Shiny New Object - a Marketing Podcast
273 episodes - English - Latest episode: 24 days ago - ★★★★★ - 1 ratingShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
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Episodes
Episode 157 / Rebecca Dibb-Simkin / Octopus Energy Group / Global Director of Product & Marketing
January 04, 2022 11:31 - 33 minutes - 36.1 MBRebecca Dibb-Simkin is the Global Director of Product & Marketing at the Octopus Energy Group, combining the origination of products with the marketing and having an end-to-end experience of the energy contracts the brand offers consumers. Without having planned a marketing career from the very beginning, Rebecca moved into the industry after having been seduced by an Ogilvy graduate scheme ad. She then became quite critical of what marketing is, shaped a different sort of role, and now her ...
Episode 156 / Jennifer Mohammed / The North Face / Director, Go-To-Market Strategy
December 13, 2021 08:30 - 24 minutes - 45.6 MBThe Director of Go-to-Market Strategy for The North Face, Jennifer Mohammed has been working in DTC (direct-to-consumer) for about 16 years, gathering a wealth of experience with brands like Puma, Guess, the Arcadia Group and The North Face. Her Shiny New Object is remote working, as a massive benefit to organisations as well as employees. Jen believes that remote working has enabled brands to access a wider pool of talent, and has also given workers more autonomy. Going forward, the winni...
Episode 155 / Viktor Nebehaj / Freetrade / CMO & Co-founder
December 05, 2021 15:19 - 19 minutes - 35.1 MBFor Viktor Nebehaj, investing is becoming normalised. This is why he and Adam Dodds co-founded Freetrade, allowing access to investment accounts for more people. In the future, he thinks, it will be as normal to have an investment account as it is to have a bank account. This is why Viktor's Shiny New Object is crowdfunding, as marketing and fundraising in equal measure. Find out how Freetrade use crowdfunding and why it's part of the future of marketing in our latest podcast episode.
Episode 154 / Roy Wentzel / PUMA / Head of ECommerce Middle East (Interim)
November 28, 2021 14:15 - 23 minutes - 43 MBAs the Interim Head of Ecommerce Middle East for the PUMA group, Roy Wentzel is currently focusing on building the brand's presence in the region, starting in the UAE and working towards launching in Saudi Arabia. Beyond a very long and illustrious career in e-commerce, Roy is an advocate of progress when it comes to the development of websites for brands' shops and consumer experience. His Shiny New Object is headless e-commerce, a new way to design e-commerce beyond the traditional back ...
Episode 153 / Gareth Turner / Weetabix / Head of Marketing
November 22, 2021 07:44 - 25 minutes - 46.5 MBCurrently the Head of Marketing for Weetabix, Gareth Turner has a long and varied experience leading marketing teams for brands such as Arla Foods' butter products and Heineken. He is a firm believer in the importance of client-agency relationships and mutual respect to produce better briefs and, ultimately, better work. This is why his Shiny New Object is honesty in client-agency relationships. Listen to Gareth explain how collaboration will lead to better marketing outputs and hear his...
Episode 152 / Monali Shah / The Coca-Cola Company / Head of Integrated Marketing Experiences, Africa
November 15, 2021 08:58 - 24 minutes - 45.7 MBHaving started her career as a DJ in Kenya and developed a career working in entertainment, Monali Shah says she ended up in traditional marketing "by fluke". Her first forays into entertainment marketing and events management offered her a valuable base in learning and building onto an entrepreneurial mindset, however, which she sees the benefits of in her work today. Her current role as Head of Integrated Marketing Experiences for Africa at the Coca-Cola Company has her always considerin...
Episode 151 / Amy Chiwaye / Anheuser-Busch InBev DraftLine South Africa / Head of Business Development
October 30, 2021 08:45 - 20 minutes - 37 MBAs Head of New Business Development at DraftLine South Africa, Amy is proud to be part of a data led organisation that blends creative energy with hard information. Her Shiny New Object is data led creativity, i.e. using the right data that ensures that creative marketing will also deliver on ROI. Listen to Amy describe how DraftLine use social listening, how she's made use of meditation to ground herself, and what her best marketing tips are.
Episode 150 / Rob Bullough / Electronic Arts / Director, Global Brand Marketing
October 17, 2021 13:03 - 24 minutes - 45.1 MBRob Bullough's career can be considered a kilt or a patchwork of many different interests, each pursued brilliantly. From working at Tower Records to building websites, teaching himself even more programming as well as making music for video games and ultimately becoming a brand manager within EA, he's done it all. Rob's current role as Director of Global Brand Marketing covers upstream and downstream marketing work, from understanding what motivates players to choose EA games to getting d...
