Oracle / Wendy Hogan / Marketing and Customer Experience and Strategy Director / Connecting Marketing And Advertising more effectively

In this interview we talk about how brands need to not get seduced by all the shiny new objects and focus on making their existing channels and consumer touchpoints work more effectively together.

Wendy talks about how educating people is one of the most important ways of making technology work - and that includes the CEO. There’s advice for managing up, thinking big and acting small.

Here's a link to the IAB report Wendy mentions..

https://www.iab.com/insights/the-rise-of-the-21st-century-brand-economy/