Shiny New Object - a Marketing Podcast

'Shiny New Object' Ben Flintoff, General Manager, Baskin-Robbins Australia

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.

'Shiny New Object' Nick Bamber, Chief Growth Officer, Missguided

  'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.  

'Shiny New Object' Stuart La Brooy, Growth Strategy, Creativity & Partnerships, Diageo

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.  

'Shiny New Object' Fiona Spooner - Global Marketing Director, B2C at Financial Times

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.

'Shiny New Object' Huib van Bockel - Founder, TENZING Natural Energy

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.

'Shiny New Object' Nikki Taylor - Marketing Growth Strategy Director, Asia Pacific - UPS

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.

'Shiny New Object' Adam Boita, Marketing Director - National Citizen Service Trust

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.

'Shiny New Object' Kristina Kaganer - Global VP, Commerce Data Products and Analytics at Coty / Beamly

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.

'Shiny New Object' Vivian Lee - Digital Marketing Executive at Harry’s, Inc.

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.

'Shiny New Object' Sudesh Thevasenabathy Head of Customer Care Transformation, AXA Hong Kong and Macau

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.

'Shiny New Object' Sanjib Bose, Marketing Director (CMO), South East Asia at Kellogg Company

The views that Mr Bose expresses in this podcast are his personal views and not those of the Kellogg Company (South East Asia). 'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.  

'Shiny New Object' with Susan Tucker Head of Operations & Innovations - Singapore Malaysia Group at The Coca-Cola Company

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative  

'Shiny New Object' with Manisha Seewal Group CMO, Carro

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative

Shiny New Object Podcast with Alexandra Willis Head of Communications, Content and Digital at Wimbledon

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative

'Shiny New Object' with Ed Couchman, General Manager, UK at Snap Inc

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host - Tom Ollerton founder of Automated Creative

The Drum's: 'Shiny New Object' with Craig Fenton, Director, Strategy & Operations, Google UKI

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host - Tom Ollerton Founder, Automated Creative  

Episode 57 / Schuh / Sean McKee / Director of Ecommerce and Customer Experience

Episode 56 / Google / Wally Brill / Head Of Conversation Design Advocacy & Education

“I create personalities for the computers that people talk to”  This quote comes from Wally Brill, Google’s Head of Conversation Design Advocacy & Education this week on the Shiny New Object Podcast. In this conversation, he takes us on a journey from being a record producer to an interactive opera composer and how he ended up leading Voice design for Google.    Wally points out that being able to have a conversation does not give you the qualification to teach a computer how to speak. T...

Episode 55 / Five Guys / Fátima Diez /International Brand and Comms Manager

“I make people want burgers” - this quote comes from Fátima Diez International Brand and Comms Manager at Five Guys this week on the Shiny New Object podcast. Fátima tells us that Five Guys’ marketing relies on listening to their audience and serving their needs in store and in social. Besides a PR retainer for their agency to act as a press office they don’t spend money on marketing, paid media or vouchering. In Fatima’s words they “grow genuine love instead of paying people to love us.” ...

Episode 54 / Digital Analytics Association / Jim Sterne / Director Emeritus

Jim describes himself as a “professional explainer” and there’s evidence to believe this might be true. He sold personal computers in the 70’s, business computers in the 80’s, championed the internet in the 90’s and set up the Digital Analytics Association in the 00s. And he’s managed to crank out 12 books in that time. His most recent is ‘Artificial Intelligence in Marketing.’ He “wants to be remembered as someone who knew what was coming.” Jim’s current ‘shiny new object’ is SOLID. This ...

Episode 53: FUTR Group / Rupa Ganatra Popat / Founding Partner

“It’s ok to fail and not be so hard on yourselves.” This quote comes from Rupa Ganatra Popat the Founder of FUTR Group and Mad World Summit. Rupa has made it her mission to unite innovative startups’ technology and thinking to the brands that need them. The FUTR events pull in around 30K visitors a year as well as growing into a knowledge and inspiration sharing platform. Rupa has created a global community coming together to answer the question “innovation is a must, but where do you begi...

