Selling on Amazon with Andy Isom
390 episodes - English - Latest episode: 20 days ago -This is the #1 podcast for mastering Amazon FBA and propelling your e-commerce journey. Join Andy, a seasoned Amazon seller and full-time entrepreneur, as he unpacks the secrets of building a successful online business through private label products and Amazon FBA strategies.
In this podcast, you'll dive deep into the world of e-commerce, exploring topics like product sourcing, branding, SEO optimization, and Amazon's ever-evolving marketplace. Whether you're a beginner looking to start your first Amazon store or an experienced seller aiming to scale your business, Andy's insights and guest interviews provide invaluable advice and industry trends.
Each episode is packed with actionable tips on inventory management, marketing tactics, maximizing profits, and navigating Amazon's algorithms. Learn how to create compelling listings, harness the power of Amazon advertising, and leverage social media to boost your brand.
"Selling on Amazon with Andy Isom" isn't just about Amazon FBA; it's about the broader scope of e-commerce entrepreneurship. From business mindset to digital marketing, this podcast covers it all, offering a comprehensive look at what it takes to succeed in the online business world.
Stay ahead of the curve with Andy's expert analysis of market trends and changes in consumer behavior. Discover the latest tools and software to streamline your operations (along with special listener discounts), and hear firsthand accounts from successful Amazon sellers.
Join our community of ambitious entrepreneurs and embark on a journey to financial freedom and e-commerce mastery with "Selling on Amazon with Andy Isom."
Subscribe now and never miss an episode from the highest rated Amazon FBA podcast in the world!
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Episodes
#197 - How to sell your product as a gift on Amazon
November 16, 2022 10:00 - 16 minutes - 38.7 MBDoes your product make a great gift? In this episode, I talk about how you can sell your product as a gift. When you look at Jungle Scout, the ease to rank on gifts is low and there's a great opportunity for this market. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching pr...
#196 - Get to 50
November 14, 2022 10:00 - 19 minutes - 43.8 MBDid you just launch your new business and it's not doing so well? I get messages like this a lot from coaching students and my number one tip is to get to 50 reviews. In this episode, I talk about factors that will affect your success in the early days. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, ...
#195 - Don’t panic at launch when your ACOS is high
November 09, 2022 10:00 - 17 minutes - 41 MBWhen you launch your product and you see that your ACOS is high, do not do anything drastic. In this episode, I share why you shouldn't panic when you encounter challenges early on in your business. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#194 - Bookkeeping and why it could make or break your business with Nathan Hirsch
November 07, 2022 10:00 - 29 minutes - 66.7 MBEntrepreneurship is a risk. You risk not only your money, but also your time. In this episode, I discuss how everything about being an entrepreneur with Nathan Hirsch. Get your first 2 months of bookkeeping FREE: https://app.ecombalance.com/p/signup/amz-with-andy-isom ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently ...
#193 - Developing the “Eye of the Tiger”
November 02, 2022 10:00 - 13 minutes - 29.9 MBIf you want to build a successful brand, you have to have an eye for quality. In this episode, I talk about how developing the eye of the tiger sets you and your business up for success. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#192 - Use Jungle Scout's Rank Tracker to optimize your listing
October 31, 2022 10:00 - 23 minutes - 52.7 MBJungle Scout is a tool I have used since 2015 and it has helped in the success of my business. In this episode, I talk about how you can maximize Jungle Scout's tools, especially the Rank Tracker. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#191 - Brandability is the future of E-Commerce
October 26, 2022 10:00 - 25 minutes - 58.5 MBTo be successful on Amazon, differentiating yourself is essential. In this episode, I talk about the importance of brandability in the success of your business. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#190 - How to ship directly from China to an Amazon warehouse
October 24, 2022 10:00 - 43 minutes - 98.6 MBAs an importer, it's important for you to do your due diligence when it comes to looking for a supplier. In this episode, I talk the best practices for importing from China and overseas. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#189 - How to make your PPC broad keyword campaigns do their job
October 19, 2022 10:00 - 15 minutes - 34.7 MBIn this episode, I talk about how broad keyword campaigns can be effective for getting low cost clicks. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#188 - Patience, Passion, and Processes with 8-Figure Seller Larry Lubarsky
October 17, 2022 10:00 - 36 minutes - 82.5 MBIn this episode, special guest Larry Lubarsky joins me to talk about the formula of success. He's a multiple 7-figure seller with a track record of massive success! All of Larry’s Resources: https://linktr.ee/watchmeamazon ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching pr...
#187 - What’s the difference between Broad, Phrase, and Exact match keywords?
