inPowered | AI driven Marketing Solution
The Marketing Podcast - Digital Marketing tips and insights
English - August 11, 2020 12:00 - 5 minutes - 5.1 MBBusiness marketing business digital marketing entrepreneurship social media marketing marketing podcast marketing school digital marketing podcast smma podcast the marketing podcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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This week on Marketing :
UK introduces HFSS Ad ban : The United Kingdom is introducing an Ad ban/constraints on high fatty, sugary and salty foods in an attempt to curb obesity in the population. Ads such as " Buy 1 get 1 free" on HFSS will be eliminated from television. inPowered : AI marketing solution introduces a 15 second engagement measure that prompts website users with CTAs that lead them further down the sales funnel. This is as an attempt to disqualify CPCs and CPMs as vanity metrics. Brands working with inPowered have reported a double rise in their CTRsInstagram is introducing Ads on the explore page & is yet to unveil IGTV Ads that are speculated to take action in 2021. Creators are rumoured to rip 55% of the Ad revenue from their IGTV videos.Buzzsprout is giving away $20 amazon gift cards to podcasters who start hosting on their paid plans using this affiliate link https://www.buzzsprout.com/?referrer_id=1225955Send me an email [email protected] to get in touch or find me on social media @augustinekiama