Shiny New Object - a Marketing Podcast
268 episodes - English - Latest episode: 1 day ago - ★★★★★ - 1 ratingShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
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Episodes
Episode 251 / Christina Rapsomanikis / Mars / Global VP Digital & e-Commerce
April 26, 2024 09:19 - 26 minutes - 60.8 MBChristina Rapsomanikis is a digital growth leader who's worked across CPG, luxury businesses, and now leads the Digital and e-commerce arm of Mars Pet Nutrition. In this latest episode of the Shiny New Object Podcast, she shares her favorite marketing book, the importance of psychological safety, link chaining journeys and the practice of foundation and transformation as a basis for successful data driven marketing.
Episode 250 / Idil Cakim / Audacy / Senior Vice President, Research and Insights
April 23, 2024 09:09 - 22 minutes - 41.3 MBFind out about the importance of staying concise and driving your point home with confidence from Idil Cakim, Senior Vice President, Research and Insights, at Audacy. Her Shiny New Object is the connection between creative and sonic elements and performance metrics. She's been learning what makes meaningful content that drives audience reactions in the audio world and she shares her insights with us on the latest podcast episode.
Episode 249 / Patrick Janssen / Cisco / Partner Marketing Manager
April 16, 2024 09:43 - 22 minutes - 40.7 MBAligning sales and marketing objectives and data exchanges seems a no brainer, yet so many organisations simply don't do it, says Patrick Janssen, Cisco's Partner Marketing Manager. It's why he's picked it as his shiny new object. Tune in to learn more about alignment and its benefits for data driven marketing, plus hear extra tips for unlocking creative value from Patrick.
Episode 248 / Marie Casimir Fallon / Bimbo Bakeries USA / Senior Director of Media, Analytics and Content
April 08, 2024 07:18 - 24 minutes - 45 MBFor Bimbo Bakeries' Senior Director of Media, Analytics and Content, AI continues to be a shiny new object especially when it comes to brainstorming and to content creation on a budget. On the latest podcast episode, Marie Fallon talks about how brands with low budgets can have better access to repurposing or expanding content, why human intervention is still essential, and how to truly delve into data analysis to get the right answers for your brand.
Episode 247 / Jeremy Nye / Just Eat Takeaway.com / Senior Insight Manager, Global
April 01, 2024 12:44 - 23 minutes - 42.5 MBWhat do street names have to do with marketing planning? How do TV drama characters inspire marketing strategies? And how does Just Eat try to get closer to their consumers? Find out all this and more, including top data driven marketing tips and career advice for students, from the latest episode of the Shiny New Object podcast, featuring Jeremy Nye, Senior Insight Manager, Global, at Just Eat Takeaway.com.
Episode 246 / Mark Sandys / Diageo / Chief Innovation Officer
March 27, 2024 10:09 - 35 minutes - 81.4 MBMark Sandys' career with Diageo started in 1997 and has taken him around the world, working in the brand's marketing and commercial areas all this time. Today, he is the Chief Innovation Officer, shaping the future of the way that people socialise. His Shiny New Object is Diageo's very own Distilled report - a trend report looking at the evolution of consumer behaviour, within the drinks industry and beyond. Tune in to hear the 5 trends as of 2024, Mark's top data driven marketing tip, and...
Episode 245 / Victoria Kerr / Uber for Business / Director of Marketing EMEA & APAC
March 19, 2024 09:10 - 18 minutes - 33.2 MBEver wondered by B2B marketing seems to be left behind when it comes to technological innovation, a "poor cousin" of B2C marketing? The tide is turning, according to Uber for Business' Victoria Kerr, who sees data driven marketing becoming more exciting and consumer-driven. On the latest episode of the Shiny New Object Podcast, find out about the B2B push & pull approach, the future of marketing with a twist, and how creativity is changing the way brands interact with clients and with end...
