Director, Online Marketing

Shiny New Object - a Marketing Podcast

English - August 28, 2023 06:22 - 22 minutes - 40.8 MB - ★★★★★ - 1 rating
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Previous Episode: Episode 224 / Tim Lion / Meta / Head of EMEA Gaming Marketing, Global Brand & Programs, Facebook Gaming

Next Episode: Episode 226 / Shaaf Tauqeer / easyJet / Audience and Martech Manager

Creating a strong marketing team goes beyond specialising in one field, says AT&T's Zach Doty. In fact, on the latest episode of the Shiny New Object podcast, he tells us why the popular talent development concept of T-shaped talent is ineffective.

Instead, Zach advocates for becoming Pi-shaped and surrounding yourself with people who are, too. Find out what that means, hear some top marketing and SEO tips, and learn about Zach's career progression!