InfoSum

Shiny New Object - a Marketing Podcast

English - January 06, 2021 10:40 - 30 minutes - 56.4 MB - ★★★★★ - 1 rating
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Previous Episode: Episode 104 / Iris Meijer / Global CMO / Vodafone Business / CMOs Having a Seat in the Boardroom

Next Episode: Episode 106 / Adam Nickson / Head Of Marketing Communications / Groupe Renault/ New Year Marketing Detox

Pete Markey is the Chief Marketing Officer at TSB Bank, looking after all the marketing activities that take place at TSB. He talks about a past work screw up, the best marketing tip he received, and the importance of staying grounded and true to your purpose, even in unsettling times. His Shiny New Object is a company called InfoSum, who provide a secure way to use data to give businesses confidence in a post-GDPR world.