Episode 52: Lastminute.com / Helen Saul / Brand Manager Europe

Recently The Drum released their Future 50 which is a list of 50 rising stars under 30 in the industry. So I invited some of the brightest onto the Shiny New Object podcast to ask them what their view of the future of marketing was. The first of these interviews is with Helen Saul who is Brand Manager Europe for Lastminute.com Helen’s Shiny New Object is Instagram’s Checkout feature which allows consumers to discover products in their feed and pay for them within Instagram without leavi...

Episode 51: Wayin / Richard Jones / CEO

Subscribe to the Shiny New Object on iTunes here Or listen to it on Spotify Listen to previous episodes here

Episode 50 - Khoros / Spike Jones / SVP Strategic Services

“Convincing a brand that they are not going to be the centre of attention is a hard thing” this quote comes from Spike Jones the SVP of Strategic Services at Khoros this week on the #ShinyNewObject podcast. Spike is passionate that brands “walk a mile in their customer's shoes” and has some insightful stories to tell that span a varied and impressive career. He’s passionate about how brands should start a movement instead of starting campaigns, because “campaigns have a beginning and an en...

Episode 49 - Jerry Daykin / GSK & Jake Dubbins / Media Bounty / Conscious Advertising Network

“The internet is a representation of humanity and advertising funds the internet...so what are we (brands) then funding?” This quote comes from my conversation with Jerry Daykin EMEA Media Director for GSK and Jake Dubbins MD/Co-Founder of Media Bounty and Co-Chair of the Conscious Advertising Network. The podcast discusses the arrival of ‘Conscious Advertising.’ In short, it matters where brands spend their money. There are repercussions for us all, not just for your end of quarter resu...

We Are Spring / Maria Cadbury / Founder

“Women having kids is a problem in the industry” - this quote comes from Maria Cadbury founder of We Are Spring this week on the Shiny New Object podcast. By her own admission, her “biggest work f*ck up” has been to have three children. Her employers have not been “as reasonable as they needed to be.” Each time she had a child she’s had to “fight to get the train back on the rails.” Maria’s story of grit and determination in the face of unsupportive bosses is important listening for employ...

IAB UK / Jon Mew / CEO / Voice Discovery

Jon Mew CEO IAB UK ‘We jump five steps ahead when it comes to tech - instead of using the basics’ this quote comes from Jon Mew CEO at IAB UK this week on the Shiny New Object Podcast. Jon is a progressive and brave leader who isn’t afraid to experiment with new ways of leading his organisation. He makes the interesting point that businesses talk about collaboration, freedom and choice yet we tell employees where to sit, which computer and even which pen to use. This says to people ‘you ...

Social Media Week / Crowdcentric / Toby Daniels / Founder

“We’re on a path to tech slavery” this quote comes from my conversation with Toby Daniels Co-founder & CEO at Crowdcentric Founder & Executive Director at Social Media Week.   https://automatedcreative.net/podcasts/

IBM Watson / Jeremy Waite / Chief Strategy Officer

Recorded Live at 'Is Creativity Dead?' at the IPA for Directory Magazine. This episode is sponsored by Khoros.com Khoros was very recently born after the coming together of Spredfast and Lithium. Khoros is a  technology software company that has over 15 years of leadership in marketing, care, and communities. And Khoros now offers one platform that unites marketing and care and helps brands create customers for life

Small Robot Company / Ben-Scott-Robinson / Founder / Human-Robot Interaction

Ben Scott-Robinson is an advertising refugee. He has held big creative director jobs at big agencies, been brand side and is now aiming to revolutionise food production. Obvs. We talk about how autonomous robot tech is at maturity but the way we interact with the robots is in its infancy. Barking at Alexa to put on an egg timer isn't a poor start to human-robot symbiosis. If you'd like to meet the man Ben is running a creative hack session at the Small Robot Company on the 22nd/23rd of M...

Weber Shandwick / Uma Rudd Tan / Creative Director / 3D Printed Food

In this conversation we discuss the role of prayer in the creative process and how advertising should look to solve problems not just create beautiful campaigns. Uma is frank about how she left advertising disenchanted and how writing about technology has been her salvation. Then it gets weird as we talk about how the answer to world hunger is a 3D printed 2 calorie burger that you print in your kitchen. And begin to answer the question - could home cooked meals become illegal?

