Episode 218 / Svetla Pavlova / Epsilon / Performance Marketing Manager
Shiny New Object - a Marketing Podcast
English - July 17, 2023 15:09 - 18 minutes - 34.7 MB - ★★★★★ - 1 ratingBusiness Technology adtech advertising advertisingagency media advertisingcompanies artificialintelligence automation casestudies creative datadrivencreativity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 217 / Kristin Sinclair / TÜV SÜD / Performance Marketing Manager
What makes a creative marketer and how can companies become more open to creative thinking through a combination of structure and confidence? In this episode of the Shiny New Object podcast, Svetla Pavlova, Performance Marketing Manager at Epsilon, shares the PAGES framework to foster creative thinking.
Find out why PAGES can make anyone more creative, as well as why advertisers need to really know their product. Hear Svetla's top tips to students entering the industry, too.