Performance Marketing Manager

Shiny New Object - a Marketing Podcast

English - July 10, 2023 12:49 - 21 minutes - 38.7 MB - ★★★★★ - 1 rating
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Previous Episode: Episode 216 / Paul Wright / Uber Advertising / Head of Uber Advertising, UK and Ireland

Next Episode: Episode 218 / Svetla Pavlova / Epsilon / Performance Marketing Manager

With a career spanning everything from graphic design to user experience to SEO, paid social, and now B2B marketing, Kristin Sinclair is fascinated by how AI opens up possibilities in for B2B marketers to better target their dream consumers.

On the latest episode of the Shiny New Object Podcast, TÜV SÜD's Performance Marketing Manager talks about her top marketing tips, the biggest lesson she learnt early on in her career, and how she believes AI can be leveraged to maximise opportunities from intent data in B2B marketing. Tune in to hear her tips now.