sprouting is the art of thinking about your content as a tree. The stem is your pillar page, essentially a long, in-depth written article on a certain topic. The branches make up your Subtopics, essentially related articles that expound on terminologies mentioned in the pillar page. Sounds Complicated ? It's actually quite simple ! In this episode how to apply content sprouting in your Content Marketing campaigns and essentially rank higher on SERP. Connect with me ! Clubhouse @aug...

EP 197 : Content Sprouting Explained

Content Sprouting is the art of thinking about your content as a tree. The stem is your pillar page, essentially a long, in-depth written article on a certain topic. The branches make up your Subtopics, essentially related articles that expound on terminologies mentioned in the pillar page. Sounds Complicated ? It's actually quite simple ! In this episode how to apply content sprouting in your Content Marketing campaigns and essentially rank higher on SERP. Connect with me ! Clubhouse @aug...

EP 196 : Smart Bidding Explained | Google Ads

Smart Bidding is an automated bidding feature on Google Ads that uses machine learning to maximise conversions. This feature analyses historical search behavior & contextual data to predict the likelihood of a conversion, increasing your bids when a conversion appears likely. Contextual Data : Could be Location, Time of Day, User Devices, Ads historical performance etc 5 Different Smart Bidding Strategies Maximise Conversion Target ROAS Target CPA Target Impression Share Enhanced PPC ...

EP 195 : What is the future of SEO ?

What does the future of SEO look like ? I have done a small research to check what other marketers believe the future of SEO is and how we can prepare for that & the result might not be what you've thought of before . Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaaugustine                                          ...

EP 194 : How does Web Design affect your Bottom Line ?

User Experience plays a major factor in not only your SEO performance on SERP but also in enhancing Lead generations and repeat conversions. Web Design is an essential part of UX and doing a professional and decent job on the design of your website or landing page is important. In this episode I explain how Web Design affects your Bottom line and what you should be keen on when designing your website. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tec...

EP 193 : Facebook Hotline & Other Audio Products

Facebook came out recently with the announcement of the audio-products they plan on rolling out soon.  One of the products was dubbed Hotline and it was released for public testing earlier this month where creators can speak and take live questions from an audience. Facebook also mentioned the introduction of Soundbites and a Podcasting Feature on its app. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn m...

EP 193 : Facebook Hotline & Other Audio Products

Facebook came out recently with the announcement of the audio-products they plan on rolling out soon.  One of the products was dubbed Hotline and it was released for public testing earlier this month where creators can speak and take live questions from an audience. Facebook also mentioned the introduction of Soundbites and a Podcasting Feature on its app. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn m...

EP 192 : 4 ways to automate your Podcasting Workflow | Podcasting 101

Research, Pre-production tasks, Recording, Post-production tasks ! Seems like a lot of work goes into creating and growing a podcast, right ? Well, there are some tricks and tips you can use to automate your podcasting workflow and create more time to focus on the important part of your podcast which is the content. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpod...

EP 191 : What makes up a good Lead Magnet ?

Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

EP 190 : How many Marketing Emails should you send in a week ?

Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

EP 189 : How CDNs affect your ranking on SERP

Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

EP 189 : How CDNs affect your ranking on SERP

Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @kiamaugustine Rate, Review & Subscribe to support the Podcast. Thank you for tuning in ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

EP 188 : 4 Benefits of Writing Great Show Notes | Podcasting 101

Writing compelling show notes for your podcast episodes are important than you might think. Not only do show notes provide your listeners with more information on the topics discussed in the episode, but also play a major role in the ranking factor of your Podcast on search engines. It might  feel quite unnecessary to write show notes because the impact it has on the performance of the podcast might not be directly measurable, however, similar to SEO it takes a bit of time to reap the resul...

EP 187 : Ranking your Landing Page on Google Page One

Ranking a new website on Google is not an easy task. However, it doesn't have to be complicated  especially if you plan your SEO campaign and take the right processes. In this episode I explain how you can rank your landing page on Google Page 1 in a step by step process. Connect with me ! Clubhouse @augustinekiama Join TMP exclusive on www.tmp.supercast.tech Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live You can find me on social media @ki...