Asia Tech Podcast / Graham Brown / Future of Podcasting

Graham Brown knows about podcasting. He's thought about it more than most and this conversation helps make sense of podcasting's role in marketing but also in contemporary culture. 

NBCUniversal / Paul Rushforth Director of Advanced Technology / Voice Tech

“NBCUniversal are a household name no one has ever heard of” this quote comes from Paul Rushforth their director of Advanced Technology - this week on the #ShinyNewObject podcast. Paul talks with passion about useless tech he can’t say ‘no’ to and how he’s happy to fail because it’s the best way to learn. His mission is to help people understand complex technology so that they can apply it in their roles and he’s got the scars to prove it. We take a stroll around a Voice Tech led utopi...

PODCAST EXCLUSIVE - Digital 2019: Global Digital Overview - Kepios / Simon Kemp

Imagine if someone could tell you in detail about how consumers use digital in any market all over the world - well Simon Kemp is your man. Each year he produces the Global Digital Overview which brings together 10s of 1000s of datapoints into 5000 slides. This podcast is a top level overview of the most exciting insights from a truly unique piece of work. https://datareportal.com/reports/digital-2019-global-digital-overview @mrtomollerton

Oracle / Wendy Hogan / Marketing and Customer Experience and Strategy Director / Connecting Marketing And Advertising more effectively

In this interview we talk about how brands need to not get seduced by all the shiny new objects and focus on making their existing channels and consumer touchpoints work more effectively together. Wendy talks about how educating people is one of the most important ways of making technology work - and that includes the CEO. There’s advice for managing up, thinking big and acting small. Here's a link to the IAB report Wendy mentions.. https://www.iab.com/insights/the-rise-of-the-21st-ce...

Hill+Knowlton Strategies / Vikki Willimott / Global Head of Content + Publishing / Micro and Nano Influencers

“We romanticise burnout - we live in a culture of busy” this quote comes from Vilkki Willimott Global Head of Content + Publishing at Hill+Knowlton Strategies this week on the #shinynewobject podcast. In this interview we talk about Vikki’s view on how brands can get value from micro/nano influencers who may not have huge reach but have the passion to create great content. We touch on how getting coaching has been transformative for Vikki and how she has maps her values against her caree...

Diageo / Will Harvey / Digital Innovation Manager

Meet Will, Diageo's new Digital Innovation Manager who talks about how a Nintendo Switch, networking and going for a walk as being the making of him. Will is the definition of a successful adland innovator. He cut his teeth at Ogilvy with (previous guest) Nicole Yershon and was until recently the innovation lead at VCCP. But more importantly he is also a Director @InnovationSocial and has a gift for you. He has given SNO listeners discount code for the landmark 'Innovation Stories' event...

Unilever / Richard Bowden / Brand, Digital and Ecomm / Voice Search

This interview with Richard Bowden is a provocative call to the industry to get Voice Tech to live up to its potential.

Direct Line Group / Mark Evans / Marketing Director / Biometrics

"I encourage my team to have side projects, it makes you better at your job." This quote comes from Mark Evans, Marketing Director at the Direct Line Group on the #ShinyNewObject podcast. Thanks to @MADFestLondon for organising this.

The C Suite Podcast / Russell Goldsmith / Founder / Podcasting

I finally get to interview my old pal Russell Goldsmith about how brands can use podcasting in their marketing. Russell is the host of the brilliant www.csuitepodcast.com.

Lego / Vixen Labs / James Poulter / Co-Founder and CEO

“I had a love affair with radio from an early age” There’s not many people who know more about voice tech than James - this episode will get you up to speed on all things voice based. If you agree with James that “voice is the first line of defence for most businesses” and you’re a brand experimenting in voice - there’s a lot to learn from this man. James Poulter is the recently departed Head of Emerging Platforms and Partnerships @Lego. It’s been a while since I recorded this podcast an...

