Shiny New Object - a Marketing Podcast

Episode 107 / Euan Brown / Head of Digital & Content / Virgin Red / Incorporating a Start-Up Mindset to Drive Change

January 22, 2021 11:25 - 32 minutes - 60.1 MB

Euan Brown is the Head of Digital and Content at Virgin Red, where his mission is to bring the Virgin companies closer together through a new rewards programme that is built on learning from customer feedback. His Shiny New Object is operating with a start-up mindset, whether a small or big company, adapting to data to improve your offering.

Episode 106 / Adam Nickson / Head Of Marketing Communications / Groupe Renault/ New Year Marketing Detox

January 14, 2021 22:21 - 30 minutes - 55.8 MB

Adam Nickson is Head of Marketing Communications at Groupe Renault in the UK and calls himself an “accidental marketer” and an “accidental car guy” due to the series of events that have helped build his career. During our conversation, Adam outlined his Shiny New Object as a series of concepts – a 5-step marketing detox plan for 2021.

Episode 105 / Pete Markey / Chief Marketing Officer / TSB Bank / InfoSum

January 06, 2021 10:40 - 30 minutes - 56.4 MB

Pete Markey is the Chief Marketing Officer at TSB Bank, looking after all the marketing activities that take place at TSB. He talks about a past work screw up, the best marketing tip he received, and the importance of staying grounded and true to your purpose, even in unsettling times. His Shiny New Object is a company called InfoSum, who provide a secure way to use data to give businesses confidence in a post-GDPR world.

Episode 104 / Iris Meijer / Global CMO / Vodafone Business / CMOs Having a Seat in the Boardroom

January 06, 2021 10:32 - 30 minutes - 56.3 MB

Iris Meijer is the Global Chief Marketing Officer at Vodafone Business. In this episode, Iris talks about her origins in Finland, how getting fired changed her career and how her team is her best investment. Her Shiny New Object is CMOs having a seat in the boardroom.

Episode 103 / Maya Barkay / Head of Marketing APAC / Amdocs / Adopting a Growth Mindset

December 17, 2020 14:42 - 31 minutes - 58.4 MB

Maya Barkay is Head of Marketing for Asia Pacific at Amdocs, covering software and services for media and the telecoms space. After growing from the ground up in her career through mistakes and risk-taking, her Shiny New Object is adopting a growth mindset as opposed to a fixed mindset, and letting that guide you in taking risks, learning, and standing up for yourself in your career and personal life.

Episode 102 / Ru Roberts / Country Manager / Waze / Waze Celebrity Co-Pilot

December 10, 2020 14:55 - 31 minutes - 58.5 MB

As Country Manager for the UK at Waze, Ru Roberts drives customer engagement with the ever-popular app and looks for ways to use advertising revenue to fuel innovation. It’s no wonder that his Shiny New Object is an innovative partnership: the Waze celebrity co-pilot, turning well-known voices into driving guides on Britain’s roads.

Episode 101 / Lee Kirton / Marketing and PR Director / Bandai Namco Entertainment / Using Brand Assets to Inspire Kids' Imaginations

December 03, 2020 17:04 - 32 minutes - 29.7 MB

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative

Episode 100 / Catherine Titherington / Head of Brands / Eagle Eye / AI Advertising and Sampling

November 27, 2020 15:30 - 23 minutes - 43.3 MB

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative