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Episode 137 / Aimee Irwin / Experian Marketing Services North America / VP Strategy & Partnerships
Shiny New Object - a Marketing Podcast
English - June 27, 2021 15:02 - 31 minutes - 57.1 MB - ★★★★★ - 1 ratingBusiness Technology adtech advertisingagency automation advertising advertisingcompanies artificialintelligence casestudies creative datadrivencreativity digitaladvertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 136 / Shruti Samant / P&G Health / Digital Marketing Specialist
Experian Marketing Services North America's VP for Strategy & Partnerships, Aimee Irwin works with brands to help them leverage technology to better enable their marketing efforts. In our latest episode, she talks about her Shiny New Object: the future state of identity in the marketing landscape.
How can brands leverage multiple consumer identities to build a 360-degree view of customers and deliver them the best experience? Listen to the episode to find out Aimee's views.