Episode 149 / Sir Martin Sorrell / S4 Capital / Executive Chairman and Founder
October 11, 2021 06:19 - 37 minutes - 69 MBIn his rich career, Sir Martin Sorrell has been at the helm of some leading advertising agencies, from being CFO at Saatchi's to CEO of WPP for 33 years. He founded S4 Capital 3 years ago to focus on what he calls the new growth area of marketing: the digital universe. Sir Martin's Shiny New Object is the two worlds of advertising, specifically the split between analog and digital. He finds that the difference isn't being made clear enough, with analog having very little or no growth where...
Episode 148 / Kieran Foley / Danone / Head of Partnerships and Licensing
October 04, 2021 06:59 - 28 minutes - 51.9 MBKieran Foley heads up the Partnerships and Licensing department at Danone, headquartered in New York and looking after all major programmes the company runs with NBC Universal, Disney, the NFL, but also charities and more. His career covers exciting sports sponsorship programmes as well as the creation of a cricket league called the CPL T20 which is now second in the world. Kieran's Shiny New Object is the growth potential of women's sport, which has shot up after the pandemic and reflects...
Episode 147 / Joseph Harper / Kellogg Company / E-commerce Marketing Manager - Western Europe
September 27, 2021 07:44 - 20 minutes - 37.6 MBHaving worked at Kellogg's for seven years, Joe Harper looks after the e-commerce function of the company across all of Europe. He previously held roles across social content creation and many more in sport betting, moving from sports to cereal and from digital to e-commerce. Joe's Shiny New Object may not be "shiny" or "new" to some but it's certainly relevant in his business space: user generated content (UGC). Joe believes that big companies still haven't unpacked the full potential of ...
Episode 146 / Rory McEntee / Gymbox / Brand & Marketing Director
September 21, 2021 07:02 - 28 minutes - 52.6 MBIn his agency and brand marketing roles, Rory McEntee has continuously built a career around challenger brands, disruptive and unique campaigns. Now in charge of brand & marketing at Gymbox, Rory continues to put out daring and intriguing ads while searching for the next big thing in the future of marketing. His Shiny New Object is visual search, where users will be able to upload images to search for items to purchase online. Listen to Rory talk about his views on visual search, his fa...
Episode 145 / Craig Fenton / Google UK & Ireland / Director, Strategy & Operations
September 16, 2021 12:26 - 28 minutes - 51.7 MBIn his role as Director of Strategy & Operations at Google UK & Ireland, Craig Fenton designs and manages how the company operates in these two countries. But he also has a number of "side hustles" that include social purpose driven initiatives like a record company and a film production house that put forward talented individuals from less privileged backgrounds. This work has taught him the importance of feeling what it's like to be a customer. Craig's Shiny New Object, however, is more...
Episode 144 / Sam Dolan / Aunt Bessie's / Head of Marketing
September 02, 2021 14:32 - 23 minutes - 43.2 MBThe Head of Marketing at Aunt Bessie's, Sam Dolan has an illustrious career in the food industry, having worked with brands like Lurpak and Cravendale previously. Her Shiny New Object is direct mail and the way it can be used to target consumers and combine with other channels to create new and interesting campaigns with a different level of engagement. Listen to Sam talk about her plans for using direct response advertising as well as her top marketing tips for new marketers, her best ...
Episode 143 / Jerry Daykin / GSK / Senior Media Director
July 25, 2021 10:11 - 35 minutes - 64.2 MBJerry Daykin is the Senior Media Director for EMEA and LatAm at GSK, where he looks after brands that help consumers live slightly better and healthier lives. After a roller coaster year during he COVID pandemic, Jerry has discovered more than ever the importance of staying active deliberately. One of his new behaviours is hopping on his Peloton bike every morning. His Shiny New Object is the 6 Ps of digital transformation, a new take on the 4 Ps of marketing looking at the importance of...
Episode 142 / David Byrne / Aviva / Brand Marketing Lead
July 22, 2021 15:59 - 26 minutes - 48.9 MBDavid Byrne is the Brand Marketing Lead at Aviva, where he is responsible for above the line campaigns. In his career, he's worked for the likes of Diageo, BT, the BBC, start-ups and his own photography studio. David's Shiny New Object is Non Fungible Tokens aka NFTs, for their ability to keep you learning and refreshing the brain, and thus marketers' way of thinking. We talk about favourite marketing books, dealing with overwhelm, and staying curious to keep progressing in this brand ne...