Episode 244 / Natalia Horvath / Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo
March 11, 2024 11:19 - 20 minutes - 37.2 MBOn the latest Shiny New Object Podcast episode, Natalia Horvath, Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo, gives us a history of channel marketing to today's newest approach - channel-less marketing. Natalia believes marketers need to understand touchpoints first, then build their approach to their audience from there. We're beyond channels and platforms and we learn how to make this a success in data driven marketing. Tune in to get her to...
Episode 244 / Natalia Horvath / Diageo / Head of Customer Marketing and Omnichannel Development, Global Reserve
March 11, 2024 11:19 - 20 minutes - 37.2 MBOn the latest Shiny New Object Podcast episode, Natalia Horvath, Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo, gives us a history of channel marketing to today's newest approach - channel-less marketing. Natalia believes marketers need to understand touchpoints first, then build their approach to their audience from there. We're beyond channels and platforms and we learn how to make this a success in data driven marketing. Tune in to get her top tips ...
Episode 243 / Grant McKenzie / Asahi Europe & International / Chief Marketing Officer
March 04, 2024 14:44 - 26 minutes - 48.2 MBOn the latest episode we talk to CMO of Asahi Europe & International, Grant McKenzie, who shares why he's also embraced AI as his Shiny New Object. His focus is on how AI can help marketers be better and more profound, leaving the day-to-day jobs aside. Find out why international assignments have enriched Grant's understanding of consumers and the benefits of learning another language to be a better marketer, too.
Episode 242 / Tina Tonielli / Haleon / US and North American Lead, Consumer and Business Insights and Analytics
February 27, 2024 05:37 - 29 minutes - 54.4 MBWhile some insights pros prefer to float on the surface of data, Tina Tonielli is unafraid to take a deep dive. On the latest episode of the Shiny New Object podcast, Haleon's US and North American Lead, Consumer and Business Insights and Analytics, shares how she swims laps in raw data sources to uncover hidden insights. Tune in to hear Tina's top tips on balancing automated and manual analysis, using AI as a supercharged curiosity booster, and far-sighted planning to stay ahead of future t...
Episode 241 / Nendra van Wielink-Mohamed / The Kraft Heinz Company / Associate Director, GCOE Global Media
February 20, 2024 09:14 - 22 minutes - 40.4 MBHaving access to data is key to making good marketing decisions, but Nendra van Wielink-Mohamed knows that not all data collected can be useful, and not all useful data can be or is collected in an organisation. So, what are her top data driven marketing tips and why is her Shiny New Object... the avoidance of shiny new objects? The Kraft Heinz Company's Associate Director, GCOE Global Media, tells us that we need to start with getting our house in order, have a rigorous data collection me...
Episode 240 / Anna Estlund / Pernod Ricard / Senior Director of Insights & Strategy
February 13, 2024 10:48 - 27 minutes - 51.3 MBThe latest episode Shiny New Object podcast looks at the future of data-driven marketing with Anna Estlund, Senior Director of Insight and Strategy at Pernod Ricard. Anna shares her innovative approach to navigating the complexities of marketing effectiveness through the lens of her "Creative Compass." Discover how her strategy simplifies decision-making, cuts through data overload, and hones in on actionable insights. Perfect for marketers seeking to elevate their strategies, this episod...
Episode 239 / Giovanni Pupo / LIPTON / Head of E-Commerce Media Europe
January 30, 2024 09:12 - 33 minutes - 61.2 MBHow does therapy improve your work life balance and can we even call it that - or is it simply, life balance? Listen to Giovanni Puppo, Head of E-Commerce Media Europe at LIPTON and Adjunct Professor at the POLIMI Graduate School of Management, talk about how his attitude to work & life has changed to make him a better data driven marketer. His Shiny New Object is ChatGPT - "the super smart and underpaid assistant that everyone wanted". Find out how Gio uses it for data driven marketing ...
