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Episode 131 / Jordan McDowell / Co-op / Lead Communications Planning & Media Optimisation Manager
Shiny New Object - a Marketing Podcast
English - May 27, 2021 13:15 - 33 minutes - 62.1 MB - ★★★★★ - 1 ratingBusiness Technology adtech advertisingagency automation advertising advertisingcompanies artificialintelligence casestudies creative datadrivencreativity digitaladvertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 130 / Quinn O’Brien / Lenovo / Vice President, Global Marketing
We’ve heard about augmented reality and virtual reality, but what’s the next step in marketing communications? Jordan McDowell, Lead Communications Planning & Media Optimisation Manager for the Co-op, talks to us about extended reality in the latest episode of the Shiny New Object podcast. The “X” in “XR” stands for what we don’t know yet, as technology continually evolves and offers marketeers more exciting opportunities to communicate with customers and create a more useful and convenient way to access their favourite brands online. Should this be prioritised in favour of “the basics” and how does it all work together? Jordan explains his experience of XR at the Co-op and shares his best marketing tips, too.