Episode 141 / Paul Ward / Havas Studios / Global CEO
July 19, 2021 14:27 - 29 minutes - 53.8 MBBringing together all Havas creative agencies under one umbrella, Paul Ward works to make great ideas happen creatively, efficiently and effectively. His Shiny New Object is leveraging the village: identifying and using each individual's specific skills across all the various Havas brands, to get the best results for clients. In a data-driven world, he's investigating how this can apply to data experts specifically. Listen to Paul talk about his career mistakes, marketing advice, and th...
Episode 140 / Seb Bardin / Unilever / Head of eCommerce Marketing
July 12, 2021 13:55 - 29 minutes - 54.7 MBSeb talks about balancing curiosity in new marketing tech whilst honing the skill of being a marketer. He tells us how we should stay focussed on the big picture and how Unilever employs a 80/15/5 model when it comes to Shiny New Objects. The discussion looks in detail at the world of D2C and how brands can win or get started in this space.
Episode 139 / Cicero Hennemann / Reckitt / Marketing Technology Lead - Western Europe
July 04, 2021 15:22 - 28 minutes - 52.6 MBIn our latest podcast episode, we meet Reckitt's Cicero Hennemann. As the company's Marketing Technology Lead for Western Europe, Cicero focuses on the benefits of technology and how it can drive effective marketing and results. However, he warns about not doing tech for tech's sake! Cicero's Shiny New Object is mobile - maybe not so new, but definitely ever changing. He's interested in how the rise of mobile apps and mobile marketing have had the potential for facilitating our lives and f...
Episode 138 / Adam Palmer / GoDaddy / Director, Creative Production Ops
July 01, 2021 09:08 - 28 minutes - 52.6 MBIn our latest podcast episode, we interview Adam Palmer, the Director of Creative Production Ops at GoDaddy. Having worked at Viacom for MTV and VH1, Adam has a lot of experience being creative and working to challenge the status quo. He believes in always changing and evolving the way things are done. This is why his Shiny New Object is Loom - the visual platform where users can record themselves sharing their screens with audio and video messages. Saving people time and boosting produ...
Episode 137 / Aimee Irwin / Experian Marketing Services North America / VP Strategy & Partnerships
June 27, 2021 15:02 - 31 minutes - 57.1 MBExperian Marketing Services North America's VP for Strategy & Partnerships, Aimee Irwin works with brands to help them leverage technology to better enable their marketing efforts. In our latest episode, she talks about her Shiny New Object: the future state of identity in the marketing landscape. How can brands leverage multiple consumer identities to build a 360-degree view of customers and deliver them the best experience? Listen to the episode to find out Aimee's views.
Episode 136 / Shruti Samant / P&G Health / Digital Marketing Specialist
June 19, 2021 15:24 - 30 minutes - 23.5 MBOn the latest episode of the Shiny New Object podcast, we speak to Shruti Samant, who is Digital Marketing Specialist at Procter & Gamble Health. Shruti's career has come together as a result of following her passion and combining her love of art with technology and engineering. She finds this to have prepared her the best for creating content, which is at the heart of digital marketing. Her top marketing tip is to follow the latest, be different and stay relevant. And Shruti's Shiny New...
Episode 135 / Benni Lickfett / Diageo / Global Head of Digital Innovation
June 13, 2021 16:21 - 31 minutes - 58.1 MBThis week on the podcast, we cover Benni Lickfett's career from day 1 at a start-up to Global Head of Digital Innovation at Diageo. Benni's top marketing tips include focusing on the essentials, taking a look at the big picture and having empathy in advertising. His Shiny New Object is the unfulfilled promise of crowd wisdom and crowdsourcing. Listen to the full episode to find out why that's the case and what brands can do to tap into the hive mind resource.
Episode 134 / Falak Jalil / Nestlé / Regional Portfolio Manager MENA
June 07, 2021 13:16 - 26 minutes - 48.1 MBWhen it comes to branding, perception is reality according to our latest guest, Falak Jalil. We're also talking about the future of marketing and how brands can stay locally relevant to boost their customer engagement. Listen to Falak's top marketing tips, her favourite books and her advice for brands to get closer to customers in this latest episode.
