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Episode 109 / Jon Hall / Brand & Product Marketing Director / Whirlpool / Mapping Marketing Activities Across the Shopper Journey
Shiny New Object - a Marketing Podcast
English - February 05, 2021 10:50 - 39 minutes - 73.2 MB - ★★★★★ - 1 ratingBusiness Technology adtech advertisingagency automation advertising advertisingcompanies artificialintelligence casestudies creative datadrivencreativity digitaladvertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Speaking to Jon Hall about the evolution of marketing, we learn about his rich experience from a military career to communication, to becoming Brand and Product Marketing Director at Whirlpool. Through this journey, John has focused on archetypes drawn from psychology to design brand strategy and uses that as a starting point for his Shiny New Object: mapping marketing activities across the shopper journey.