October 12, 2022 10:00 - 15 minutes - 36.6 MBIn this episode, I talk about the difference among Broad, Phrase, and Exact match keywords in Amazon PPC. Phrase match is great for capturing a bigger and more relevant audience. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#186 - Why you should separate branded and non-branded keyword campaigns
October 10, 2022 10:00 - 22 minutes - 51.3 MBIn this episode, I talk about why I highly recommend separating branded and non-branded keyword campaigns. Mixing branded and non-branded keywords in one campaign can skew your data over time. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#185 - If you suck, everything’s saturated
October 05, 2022 10:00 - 26 minutes - 60 MBIf you don't execute your product idea well, then everything will feel saturated. In this episode, I talk about the importance of operating at a higher level to gain business success. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#184 - UPDATE! DON’T ask your family and friends to leave a review
October 03, 2022 10:00 - 14 minutes - 32.7 MBIn this episode, I talk about why you should NOT ask your family and friends to leave a product review on Amazon. It is against Amazon's Terms and Conditions. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#183 - How many keywords should I target in my PPC campaigns?
September 28, 2022 10:00 - 17 minutes - 39.4 MBI've spent over half a million dollars and worked on hundreds of campaigns. Over the years, I've gotten better at executing these PPC campaigns and I've learned which strategies work best. In this episode, I talk about how many keywords to target in your PPC campaigns. In your broad keyword campaign, I recommend 1-3 keywords, for phrase match campaign, I recommend 3-5, and for exact match campaign, I recommend 5-10 keywords. ⬇️ Click to view my available resources! https://and...
#182 - When starting a PPC campaign, do you bid high and slim down, or bid low and build up?
September 26, 2022 10:00 - 20 minutes - 45.9 MBIf you are going to be aggressive with your daily budget and aggressive with your bids from the get go, make sure to check your campaigns daily and make the necessary adjustments. In this episode, I talk about the pros and cons of both bidding high then slimming down and bidding low then building up. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM m...
#181 - How do you develop a superior product than the competition?
September 21, 2022 10:00 - 20 minutes - 47.4 MBIf you want to survive and thrive in today's e-commerce landscape, you have to build superior products. In this very important episode, I give 8 tips on how to make your product superior. 1) Do more research on your customer than your competitor 2) Have an actual interest and experience with your product 3) Buy competitor products Listen to this episode to know more tips on how to make your product the best. ⬇️ Click to view my available resources! https://andyisom.com/ ...
#180 - How do you promote a purpose with a product?
September 19, 2022 10:00 - 13 minutes - 31.3 MBIn this episode, I talk about three things that are important if you want to promote a purpose with a product: 1) Have a purpose that your ideal customer cares about 2) Put your purpose on your product listing and packaging 3) Post about it ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resource...
#179 - Where do I see myself in 5 years?
September 14, 2022 10:00 - 20 minutes - 47.8 MBSo many things have changed since 2017. In this episode, I share where I see myself and my family over the next five years. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#178 - Have we ever discontinued or “re-released” a product?
September 12, 2022 10:00 - 20 minutes - 47.3 MBIn this episode, I share scenarios where you discontinue or re-release a product. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#177 - The balance of Execution and Patience
September 07, 2022 10:00 - 21 minutes - 49.7 MBExecution takes action and patience and this takes more than just doing research. In this episode, I talk about the importance of balancing execution and patience when starting your own business or for life, in general. I share my experience when I was a missionary for my church in Rio de Janeiro and how I used the perfect balance of execution and patience during my stay there. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources ment...
#176 - What's the best way to explain to your MFG how to modify your product?
September 05, 2022 10:00 - 21 minutes - 48.5 MBIn this episode, I share 4 different ways to explain to your manufacturer how to modify your product: 1) Send your supplier photos of your product idea with edits on how you want to change your product 2) Send your supplier a video of your product idea and explain how you want the product modified 3) Send your supplier competitor products 4) Send your supplier a handmade prototype ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources...
#175 - If Amazon fees increase, should you raise your price?
August 31, 2022 10:00 - 20 minutes - 46 MBIf the Amazon fees are increasing, the first thing you need to do is to run the calculations and see how it is actually affecting your margins. In this episode, I discuss if you should raise your prices when Amazon fees are raised. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and co...
#174 - How to do keyword research for products that don’t exist
August 29, 2022 10:00 - 21 minutes - 48.7 MBHave you tried doing keyword research and noticed that the product you're looking for doesn't exist? In this episode, I discuss how you can do keyword research for products that don't exist yet. Search for keywords and use different variations of the keywords on search engines such as Google and Jungle Scout to see if there's a demand for your product idea. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode...