Episode 133 / Jim Mollica / Bose Corporation / Chief Marketing Office
June 03, 2021 09:11 - 32 minutes - 59.3 MBAudio content is seeing a renaissance, from using smart speakers and sound sanctuaries to help us sleep better or keep noise out, to creating unique and engaging podcast content that influences consumers’ attitudes towards brands on a regular basis. This is fuelling a change from interruptive advertising to immersive experiences, and it’s the subject of our latest podcast episode, too. Our latest guest is Jim Mollica, the CMO of Bose Corporation and a self-confessed music geek. His Shi...
Episode 132 / Tom Goodwin / ALL WE HAVE IS NOW / Co-founder
June 01, 2021 13:45 - 28 minutes - 52.9 MBHow much of our daily activity and current goals are dictated by assumptions we’ve simply inherited or bought into? Do we need to all go to uni, get office jobs, be promoted, have a family etc.? Or can we challenge some - or several - of these societal and professional assumptions? Our guest on this week’s SNO, Tom Goodwin, Co-founder of ALL WE HAVE IS NOW and seasoned marketer has picked the art of challenging assumptions as his Shiny New Object. Listen to his views on how this will influen...
Episode 131 / Jordan McDowell / Co-op / Lead Communications Planning & Media Optimisation Manager
May 27, 2021 13:15 - 33 minutes - 62.1 MBWe’ve heard about augmented reality and virtual reality, but what’s the next step in marketing communications? Jordan McDowell, Lead Communications Planning & Media Optimisation Manager for the Co-op, talks to us about extended reality in the latest episode of the Shiny New Object podcast. The “X” in “XR” stands for what we don’t know yet, as technology continually evolves and offers marketeers more exciting opportunities to communicate with customers and create a more useful and convenient ...
Episode 130 / Quinn O’Brien / Lenovo / Vice President, Global Marketing
May 25, 2021 16:28 - 33 minutes - 61 MBAs more ex-agency marketers work in-house and brands become more assertive in how they approach their marketing plans, what’s the future of marketing agencies? Should they niche down into highly-specialised offerings or should they approach a consultative selling strategy? Quinn O’Brien, Vice President, Global Marketing at Lenovo, discusses the changing role of agencies as his Shiny New Object in this episode. We analyse the future of marketing from an agency and in-house perspective, as wel...
Episode 129 / Mark Brown / General Mills / Marketing Director, Northern Europe
May 20, 2021 11:49 - 34 minutes - 63.4 MBIf lockdowns around the world have brought us one good thing, it’s the benefit of limitless collaboration as workers at all levels of organisations and from offices worldwide have been able to engage in virtual collaboration more than ever. Moreover, working remotely means that teams can literally work around the clock, as collaborators in a different time zone pick up where you leave off at the end of the day. This is why Mark Brown, Marketing Director for Northern Europe at General M...
Episode 128 / Sanofi / Caitlin Nguyen / Digital Transformation Lead
May 19, 2021 14:27 - 24 minutes - 44.8 MBAs Digital Transformation Leader for Consumer / Healthcare / Pharma at Sanofi, Caitlyn Nguyen oversees the whole APAC market as well as China, Eurasia, the Middle East and Africa, using “everything digital” to bring value in marketing and sales while catering to customers’ needs. Her Shiny New Object is the future of connections in the time of Covid, specifically the need for increasing data-led empathy with consumers.
Episode 127 / NFL / Michelle Webb / Commercial Director
May 13, 2021 12:33 - 28 minutes - 52.7 MBWorking through the pandemic and experiencing challenges in a different way as brands and as people, we’ve become more open to the concept of vulnerability and to communicating our struggles. According to Michelle Webb, Commercial Director at the NFL, this is a valuable change in the way brands communicate with people and in the way we present ourselves to the industry and those around us. Michelle’s Shiny New Object is showing vulnerability as a brand and as a person. On the latest ep...
Episode 126 / HSBC / Paul Szumilewicz / Head of Agile, Global Marketing / Diversity
May 11, 2021 13:53 - 34 minutes - 63 MBOur latest guest on the podcast is Paul Szumilewicz, Head of Agile, Global Marketing at HSBC. His Shiny New Object is diversity and he talks to us about how he’s changed his mentoring habits to ensure he speaks to people who are not a “mirror image” of himself on a regular basis.
Episode 125 / Zurich Insurance / Monika Schulze / Head of Customer and Innovation Management /
May 06, 2021 11:06 - 28 minutes - 52 MBWhen Google launched the Google Glass a few years ago, augmented reality glasses didn’t catch on in the B2C market. However, there could be a rich future for them in B2B, according to Monika Schulze, Head of Customer & Innovation Management at Zurich Insurance. On the latest episode of the podcast, Monika tells us why her Shiny New Object is AR glasses. Thanks to how they enable specialised workers to make the most of their on-site or practical work whilst still being connected to additional...
