Selling on Amazon with Andy Isom
390 episodes - English - Latest episode: 20 days ago -This is the #1 podcast for mastering Amazon FBA and propelling your e-commerce journey. Join Andy, a seasoned Amazon seller and full-time entrepreneur, as he unpacks the secrets of building a successful online business through private label products and Amazon FBA strategies.
In this podcast, you'll dive deep into the world of e-commerce, exploring topics like product sourcing, branding, SEO optimization, and Amazon's ever-evolving marketplace. Whether you're a beginner looking to start your first Amazon store or an experienced seller aiming to scale your business, Andy's insights and guest interviews provide invaluable advice and industry trends.
Each episode is packed with actionable tips on inventory management, marketing tactics, maximizing profits, and navigating Amazon's algorithms. Learn how to create compelling listings, harness the power of Amazon advertising, and leverage social media to boost your brand.
"Selling on Amazon with Andy Isom" isn't just about Amazon FBA; it's about the broader scope of e-commerce entrepreneurship. From business mindset to digital marketing, this podcast covers it all, offering a comprehensive look at what it takes to succeed in the online business world.
Stay ahead of the curve with Andy's expert analysis of market trends and changes in consumer behavior. Discover the latest tools and software to streamline your operations (along with special listener discounts), and hear firsthand accounts from successful Amazon sellers.
Join our community of ambitious entrepreneurs and embark on a journey to financial freedom and e-commerce mastery with "Selling on Amazon with Andy Isom."
Subscribe now and never miss an episode from the highest rated Amazon FBA podcast in the world!
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Episodes
#147 - When does launching on Shopify make more sense than Amazon?
May 25, 2022 10:00 - 25 minutes - 58 MBIn this episode, I talk about when it makes sense to launch on Shopify instead of Amazon. It's better to do it on Shopify when you're selling a product can be categorized as an impulse buy. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#146 - The Top 3 Reasons People Give Up on Their Amazon Business
May 23, 2022 10:00 - 32 minutes - 74.4 MBIn this episode, I talk about the top 3 reasons why people give up on their business. I talk about possible factors like analysis paralysis and indecision. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#145 - What’s a good ratio of organic to PPC sales?
May 18, 2022 10:00 - 15 minutes - 36.2 MBThere are so many opinions on what a good ratio of organic to PPC sales is. In this episode, I share my personal experience and talk about how the ratio depends on what stage you're in of your Amazon business. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#144 - What makes a product “brand dependent”?
May 16, 2022 10:00 - 25 minutes - 59.1 MBAre your customers buying your products for the features or for the logo? In this episode, I talk about what makes a product brand dependent. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#143 - Don’t sell an Alibaba product
May 11, 2022 10:00 - 16 minutes - 38.4 MBYou might think that it's easier to sell a product that already exists and that you can source from Alibaba. The problem with this is that customers immediately notice it. In this episode, I talk about why you should not sell an Alibaba product. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, res...
#142 - Different offers on Shopify and on Amazon
May 09, 2022 10:00 - 17 minutes - 40.4 MBYou need to give your customers a good reason to drive people to your Shopify and Amazon stores. In this episode, I talk about the importance of having different offers on Shopify and Amazon. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#141 - What type of content to post on social media
May 04, 2022 10:00 - 20 minutes - 47.2 MBIn this episode, I talk about what type of content to post on social media. When deciding your content and calendar, you have to think about the kind of posts your target market wants to see on social media. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#140 - Early on More Revenue, Later on More Profit
May 02, 2022 10:00 - 28 minutes - 65.3 MBIn this episode, I talk about your Amazon PPC strategy when you're first launching your product. During the early stages of your Amazon business, it's important to focus first on your revenue then profit later on. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#139 - Why TACOS is just as important as ACOS
April 27, 2022 10:00 - 32 minutes - 74.3 MBACOS is Advertising Cost of Sales, which is an important metric to understand because this tells you if your PPC campaigns are profitable. TACOS is Total Advertising Cost of Sales. In this episode, I talk more about TACOS and why it's just as important as ACOS. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently availab...
#138 - Actual vs Volumetric Weight when calculating shipping
April 25, 2022 10:00 - 17 minutes - 41 MBIn this episode, I talk about what volumetric weight is and how to get it. To calculate the volumetric weight of the package, you multiply lenght, width, and height in cm and divide it by 5000 or 6000. For domestic shipments, 6000 is more commonly used and 5000, if it is an international shipment. It's important to ask the shipper what they divide it by. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode ...
#137 - What’s the difference between FOB and EXW?
April 13, 2022 10:00 - 20 minutes - 46.8 MBAre you wondering which shipping option is the best for you? In this episode, I talk about the difference between FOB and EXW. FOB stands for Free On Board, a port to door shipment. EXW is Ex Works, a door to door shipment. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching ...