Episode 238 / David Khoshpasand / Hasbro / Amazon Performance Marketing Manager
January 15, 2024 14:34 - 20 minutes - 37.8 MBFor marketers, the pursuit of profit and short-term gains can leave you without a continuous growth opportunity and stump the longevity of your business. This is why David Khoshpasand, Amazon Performance Marketing Manager at Hasbro, swears by the framework of three horizons described in the book The Alchemy of Growth by Mehrdad Baghai, Steve Coley, and David White. For the first time on the podcast, a guest's shiny new object is a book. Find out what it teaches data driven marketers, why t...
Episode 237 / Paul Robinson / Jabra / Director Marketing, Europe, Middle East, Africa, Central & Latin America
December 29, 2023 15:23 - 25 minutes - 46 MBYou may be tempted to think that DTC is nothing new in marketing and sales, but Jabra's Paul Robinson has picked it as his Shiny New Object due to the way in which DTC logistics have advanced, how much important consumer insight can be gained from it, and how it's grown quietly until it combined with the COVID-period online shopping boom to become a force to be reckoned with. In our first podcast of 2024, tune in to hear how data driven marketing can benefit from DTC - both as a channel an...
Episode 236 / Rishi Mulgund / Haleon / Performance Marketing Director
December 18, 2023 15:40 - 24 minutes - 45.1 MBAdding sound to your online ad will make it more difficult to skip - and that's essential in today's world, where consumers are overwhelmed with huge amounts of information. "Would you scroll past this ad at 10.30pm at night?" is Rishi Mulgund's barometer for seeing whether an ad has what it takes to grip attention and deliver on investment. In this latest episode of the Shiny New Object Podcast, Haleon's Performance Marketing Director focuses on how data driven marketing can gain from so...
Episode 235 / Cate McVeigh / Mars / European Senior Marketing Analytics Manager
December 05, 2023 09:23 - 21 minutes - 39.3 MBOn this latest podcast looking at the future of data driven marketing, we discuss how the industry can better tap into the potential of neurodiversity. Cate McVeigh, European Senior Marketing Analytics Manager at Mars, recounts her experience progressing through the industry while having dual ADHD and shares her learnings and tips for seeing the opportunities that neurodiverse people bring to the table. Plus, find out her top data driven marketing tip!
Episode 234 / Grettel Clark / Ottobock / Senior Performance Marketing Specialist
November 21, 2023 09:20 - 20 minutes - 37.7 MBGrettel Clark, Senior Performance Marketing Specialist at Ottobock, firmly believes that TikTok is king among the digital marketing platforms brand can grow on these days. There's a unique, more direct connection that brands can make with their target audience on the platform. It's also a place where you must be genuine or your marketing efforts will fail. On the latest episode of the Shiny New Object Podcast, we find out why TikTok is so crucial to marketing performance, why marketers are...
Episode 233 / Qaiser Bachani / Mondelēz International / Consumer Experience Lead, Europe & Global Brands
November 07, 2023 06:19 - 23 minutes - 43.6 MBWhat if the outcome of relying on more automation and AI tools meant that advertising and marketing could return to an era of "big ideas"? It's the question asked by our latest podcast guest, Qaiser Bachani, Consumer Experience Lead, Europe & Global Brands, at Mondelēz International. Find out how he sees the big idea filtering through every brand activity, why being led by ideas means that all the day-to-day marketing becomes easier to manage, and more top tips, in the latest episode.
Episode 232 / Rebecca McCowan / The Coca-Cola Company / Design Lead
October 24, 2023 07:34 - 26 minutes - 49.2 MBRebecca McCowan, Design Lead at the Coca-Cola Company, believes in slow design and long-term thinking when it comes to branding. In the latest Shiny New Object podcast episode, she tells us how design often solves business problems and why slow design increases creative effectiveness by building coherence and consistency for your brand. Plus, hear the secrets behind the Coca-Cola Christmas!
Episode 231 / Jill Cress / H&R Block / Chief Marketing and Experience Officer
October 10, 2023 09:09 - 27 minutes - 49.6 MBIn the latest episode, Jill Cress, Chief Marketing and Experience Officer at H&R Block, talks about the importance of truly knowing and committing to one's audience for marketing effectiveness. We get her top tips on data driven marketing and hear how she wants to be remembered and what advice she'd give a student about getting into the industry.
