#159 - The “Raise and Lower” PPC concept you need to know
Selling on Amazon with Andy Isom
English - July 06, 2022 10:00 - 18 minutes - 42.2 MBEntrepreneurship Business Marketing amazon amazonfba ecommerce entrepreneurship onlinebusiness personalbusiness productbusiness selling Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #158 - How we sell $40,000 of one SKU in one month
Next Episode: #160 - How to make the most of Prime Day 2022
In this episode, I breakdown the basics on when to raise and lower a bid on a target an Amazon pay-per-click campaign.
Raise your bid when you don't get impressions and clicks. You should also raise it when you get impressions, clicks, and sales for a really low ACOS.
Lower your bid when you get lots of clicks but no sales and when you get lots of clicks and sales but high ACOS.
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