EP 220 : Setting up a Top of The Funnel PPC Campaign
The Marketing Podcast - Digital Marketing tips and insights
English - October 18, 2021 08:14 - 15 minutes - 14.3 MBBusiness marketing business digital marketing entrepreneurship social media marketing marketing podcast marketing school digital marketing podcast smma podcast the marketing podcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: EP 219 : How to draft RFPs | Agency Life Series
Next Episode: EP 221 : How White-labeling works | Agency Life Series
In this episode I explain the three phases of structuring a PPC Campaign suited for the ideal buyer's journey. I focus mainly on TOFU ( Top of The Funnel ) Campaigns as primarily this is where the buyer's journey begins and I split these episode into three parts. The second and third part will be uploaded separately.
Here is a link to Free PPC guide that you can download and use in-House or in your agency.
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