#136 - The Importance of an Abundance Mindset
April 11, 2022 10:00 - 21 minutes - 49.4 MBIf you don't have an abundance mindset, you are going to live in fear that market is too saturated, there's too many big sellers, and there's too much competition. If you let these limiting beliefs get the best of you, you are going to live in fear of failure, which gets in the way of success. In this episode, I talk about the importance of having an abundance mindset especially as an entrepreneur. ⬇️ Click to view my available resources! https://andyisom.com/ Some produc...
#135 - How an Amazon Business has changed my family's life
April 04, 2022 10:00 - 35 minutes - 80.3 MBIn this episode, I talk about how my Amazon business has changed my family's life. One of the most important questions when you're starting a business is "Why?" Why are you doing this? Why are you starting your own business? Why are you spending the time and money to do this? If you don't have a strong motivation, you might not be able to get through the hard times. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in th...
#134 - Using a 3PL vs Amazon's Multi-Channel Fulfillment
March 30, 2022 10:00 - 30 minutes - 70.8 MBIn this episode, I talk about the difference between 3PL and Amazon's Multi-Channel Fulfillment. This episode is for you if you're on Shopify or thinking about opening one. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#133 - Wholesale, Arbitrage, Private Label? Which Amazon business is right for you?
March 28, 2022 10:00 - 43 minutes - 99.9 MBBusiness models can provide great opportunity, it's just a matter of finding the right one for you, your budget, and your skillset. In this episode, I talk about which Amazon business is right about you. I discuss pros and cons of each model. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, a...
#132 - How to Use the Restock Inventory Report
March 23, 2022 10:00 - 27 minutes - 63.7 MBIn this episode, I talk about how to use the Restock Inventory Report, that you can find on Amazon Seller Centeral to reorder and resend inventory off to Amazon. This is the report you need to look at to calculate how much you need to reorder from your supplier. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available do...
#131 - What's the best way to do quality control?
March 21, 2022 10:00 - 23 minutes - 53.5 MBSurprises are not your best friend when it comes to running an e-commerce business. In this episode, I talk about Lesson 61 of my e-book Zero to $1 Million, which is about how to go about quality control. I highly recommend that you check the quality of your products, most especially if you’re a new seller. The products need to be up to your standards. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode ma...
#130 - How to calculate restock in the early stages
March 16, 2022 10:00 - 23 minutes - 54 MBThere is no clear-cut way to calculate restock in the beginning and the best way to do it is through trial and error. In this episode, I discuss Lesson 60 of my e-book Zero to $1 Million, which is about how you can do your calculation and schedule of restock in the early stages. When starting out, a lot of people can be very conservative when spending, especially when they’re bootstrapping the business. There are a lot of expenses to be taken into consideration and every spending must...
#129 - How can I use PPC to compete in crowded markets?
March 14, 2022 11:00 - 36 minutes - 84.5 MBHow do you compete in a market that's already been saturated? I'm a firm believer that you can succeed in any product category with the right strategy. In this episode, I talk about how you can maximize PPC when entering a crowded market. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources,...
#128 - Should you ship a prototype for suppliers to replicate?
March 09, 2022 11:00 - 18 minutes - 43.3 MBAre you on the prototyping stage of your product and a supplier can’t seem to meet your standards? In this episode, I share my experience with shipping a sample to suppliers. Mailing your sample to a supplier can save you a lot of time. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, ...
#127 - What is the real purpose of an insert card?
March 07, 2022 11:00 - 22 minutes - 50.5 MBAre your insert cards filled with blocks of text? Most customers might not bother reading massive amounts of text as attention spans now are so much shorter. In this episode, I discuss how to avoid information overload on your insert card. Get straight to the point. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently a...
#126 - Amazon reports you need to know about
March 02, 2022 11:00 - 20 minutes - 47.5 MBIn this episode, I discuss Lesson 64 from my e-book, Zero to $1 Million, which is about the Amazon reports you need to know about. On your Amazon dashboard, you can see a business report with overview and insights that can be very useful with your strategy planning. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently avai...
#125 - Listen to this before buying an Amazon Guru's course
February 28, 2022 11:00 - 22 minutes - 50.9 MBHave you ever considered buying a coaching program or course from an Amazon guru? I'm sure you get targeted by a lot of ads from people who offer coaching programs and you don't know which one to go with. You get presented with a ton of selling and marketing strategies for success. It gets overwhelming and you get analysis paralysis. But before making a decision, I urge you to listen to this episode first. ⬇️ Click to view my available resources! https://andyisom.com/ ...