Episode 230 / Sorin Patilinet / Mars / Senior Director, Marketing Effectiveness
October 03, 2023 09:04 - 25 minutes - 47.3 MBHow can marketers measure the effectiveness of their messages? Using neuroscience, says Sorin Patilinet, Mars' Senior Director for Marketing Effectiveness and owner of the Marketing Engineer blog. On the latest podcast episode, find out why neuro marketing is Sorin's Shiny New Object and how he applies it at Mars. Plus, hear about an annual "ad eaters" festival, Sorin's top marketing tips, and why blogging was the best investment he made during Covid.
Episode 229 / Amy Wright (Global Head of Creative Strategy) & Dan Moseley (MD, North America) / Automated Creative
September 25, 2023 07:37 - 18 minutes - 30.9 MBHow are marketers geared up to tackle the busiest commercial quarter of the year? With Q4 fast approaching, over one third of marketers still don't optimise their creative in-flight. It's the equivalent of playing football and never changing your team during the match, even when they're doing poorly, warn Automated Creative's Amy Wright and Dan Moseley. On this special episode of the Shiny New Object Podcast, Amy and Dan share their research into how brands can optimise creative effectiven...
Episode 228 / Gerry D’Angelo / Procter & Gamble / Ex VP, Global Media
September 19, 2023 07:30 - 21 minutes - 39.7 MBOn this special episode recorded live at MAD//Fest 2023, Gerry D'Angelo talks about the excitement of marketers around generative AI. He gives advice on approaching it with cautious optimism and learning from past mistakes when it comes to jumping on the latest innovation. But he also balances that with all the possibilities for creative effectiveness and performance advertising. Listen to Gerry's top tips for incorporating Generative AI in your marketing plan and hear some advice for new ...
Episode 227 / Saurabh Patel / IHH Healthcare / Group Chief Marketing Officer
September 12, 2023 13:12 - 20 minutes - 38.1 MBWhat makes a successful marketing leader to Gen Z in a constantly changing environment? According to Saurabh Patel, Group Chief Marketing Officer at IHH Healthcare, it's all about displaying servant leadership - his Shiny New Object. On the latest podcast episode, Saurabh explains why active listening and empathy develop successful teams and gives his top tips about how managers can embrace this approach. He also tells us why obsessing about the consumer is not a tired trope and shares the...
Episode 226 / Shaaf Tauqeer / easyJet / Audience and Martech Manager
September 06, 2023 10:33 - 23 minutes - 42.8 MBWhat do you do when you have no in-flight entertainment, but still want to reach out to consumers and build loyalty and brand recognition? You set up a branded podcast, would be Shaaf Tauqeer's advice. The easyJet Audience and Martech Manager is relying on his learnings about audience attention and building trust in a safe environment for his Shiny New Object. He tells us how he plans to build the easyJet podcast, as well as what his top marketing tips are, in the latest episode.
Episode 225 / Zach Doty / AT&T / Director, Online Marketing
August 28, 2023 06:22 - 22 minutes - 40.8 MBCreating a strong marketing team goes beyond specialising in one field, says AT&T's Zach Doty. In fact, on the latest episode of the Shiny New Object podcast, he tells us why the popular talent development concept of T-shaped talent is ineffective. Instead, Zach advocates for becoming Pi-shaped and surrounding yourself with people who are, too. Find out what that means, hear some top marketing and SEO tips, and learn about Zach's career progression!
Episode 224 / Tim Lion / Meta / Head of EMEA Gaming Marketing, Global Brand & Programs, Facebook Gaming
August 23, 2023 07:51 - 20 minutes - 38 MBIn this bonus podcast episode, we talk to a gaming advertising expert: Meta's Tim Lion. For his Shiny New Object, Tim tells us why marketers have been overlooking a huge opportunity when it comes to gaming, especially the mobile audience. Find out why gamers are an ideal target market thanks to their diversity and addressability, and hear top tips for marketers looking to advance their career, on the latest podcast out now.