Episode 124 / Alliance Healthcare / Atilla Cansun / Chief Marketing Officer /
May 04, 2021 16:54 - 29 minutes - 53.1 MBDo you ever feel that brands are following a script that was laid out a couple of years ago and just rolling it out now? Adapting to our current reality and developing a more meaningful connection with consumers in the present situation are elements that, according to our guest on this week’s podcast, are missing from a lot of today’s ads. Atilla Cansun is the CMO of Alliance Healthcare and his Shiny New Object is digital empathy - re-exploring the notion of empathy in the digital era...
Episode 123 / Oatly / Michael Lee / Creative Director / “Inmates Running the Asylum”
April 30, 2021 08:20 - 31 minutes - 58.5 MBTalking to Oatly’s Creative Director, Michael Lee, is an exercise in thinking differently about marketing and the organisation of a marketing department. His Shiny New Object is very particular: inmates running the asylum, i.e. a marketing team that has full creative control and follows its own instincts.
Episode 122 / Pandora / Jim Cruickshank / VP Global Digital Development & Retail Technology at Pandora
April 27, 2021 09:28 - 31 minutes - 58 MBWhen Pandora was faced with closing stores nationwide during the lockdowns related to Covid-19, it looked like a large number of customers who normally shop in-store would be lost during Q4 of 2020. However, resorting to augmented reality has helped them overcome this obstacle and actually convert more customers than before. Our guest on the podcast this week is Jim Cruickshank, VP of Global Digital Development & Retail Technology at Pandora. His Shiny New Object is augmented reality i...
Episode 121 / Manulife / Sushmita Munshi / Head of Digital Products and Partnerships / Behavioural Insurance
April 22, 2021 13:59 - 28 minutes - 52.6 MBIn her role as Head of ManulifeMOVE, a behavioural insurance product that keeps customers active as part of their life insurance policy, Sushmita Munshi is always learning from testing and listening to the customer. Her Shiny New Object is behavioural insurance itself, a new way to engage with customers and understand their motivations and how to leverage them for better life habits.
Episode 120 / GSK / Ashish Porwal / Head of Insights & Analytics, South East Asia & Taiwan / Seeing Through the Glare of Shiny New Objects
April 19, 2021 18:36 - 32 minutes - 59.1 MBAshish Porwal, Head of Insights & Analytics at GSK South East Asia & Taiwan looks at data as onions that need to be peeled to get the right answer. This is why his Shiny New Object is to see through the glare of shiny new objects!
Episode 119 / Unilever / Tugce Aksoy / Senior Global Brand Manager for Magnum Icecream / Breaking Bias with Tech and Marketing
April 15, 2021 11:36 - 30 minutes - 55.9 MBTugce Aksoy is the Senior Global Brand Manager for Magnum Icecream at Unilever. She says she wasn’t “born a marketeer” but she combines her engineering degree with a passion for writing to harness practical and creative sides in her role. Her Shiny New Object is breaking bias with tech and marketing, specifically looking at how our ingrained stereotypes have driven marketing and product development and what we can do to change that.
Episode 118 / Hyundai Motor Europe / Andreas Hofmann / VP of Marketing & Product / Finding The Balance Between the Physical and Digital Customer Journey
April 08, 2021 15:03 - 32 minutes - 58.8 MBAs the VP of Marketing & Product at Hyundai Motor Europe, Andreas Hofmann has to “catch the taste of the European customer” and compete to find the best car for his mainstream customer segment. During the pandemic as well as in the face of increased digitalisation, his Shiny New Object has become the balance between physical and digital in the customer journey. As cars remain an emotional purchase, this is more difficult to find than it might first seem.
Episode 117 /Ogilvy UK / Rory Sutherland / Vice Chairman / The Social Norming of Video Calling
April 01, 2021 18:07 - 37 minutes - 67.9 MBRory Sutherland, Vice Chairman of Ogilvy UK and all-around marketing legend, is our latest guest on the podcast. Talking about his early adoption of the internet and new technologies led us to explore the way in which his Shiny New Object can change the future of marketing: social norming of video calling can make a huge impact for businesses and change the way we approach clients, beyond just our meetings.
