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Episode 156 / Jennifer Mohammed / The North Face / Director, Go-To-Market Strategy
Shiny New Object - a Marketing Podcast
English - December 13, 2021 08:30 - 24 minutes - 45.6 MB - ★★★★★ - 1 ratingBusiness Technology adtech advertisingagency automation advertising advertisingcompanies artificialintelligence casestudies creative datadrivencreativity digitaladvertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 155 / Viktor Nebehaj / Freetrade / CMO & Co-founder
The Director of Go-to-Market Strategy for The North Face, Jennifer Mohammed has been working in DTC (direct-to-consumer) for about 16 years, gathering a wealth of experience with brands like Puma, Guess, the Arcadia Group and The North Face.
Her Shiny New Object is remote working, as a massive benefit to organisations as well as employees. Jen believes that remote working has enabled brands to access a wider pool of talent, and has also given workers more autonomy. Going forward, the winning combination should be leaving employees to make the decisions about how they work.
Listen to Jen give her top marketing advice and tell us why she loves remote working.