Episode 223 / Brian Costello / General Motors / Head of Performance Driven Marketing - Corporate Brands
August 22, 2023 08:56 - 18 minutes - 33.6 MBPerfect is the enemy of good and, on the latest episode of the Shiny New Object Podcast, Brian Costello of General Motors explains how marketers can use this principle with generative AI to increase creative effectiveness. Brian's shiny new object is generative AI because it allows advertisers to work at scale, generating multiple iterations of their creative work, testing, and perfecting what works. It's also the way to reduce "busy work" and allow you to focus on the work that matters. ...
Episode 222 / Ed Couchman / Spotify / Head of Sales, UK & Northern Europe
August 15, 2023 09:38 - 20 minutes - 37.6 MBWhen it comes to expanding the reach of your marketing plan, Spotify's Ed Couchman thinks it's time to prioritise audio. The Head of Sales for UK & Northern Europe tells us why we're going through an audio revolution and how much more impact marketers can have by reaching their audiences in this way. His Shiny New Object is Spotify's "Sonic Science 2" - a new report looking at how audio impacts people's lives and the learnings we can take away from it to enhance creative effectiveness. Tun...
Episode 221 / Tatyana Jones / Bausch + Lomb / Director, Consumer Marketing
August 08, 2023 11:17 - 26 minutes - 47.7 MBBausch + Lomb’s Director for Consumer Marketing, Tatyana Jones, is no stranger to the complexities of CPG marketing in today’s noisy landscape. That’s why her shiny new object is simplicity - in particular, doing the common, uncommonly well. Find out how to pare down your marketing strategy and boost creative effectiveness in the latest episode of the Shiny New Object. Tatyana also shares her three-pillar approach to simple marketing and the worst marketing advice she’s ever heard.
Episode 220 / Jen Tanner / Accenture / Marketing Director
August 01, 2023 09:31 - 20 minutes - 37.1 MBThe latest podcast episode features Jen Tanner, Marketing Director at Accenture, talking about why a solid marketing strategy brief can become a game changer for B2B marketers. Listen to Jen’s top tips, find out what new behaviour has changed the way she interacts with colleagues, and learn how to optimise the marketing strategy brief to back up new initiatives and secure funding and buy-in from the C-suite.
Episode 219 / Jeric Griffin / Mars Petcare / Performance Marketing Manager
July 25, 2023 07:26 - 32 minutes - 59.6 MBIn the latest episode we dive into what makes successful marketing when using AI - automation with human curation, according to our guest Jeric Griffin, Performance Marketing Manager at Mars Petcare. Find out why extreme automation kills the quality of your marketing outputs, how to avoid this with human curation, and a key difference for creative effectiveness: automation vs. optimisation. Hear how Mars works with Automated Creative to improve creative effectiveness and find out Jeric’s...
Episode 218 / Svetla Pavlova / Epsilon / Performance Marketing Manager
July 17, 2023 15:09 - 18 minutes - 34.7 MBWhat makes a creative marketer and how can companies become more open to creative thinking through a combination of structure and confidence? In this episode of the Shiny New Object podcast, Svetla Pavlova, Performance Marketing Manager at Epsilon, shares the PAGES framework to foster creative thinking. Find out why PAGES can make anyone more creative, as well as why advertisers need to really know their product. Hear Svetla's top tips to students entering the industry, too.
Episode 217 / Kristin Sinclair / TÜV SÜD / Performance Marketing Manager
July 10, 2023 12:49 - 21 minutes - 38.7 MBWith a career spanning everything from graphic design to user experience to SEO, paid social, and now B2B marketing, Kristin Sinclair is fascinated by how AI opens up possibilities in for B2B marketers to better target their dream consumers. On the latest episode of the Shiny New Object Podcast, TÜV SÜD's Performance Marketing Manager talks about her top marketing tips, the biggest lesson she learnt early on in her career, and how she believes AI can be leveraged to maximise opportunities ...