#124 - How to Sell from Canada with Brock Hamilton
February 23, 2022 11:00 - 33 minutes - 75.7 MBIn this episode, I talk to a former coaching student, Brock Hamilton. He currently lives in Canada and sells his items on Amazon US. He shares his experience, from setting up his store to the challenges he has encountered so far. Brock shares that the two biggest challenges he faced when setting up his business–inventory and reviews. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offere...
#124 - Interview with Brock Hamilton
February 23, 2022 11:00 - 33 minutes - 75.7 MBIn this episode, I talk to a former coaching student, Brock Hamilton. He currently lives in Canada and sells his items on Amazon US. He shares his experience, from setting up his store to the challenges he has encountered so far. Brock shares that the two biggest challenges he faced when setting up his business–inventory and reviews. ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly Mastermind: https://www.andyisomcoac...
#123 - What if you can't find your product when you search for it on Amazon?
February 21, 2022 11:00 - 19 minutes - 43.7 MBCan't find your product when your search for it on Amazon? Make sure your product is live and complete with all the vital information. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#122 - How do you handle customer returns?
February 16, 2022 11:00 - 16 minutes - 38 MBCustomer returns can be frustrating. In this episode, I discuss Lesson 59 from my e-book, Zero to $1 Million. The important thing to keep in mind is in Amazon, the customer is always right and there’s not a whole lot you can do as a seller. What you can do instead is go through the reasons why people return your items and you can get an insight on how to improve your product moving forward. When we get a box of our returns and there are items in good condition, we use it for gi...
#121 - If you're selling a seasonal product should you still run PPC year round
February 14, 2022 11:00 - 18 minutes - 43.4 MBSeasonal products have strong selling cycles but can slow down during off peak periods so a question that comes up a lot is: Should you still run PPC year round for seasonal products? I don’t recommend turning it off completely but instead–drop your bids down on keywords. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently a...
#120 - What should you do if product shows up from your supplier and it's unsellable?
February 09, 2022 11:00 - 16 minutes - 38.5 MBIn this episode, I discuss a question asked by one of my coaching students: What should you do if the product that was shipped by your supplier is different from what you were expecting? When it comes to sourcing from overseas, the most important thing is to communicate with your supplier exactly what you want them to do. Don’t assume that they know how you want your finished product looks like. Best thing to do is to send them photos and videos of how you want your products to look l...
#119 - Do reviews really matter that much?
February 07, 2022 11:00 - 22 minutes - 52.5 MBIn this episode, I discuss the importance of product reviews and share some of my mistakes that you can avoid and the lessons I've learned. Everyone who starts an Amazon business stresses out over reviews, I've been there myself! While reviews are not the most important, it definitely helps your business grow especially when you're just starting out. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no lo...
#118 - How your brand and products evolve over time
February 02, 2022 11:00 - 19 minutes - 44.5 MBListening to your customers and staying true to your values as a brand are two important things to keep in mind when growing your business. In this episode, I answer the question from one of my coaching program students, Maggie, “How has your brand changed and evolved over time through advertising, customers, and social media?” Eventually, you’ll learn what works for your business. You’ll see which product gets more clicks, inquiries, and sales. Over time, the more you launch new produc...
#117 - Can other people sell your products on Amazon?
January 31, 2022 11:00 - 18 minutes - 43.2 MBCan other people resell my products? Short answer is yes. In this episode, I discuss Lesson 79 from my e-book, Zero to $1 Million, which is about the reselling of products. The reselling economy is bigger now than it’s ever been before and there is no law that states that reselling products is illegal. Unfortunately, there is no protection against resellers as anyone has the right to sell something they purchased, in this case, your product. However, a case can be made if a reseller is ...
#116 - How and when Amazon pays you
January 26, 2022 11:00 - 15 minutes - 34.3 MBWhen running a small business, cash flow management is essential. In this episode, I discuss Lesson 62 from my e-book, Zero to $1 Million, which is about how and when Amazon pays you. As a default, Amazon processes your sales payouts every two weeks. As a small business, you might encounter cash flow challenges because of this two-week wait. For example, you might not be able to pay your suppliers because you haven’t gotten your Amazon sales payout yet. To avoid this problem, you ca...
#115 - The grass is rarely greener on the other side
January 24, 2022 11:00 - 22 minutes - 50.6 MBIn today's online business world everyone gets caught up in the quick money. As soon as they start a business they are already doubting their decision and begin thinking they should've started something different. It's the idea that the "grass is greener on the other side of the fence" that keeps people from truly reaching their true potential with their business. In this episode, I'll share some personal thoughts on this and how to combat those feelings of doubt and concern. ⬇️ Cl...
#114 - Should you ship Air or Boat if you're sourcing in China?
