Episode 76 : Google Search Ranking Algorithm update
The Marketing Podcast - Digital Marketing tips and insights
English - June 02, 2020 06:56 - 4 minutes - 4.56 MBBusiness marketing business digital marketing entrepreneurship social media marketing marketing podcast marketing school digital marketing podcast smma podcast the marketing podcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 75 : Using structured data to boost your SEO ( FAQ Schema )
Next Episode: Episode 77 : Why you need a website
As of May 2020, Google came out with their plan to update their search ranking algorithm in 2021. The main focus in their algorithm roll out is on page experience, how good are visitors able to engage with content on your website and get valuable information. They further talked about the core web vitals we should focus on i.e :
Loading time ( 2.5 secs = Good , 4 secs = Poor ) interactivity ( First input delay : 100ms= Good , 300ms = Poor ) Visual stabilityGoogle will still prioritise quality content, so you still want to make sure you are giving tons of value to your visitors
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