Episode 216 / Paul Wright / Uber Advertising / Head of Uber Advertising, UK and Ireland
July 03, 2023 15:28 - 17 minutes - 32.4 MBHow does Uber optimise the success of their adverts on the app? It's all about context and attention, as Paul Wright shares on the latest episode of the Shiny New Object Podcast. Advertising is too complex these days, while good brands get through to consumers by keeping it simple. Find out why Paul's shiny new object is context and attention - a basic but effective combination. Hear about his biggest career screw-up and his top marketing tip, too.
Episode 215 / Amit Thard / GE Healthcare / Director of Omnichannel Strategy
June 05, 2023 09:11 - 18 minutes - 33.5 MBDive into the world of AI and data-driven marketing with Amit Thard, Director of Omnichannel Strategy at GE Healthcare, as he shares how we're just scratching the surface of AI's potential in marketing. In this episode, Amit compares the current AI craze to the early days of the internet, emphasizing the importance of learning about it to gain a competitive advantage. Discover how Amit uses AI to make better predictions by overlaying massive amounts of health infrastructure data with marke...
Episode 214 / Nina Ntatidou / PayPal / Global Lead Management
May 31, 2023 09:00 - 16 minutes - 30.5 MBDive into what makes marketers succeed at all ages with Nina Ntatidou, Global Lead Management at PayPal, as she shares her journey from an economics background to the world of marketing in our latest podcast episode. 🚀 Learn why diversity in skills and backgrounds is the secret sauce to success, and pick up valuable tips on gaining experience and building industry knowledge. 🧠 And discover how ethical marketing is not just a shiny new object, but a crucial part of earning consumer trust.
Episode 213 / Azeem Ahmad / ASSA ABLOY Group / Digital Marketing Lead
May 22, 2023 10:24 - 34 minutes - 63.5 MBIn the latest podcast episode, Azeem Ahmad, Digital Marketing Lead at ASSA ABLOY Group, discusses the importance of genuine diversity and inclusion in marketing. He highlights the pitfalls of companies treating diversity and inclusion as a one-month-a-year initiative rather than an integral part of their brand strategy, and warns that not all claims to be diverse are genuine. With underrepresented groups holding significant spending power, Azeem encourages businesses to ensure their dive...
Episode 212 / Thiago Gomes / Meta / Product Marketing Lead - EMEA
May 16, 2023 07:50 - 22 minutes - 51.6 MBThiago Gomes is the Product Marketing Lead for EMEA at Meta (Facebook), where he champions diversity - his Shiny New Object. Having moved and worked from South America to the US and now across EMEA, Thiago knows first hand the importance of diversity and inclusion in creating strong teams, understanding customers better, and driving innovation. Listen to how companies can boost diversity in a genuine manner, what advantages a truly diverse approach yields for business, and get more marketi...
Episode 211 / Eka Vankova / Experian / Product Marketing & Proposition Lead
May 08, 2023 07:39 - 21 minutes - 48.2 MBThis week's guest is a marketing expert in the insurance and finance industries, having racked up experience in house at brands like Comparethemarket.com, William Russell, and now Experian - where she is the Product Marketing & Proposition Lead. Eka Vankova's Shiny New Object is AI and machine learning in the product marketing process. How can machine learning models help marketers with customer segmentation and personalisation? For Eka, understanding customers is the keystone to good mark...
Episode 210 / Lucrèce Sicat / Amazon / Head of Creator Marketing, Europe
May 01, 2023 17:18 - 28 minutes - 64.3 MBFor any brand that's looking to grow awareness and target their audience in a more successful way, using creator commerce is essential. From influencers to online publications, our shopping habits and our consideration are swayed by creators more than ever. This is why Lucrèce Sicat, Head of Creator Marketing, Europe, at Amazon, has specialised in this area and considers creator commerce her Shiny New Object. In the latest episode of the podcast, find out what the main benefits of creato...