Live Recording @MADFestLondon / Domino's / Tony Holdway / Head of Sales and Marketing / AI Creative

When I asked Tony how he wants the industry to look back on his career he told me - “I don’t want people to remember my career.” This is typical of an incredibly senior yet down-to-earth marketer who has only great intentions for Domino’s - “I want to leave the brand in a better state than when I came, stick to its roots - make it more exciting, appealing and relevant.” Bravo.

Monzo / Tristan Thomas / Head of Marketing / Crowdfunding

“We are on a mission to make banking cool, unofficially” this quote comes from Tristan Thomas, Marketing Director of Monzo this week on the #ShinyNewObject podcast. Today Monzo are launching their third round of crowdfunding. To put this in context their first round raised £1M in ninety seconds and their second raise of £2.5M was oversubscribed by around £10M. As of 3pm today, if you are Monzo customer you can invest between £10 and £2K in Monzo - all via the app. Tristan is crazily ambi...

Spotify / Marco Bertozzi / VP Sales Europe / Marketing in a Screenless World

Marco’s shiny new object is “Marketing in a Screenless World” - and he’s on a mission to draw marketers attention away from visual marketing. He claims that “The marketing world is obsessed with video” and tells us of the seismic changes in the industry that Voice Tech and Audio will bring.

P&G / Gerry D'Angelo / Global Media Director / Programmatic

‘The potential for programmatic is so ripe but it is yet to be fulfilled’ - this quote comes from Gerry D’Angelo - Global Media Director at P&G this week on the #ShinyNewObject podcast. We discuss how the rate of innovation in marketing technology is so fast that the creatives in the industry are slow to keep up. Despite his passion for new marketing tech he believes that “there is something special in the shared experience” like the Tide Superbowl ad. Gerry is passionate that creatives sho...

Sony Mobile Europe / Seb Bardin / Head of Digital / Mobile

“When I take risks they are positive, even if they fail” this quote comes from Seb Bardin the Head of Digital at Sony Mobile Europe - this week on the #ShinyNewObject podcast. This interview is is a teaser ahead of Seb’s presentation at MadFestLondon.com on the 28th of November. Seb is successful marketer but one of his secrets is that he’s a keen gamer. Despite holding an influential role he plays every night from 10pm at night to 1am in the morning - and he still gets up at 6am to be the...

GeniusSteals.co / Rosie and Faris Yakob / CRISPR

“Saying you are “busy” is a humble brag and a mental illness at the same time.” This quote is from my interview with Rosie and Faris Yakob this week on the #ShinyNewObject podcast. Rosie and Faris run the “nomadic creative consultancy” Genius Steals that “advise creative businesses about their businesses.” But the real creativity is their lifestyle - they don’t have a home. They have spent the last five years wandering the planet helping creative businesses refine their propositions travel...

Bluestripe / Andy Oakes / Managing Director / Tech Spin

“I didn’t see how Google was going to make any money” this quote comes from the brutally honest Andy Oakes - Managing Director of Blue Stripe - this week on the Shiny New Object podcast. Andy has been one of the most influential figures in British marketing in the last fifteen years; starting with New Media Age magazine and then growing The Drum in London from one person to fifty. He now runs the strategic communication agency - Blue Stripe. Andy’s passion is working with disruptive tech b...

Asian MarTech / Charlotte Mceleny / Publisher, APAC at The Drum / Simon Kemp / CEO and Founder at Kepios

“If you think you’re a marketer that has all the answers - you have a problem” this quote is from a double header episode of the #ShinyNewObject podcast between Charlotte Mceleny - Publisher, APAC at The Drum and Simon Kemp CEO and Founder at Kepios. The purpose of the discussion was to work out the main difference between marketing between the east and the west. Apparently it’s not as simple as picking a cool bit of tech in Asia and porting it over to the west. A lot of digital business i...

AI for Internal Comms / Andy Hunt / The Hershey Company / Manager - Digital Innovation Lab /

“No matter how you understand your content, your users will tell you how well you don’t understand it” this quote is from Andy Hunt, Manager, Digital Innovation Lab at the Hershey Company - this week on the #ShinyNewObject podcast. Andy is making innovation happen at Hershey with his own hands - telling us that “I build things.” His advice to those getting into the innovation game is that we should learn to make things ourselves - “all the tools are out there.” But it’s not all nuts and ...