User Generated Content and Artificial Intelligence

Shiny New Object - a Marketing Podcast

English - February 11, 2021 11:28 - 30 minutes - 55.1 MB - ★★★★★ - 1 rating
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Previous Episode: Episode 109 / Jon Hall / Brand & Product Marketing Director / Whirlpool / Mapping Marketing Activities Across the Shopper Journey

Next Episode: Episode 111 / Wesley Boas / Vice President Consumer Products / WW / The Shift to Online Shopping

Anirban Basu is the Innovation Director at Danone, focusing on the cutting edge of marketing developments and how to harness these in specialised nutrition. With an illustrious background in marketing in the food and drinks industry, Anirban believes that the next big thing, his Shiny New Object, will be the combination of UGC and AI – two acronyms that we delved into on the podcast.