#173 - Can I use a UPC barcode instead of an FNSKU?
August 24, 2022 10:00 - 14 minutes - 32.9 MBIn this episode, I get technical and talk about UPC and FNSKU barcodes and which one you will need. GTIN is the Global Trade Item Number and UPC (Universal Product Code) is the black line you can scan with the scanner. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#172 - Can you edit your product listing after launch?
August 22, 2022 10:00 - 13 minutes - 30.5 MBYou can always go back to your product listing and improve it as time passes. In this episode, I discuss how to edit your product listing after launching your brand. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#171 - Your Amazon Launch Checklist
August 17, 2022 10:00 - 24 minutes - 56 MBAre you launching your Amazon business soon? In this episode, I share the ultimate Amazon Launch checklist. I talk everything you need to have done, where you need to be, and what you need to have completed. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#170 - How to use Amazon Posts to boost sales for free
August 15, 2022 10:00 - 15 minutes - 35.1 MBAmazon Posts is Amazon's new beta feature where brand-registered sellers can post photo content to a feed, similar to the Instagram feed. In this episode, I talk about where to find Posts and how to set it up, the minimum requirements, the analytics, and how it can help you boost sales for free. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me o...
#169 - How do you know which variations you should launch with?
August 10, 2022 10:00 - 15 minutes - 35.6 MBIn this episode, I discuss 3 points to help you know which variations you should launch with. 1) Start sustainably - What does your budget allow for inventory ordering and PPC spend? 2) Prove the concept - Get profitable sales and get good reviews 3) Get as much feedback as you can from your ideal customer - Ask them for what they think before launching a SKU ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episo...
#168 - Are display ads worth it with Amazon PPC?
August 08, 2022 10:00 - 20 minutes - 46.6 MBDisplay ads are ads that show on and off Amazon to potential new customers, and people who have browsed or purchased your products. In this episode, I discuss whether or not it's worth it. I also expound on other methods of targeting: contextual and audiences. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available...
#167 - Be careful with Friends and Family product reviews
August 03, 2022 10:00 - 21 minutes - 49.7 MBIn this episode, I share tips how to be careful on Friends and Family product reviews: 1) Pace your reviews 2) Reach out to people outside your family 3) Vary the ways that you share your product 4) Don't be afraid of pay-per-click sales 5) Make sure that the people you are reaching out to has reviewed other products ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please vi...
#166 - How do you build up inventory when cash flow is limited?
August 01, 2022 10:00 - 18 minutes - 41.5 MBIn this episode, I discuss how to build up inventory when cash flow is limited. Don't try to go faster than what you can sustain. Keep in mind that it's better to grow slower and sustainably. My big tip is that you have to reinvest everything back into your business. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently av...
#165 - Where do you draw the line of “too expensive to make”?
July 27, 2022 10:00 - 20 minutes - 45.9 MBIn this episode, I answer a question from a student from my coaching program–Where do you draw the line of “too expensive to make”? There are two costs you need to know before you start spending money. First is the landed cost per unit which is the cost for one unit to be manufactured, packaged, and shipped to you. Second is minimum order quantity. These two things will help you compute for the cost of your first order. ⬇️ Click to view my available resources! https://andyisom....
#164 - Our Amazon Prime Day Results 2022
July 25, 2022 10:00 - 18 minutes - 43.1 MBIn this episode, I share how we made the most of out Amazon Prime Day. I'm also happy to share that we have a new record for most sales we've had in one day. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#163 - What is my current morning routine as an entrepreneur?
July 20, 2022 10:00 - 21 minutes - 48.4 MBAs a full-time entrepreneur, I have a lot of freedom with what I can do with my day. With great freedom, comes great responsibility and discipline. In this episode, I share my current morning routine as an entrepreneur. A good routine can make a big difference in your mental, physical, and overall health. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website o...
#162 - What’s the first thing I look at when I check product listings?
July 18, 2022 10:00 - 15 minutes - 34.4 MBPhotos are by far the first and most important thing I look at when checking product listings. In this episode, I share my best practices on how to get good product photos on your listing. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#161 - We’re releasing new product lines!
July 13, 2022 10:00 - 20 minutes - 46.8 MBYou're not gonna get rich off one single SKU, it's going to take multiple SKUs for you to increase your revenue, profit, and income. In this episode, I talk about how important it is to have long-term strategy and vision when building a brand. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, ...