Episode 209 / Madlen Nicolaus / SAP Concur / Former VP Marketing EMEA
April 17, 2023 07:26 - 24 minutes - 56.6 MBHow does a marketer that loves data-driven decision making use ChatGPT as her own personal assistant? Will AI take over all writing jobs and how can marketers actually use it for good? The latest guest on the Shiny New Object Podcast is Madlen Nicolaus, former VP Marketing EMEA at SAP Concur. Listen to Madlen explain why ChatGPT is her Shiny New Object and hear her top tips for marketing success.
Episode 208 / Stephanie Bonnet / EDF UK / Head of Corporate Communications
April 10, 2023 10:00 - 21 minutes - 48.6 MBHow are platforms like Substack changing the digital marketing game? For Stephanie Bonnet, Head of Corporate Communications at EDF in the UK and our latest guest on the Shiny New Object podcast, free expression and the opportunity to be a creator in many different media have led to a new phenomenon of personal marketing. How does this differ from the old personal branding and what can marketers learn from it? Is it an individual opportunity only or can brands jump in and - at the very leas...
Episode 207 / Catriona Walkerden / Logicalis / VP, Global Marketing
April 03, 2023 07:32 - 20 minutes - 47.6 MBNow the VP for Global Marketing at Logicalis, Catriona Walkerden has worked in technology for over 20 years and learnt how to create a human first approach to marketing. One of her top marketing tips is about making advertising and marketing a more pleasurable experience for the end consumer, while her Shiny New Object is sustainability in marketing. On the latest podcast episode, we hear why sustainability has become the unwritten mandatory brand value and what organisations can do to use...
Episode 206 / John Solomon / Therabody / Chief Marketing Officer
March 27, 2023 08:52 - 26 minutes - 60.2 MBBeing a good marketer is easy when things go well and people buy products. But, according to John, it's when things are tough that you have the opportunity to become great. How can marketers turn everyday challenges into opportunities and what's on the mind of the CMO of Therabody amongst what he deems to be the "great chaos" of today's marketing landscape? John Solomon tells us how to "read the environment," what is top marketing tip is, and why buying a Theragun turned out to be a life-c...
Episode 205 / Kauveri Khullaar / Mastercard Asia Pacific / Vice President Consumer Marketing & Sponsorships
March 20, 2023 09:45 - 24 minutes - 55.4 MBFor Kauveri, the link between business and marketing is a quintessential part of the job. How can marketers drive quantifiable business outcomes and bring real value to the C suite? Sometimes, gaming can be the answer, as we find out in this week's Shiny New Object podcast. Listen to Kauveri Khullaar, Vice President Consumer Marketing & Sponsorships at Mastercard Asia Pacific, tell us why gaming is her shiny new object, how she thinks marketing brings value to business, and how she has lea...
Episode 204 / Jonathan Foan / OPPO / Head of Digital Marketing, Europe
March 13, 2023 08:45 - 20 minutes - 48 MBWhat can marketers learn from Brad Pitt's scouting strategy in the movie Moneyball? How can you prevent digging yourself into a hole making mistakes as a junior in advertising? And what does cooking have to do with good digital strategies? Listen to JJ Foan, Head of Digital Marketing, Europe, at OPPO, give us all the answers and find out why he stands by Moneyball marketing as his Shiny New Object in the latest episode.
Episode 203 / Daniel Peach / Google / Head of Digital Acceleration Programmes, EMEA Go to Market Strategy
March 06, 2023 07:47 - 22 minutes - 52.1 MBDaniel Peach has an experience that ranges across different industries and capabilities: from auditing M&As and other financial transactions, to aerospace and defense consulting, to marketing. His Shiny New Object draws from more personal experience, however: it's pride washing. How do brands get it so wrong with their Pride Month ads and disjointed approach between what they try to convey in their message and how they cater to their own corporate interests? Who does LGBTQ representation w...