Episode 116 / P&G / Chetna Soni / Senior Director and Category Head, P&G ISC Feminine Care / Purpose-led Brand Building
March 25, 2021 14:14 - 27 minutes - 51 MBAs the Senior Director and Category Head of P&G ISC Feminine Care, Chetna Soni oversees a team focused on marketing for feminine care products across the Indian subcontinent. Her work is closely interwoven with a campaign to keep girls in school in India, which links to her Shiny New Object: purpose-led brand building. Combining a vocation for being a force for good with a brand’s marketing work is key to driving societal changes, according to Chetna.
Episode 115 / Costa Coffee / Sandra Ferreira / Global Head Of Coffee Innovation
March 18, 2021 08:47 - 35 minutes - 65 MBWhen picking up a product based on its advertising, have you ever considered what stereotypes it may perpetuate? For Costa Coffee’s Global Head of Coffee Innovation Sandra Ferreira, the role that marketing plays in driving the inclusion agenda is crucial and forms her Shiny New Object. From the language advertisers use, to the packaging or design of products, marketing can either play to societal assumptions and reinforce stereotypes, or serve to debunk those and drive a more in...
Episode 114 / Emanuel Gävert / Global Brand Lead - Toblerone / Mondelēz International / Using Business as a Force for Good
March 11, 2021 17:00 - 32 minutes - 60.2 MBMondelez’ Emanuel Gävert ended up in marketing after being a youth activist, bringing with him a strong desire to make a difference through the work done by the brands he looks after. His Shiny New Object is using business as a force for good, starting with the small steps that make a difference today, and ultimately overhauling business models to create more sustainable consumption patterns.
Episode 113 / David Pugh / Marketing Director / MG Motor UK / The TV Remote
March 04, 2021 13:32 - 33 minutes - 61.5 MBDavid Pugh likes to say he’s not a marketer at all. He started his career in engineering, then switched to business and eventually started working in the automotive industry – today, he is the Marketing Director at MG Motor UK Ltd. Despite his love of analytics and numbers, David’s Shiny New Object is something unexpected: the TV remote.
Episode 112 / Riley Dunn / Brand Manager / Unilever Dove Men+Care / The Case for Paternity Leave
February 25, 2021 12:15 - 32 minutes - 59.3 MBHave you ever considered how paternity leave could make men better marketers? Becoming a new dad has transformed Riley Dunn, Brand Manager for Dove Men+Care at Unilever, showing him the importance of being grounded in human nature and spending time at home during his paternity leave. Taking a step back and thinking of the long game are all benefits of being able to enjoy this time, as well as triggers to do marketing differently.
Episode 111 / Wesley Boas / Vice President Consumer Products / WW / The Shift to Online Shopping
February 18, 2021 12:52 - 30 minutes - 54.9 MBAt WW (formerly Weight Watchers), Wesley Boas is the Head of Consumer Products - Strategy, Innovation & Marketing and works to elevate the brand and its products to help members throughout their health journey. With a lengthy career in consumer packaged goods (CPG) started at Unilever, Wesley’s Shiny New Object is the shift to online shopping, especially the significant uptake seen in recent months during the Covid-19 pandemic.
Episode 110 / Anirban Basu / Innovation Director / Danone / User Generated Content and Artificial Intelligence
February 11, 2021 11:28 - 30 minutes - 55.1 MBAnirban Basu is the Innovation Director at Danone, focusing on the cutting edge of marketing developments and how to harness these in specialised nutrition. With an illustrious background in marketing in the food and drinks industry, Anirban believes that the next big thing, his Shiny New Object, will be the combination of UGC and AI – two acronyms that we delved into on the podcast.
Episode 109 / Jon Hall / Brand & Product Marketing Director / Whirlpool / Mapping Marketing Activities Across the Shopper Journey
February 05, 2021 10:50 - 39 minutes - 73.2 MBSpeaking to Jon Hall about the evolution of marketing, we learn about his rich experience from a military career to communication, to becoming Brand and Product Marketing Director at Whirlpool. Through this journey, John has focused on archetypes drawn from psychology to design brand strategy and uses that as a starting point for his Shiny New Object: mapping marketing activities across the shopper journey.
Episode 108 / Timo Elliott / VP, Global Innovation Evangelist / SAP / Return on Interesting
January 29, 2021 11:38 - 34 minutes - 62.9 MBTimo Elliott’s job title is one of the most interesting you’ll come across: a VP, Global Innovation Evangelist for SAP (one of the largest cloud technology companies in the world). He spends his time at the “leading edge of innovation” looking for learnings that he then shares with customers to drive innovation in their organisation. His Shiny New Object is the “return on interesting” and what brands stand to gain from focusing on how to be interesting to their clients.