#160 - How to make the most of Prime Day 2022
July 11, 2022 10:00 - 13 minutes - 32 MBPrime Day is all about getting as many sales you can. You don't have to worry so much about being profitable the next two days as long as you sell a lot of units. To maximize the next two days, don't forget to set up your coupons, prepare social media posts, and make some adjustments to your campaigns. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM...
#159 - The “Raise and Lower” PPC concept you need to know
July 06, 2022 10:00 - 18 minutes - 42.2 MBIn this episode, I breakdown the basics on when to raise and lower a bid on a target an Amazon pay-per-click campaign. Raise your bid when you don't get impressions and clicks. You should also raise it when you get impressions, clicks, and sales for a really low ACOS. Lower your bid when you get lots of clicks but no sales and when you get lots of clicks and sales but high ACOS. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and re...
#158 - How we sell $40,000 of one SKU in one month
July 04, 2022 10:00 - 19 minutes - 45.3 MBWe sold $40,000 of one SKU in just 30 days! In this episode, I talk about the importance of having seasonal products and how it will give you the much needed boost throughout the year. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#157 - How to rank as high as possible when you launch
June 29, 2022 10:00 - 32 minutes - 75.2 MBIn this episode, I share four keys that you can implement to rank as high as possible when you launch: 1) Listing optimization 2) Run pay-per-click campaigns for your top keywords 3) Focus on sales velocity 4) Get reviews ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching ...
#156 - What I offer in my coaching program (June 2022)
June 27, 2022 10:00 - 28 minutes - 66 MBAre you interested in joining my coaching program? In this episode, I discuss in-depth what I offer in my coaching program and how I can help you build and grow your business. To see if you're a great fit for this program, please answer the pre-call questionnaire that you can find here: https://www.amzwithandy.com/mywebsite-pre-call-survey. If qualified, you'll get a FREE Roadmap Session with my team. ⬇️ Click to view my available resources! https://andyisom.com/ Some p...
#155 - 6 Keys to run a business and your life
June 22, 2022 10:00 - 40 minutes - 92.6 MBThe ultimate goal in life is to be happy. In this episode, a very special guest joins me to talk about 6 different things I learned that are extremely valuable to help you run your business efficiently (and happily!): 1) Make a conscious effort to take care of yourself physically 2) Be more present in the now 3) Use a timer to help you focus more 4) Get organized and have a plan 5) Learn how to communicate 6) Be okay with outsourcing I hope this episode helps be more effici...
#154 - When is a mold cost worth it?
June 20, 2022 10:00 - 28 minutes - 65.9 MBWhen is a mold cost worth it for your Amazon business? Usually molds have a significant cost because there are a lot of factors are taken into consideration to the price of the mold like the type, size, and shape of the mold plus the time and energy to customize it. In this episode, I discuss the following points as to when it might be worth it for you: 1) When you have disposable capital 2) When it makes your product harder to copy 3) When your product has a game changing featur...
#153 - Why Amazon Video Ads are the future of PPC
June 15, 2022 10:00 - 24 minutes - 55.5 MBWe have spent $686,000 on ads since we launched in 2019 and that's over half a million dollars. In this episode, I talk about why Amazon video ads are the future of PPC. Not many people are doing this compared to the traditional sponsored ad and the best time to start doing this is now. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social m...
#152 - Find the factories of your favorite brands
June 13, 2022 10:00 - 25 minutes - 58.8 MBIn this episode, you'll learn two methods for finding the factories that your favorite brands are using to make their products! The first method is by using Jungle Scout's Supplier Database tool. The second method is by using a website called ImportYeti.com Both options work great and I'll discuss why I like using both to find factories outside of Alibaba. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode...
#151 - The “Nike Shoes” philosophy
June 08, 2022 10:00 - 23 minutes - 53.8 MBNot all of your products will do well–one design can sell 30 units a day and another just 10. The market will tell you what designs and products they like better. In this episode, I talk about the "Nike Shoes" philosophy. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#150 - The dreaded “pesticide bot”
June 06, 2022 10:00 - 9 minutes - 22.7 MBHave you experienced getting your listing suspended when you've JUST published it? In this episode, I discuss the pesticide bot and share with you words to avoid so your listing doesn't get shut down. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#149 - You’re NOT one product away
June 01, 2022 10:00 - 23 minutes - 54.4 MBDon't be discouraged... But in this episode, I talk about how you are NOT one product away from building a successful, massive brand on Amazon. It's gonna take multiple products, multiple SKUs to build a successful business. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching progra...
#148 - People won’t buy without a why
May 30, 2022 10:00 - 25 minutes - 57.2 MBWhy should someone your product? Why should customers choose your product over the competitor? In this episode, I talk about the importance of having a why. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!