The Shift to Online Shopping

Shiny New Object - a Marketing Podcast

English - February 18, 2021 12:52 - 30 minutes - 54.9 MB - ★★★★★ - 1 rating
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Previous Episode: Episode 110 / Anirban Basu / Innovation Director / Danone / User Generated Content and Artificial Intelligence

Next Episode: Episode 112 / Riley Dunn / Brand Manager / Unilever Dove Men+Care / The Case for Paternity Leave

At WW (formerly Weight Watchers), Wesley Boas is the Head of Consumer Products - Strategy, Innovation & Marketing and works to elevate the brand and its products to help members throughout their health journey. With a lengthy career in consumer packaged goods (CPG) started at Unilever, Wesley’s Shiny New Object is the shift to online shopping, especially the significant uptake seen in recent months during the Covid-19 pandemic.