January 19, 2022 11:00 - 17 minutes - 40.3 MBAir? Boat? What is the best option for my business? In this episode, I go over my thoughts on which is better and why! ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#113 - Amazon will destroy your life... If you let it.
January 17, 2022 11:00 - 25 minutes - 58.6 MBThere are ways you can set up your business with Amazon to destroy your life, like trying to compete with Amazon basics-type products! In this episode, I talk about the various ways that you can use strategy to help your Amazon business have a better likelihood of success! ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently a...
#112 - How to come up with good product ideas
January 12, 2022 13:45 - 37 minutes - 85.1 MBOne of the questions that students have at the beginning of my coaching program is "How do I come up with good product ideas?" So in this episode, I break down the steps that have worked for me in finding good product ideas! ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching progr...
#111 - What ACOS% should you be working towards?
January 10, 2022 11:00 - 29 minutes - 67.1 MBWhat is ACOS? How do you use it? What is the best strategy for your business? In this episode, I will explain to you what ACOS is, how to use it to your advantage, and explain how to strategize moving forward! ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#110 - How to Utilize Influencer Marketing to Grow Your Brand
January 06, 2022 02:12 - 35 minutes - 81.2 MBMarketing can be a huge mountain to climb when starting a new business, in this episode I explain how you can best utilize micro-influencers to help you build your brand in the online space! ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#109 - $1.5 Million in 2021! Our Amazon Year in Review
January 03, 2022 14:39 - 36 minutes - 83.7 MB2021 was good for our business and in this episode, I talk about the ups, the downs, and everything we learned in the process! ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#108 - Interview with Mina Elias "The Egyptian Prescription"
December 29, 2021 19:05 - 46 minutes - 106 MBIn this episode, I interview Mina Elias over at "The Egyptian Prescription" and you can hear his journey through online commerce! You can connect with Mina on these platforms! 👉🏼 Instagram: @egyptian_prescription_elias 👉🏼 Facebook: Mina Elias 👉🏼 LinkedIn: Mina Elias ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently...
#107 - GROWTH is King!
December 27, 2021 08:00 - 22 minutes - 52.3 MBOnline there is a community of people who preach "get rich quick!" but I don't believe in that. Time passes by quickly as it is, steady wins the race. In this episode, I talk about how growth is king and the benefits of taking your time building your business. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available down...
#106 - $180,000 in November. How much is profit?
December 22, 2021 12:48 - 22 minutes - 52.6 MBThis year has been great for our business and in this episode, I am going to break down how the month of November went for our business and how much of that is profit! ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#105 - 5 goals to set in your first year on Amazon
December 20, 2021 02:10 - 20 minutes - 46.3 MBA goal is something everyone sets at the beginning of the year, however, there are some goals that are extremely strategic to have during your first year on Amazon! In this episode, I will go over the top 5 goals I think you should have in your first year! ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available download...
#104 - My daily routine
December 15, 2021 11:00 - 20 minutes - 47.6 MBHaving a routine is a cornerstone to building any business. In this episode, I talk about my daily routine and what it's like to be a full-time entrepreneur, husband, and father. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#103 - What is a tech pack and do you need one?
December 13, 2021 05:50 - 12 minutes - 28.1 MBWhat is a tech pack? Is it something that you need for your business? In this episode, I give you the details in the when, where, and how of tech packs so that you can make the best decision for your business at the right time! ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching pr...
#102 - Amazon Brand Registry... When is the right time
December 08, 2021 23:18 - 26 minutes - 60.6 MBWhen it comes to brand registry there are a few key points and strategies to review! In this episode, I dive into a couple of strategies and markers that will let you know when the right time is! ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#101 - The 4 Life Stages of Your Amazon Business
December 06, 2021 13:32 - 23 minutes - 52.8 MBI think that your Amazon business is similar to the four life stages: infant, teenager, young adult, and elderly. In each phase, there are differences in how we run our business and how we take risks. In this episode, I am going to go through how our Amazon businesses compare and tips on each phase of life of our business! ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit...
#100 - I Can't Believe We Made It To 100 Episodes!
December 01, 2021 08:00 - 15 minutes - 36.6 MBWe have made it to Episode 100! Thank you for coming along for my journey and making this all worth it! ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
#100 - I Can't Believe We Made It To 100 Episodes!
December 01, 2021 08:00 - 15 minutes - 36.6 MBWe have made it to Episode 100! Thank you for coming along for my journey and making this all worth it! 🎉 GIVEAWAY! - https://gleam.io/aYuLJ/amz-with-andy-isom-giveaway ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly Mastermind: https://www.andyisomcoaching.com/weekly-mastermind 🚨 CODE: FIRSTMONTHFIFTY 💻 Save BIG on Jungle Scout: https://www.junglescout.com/aff/andyisom/ 📙 Grab My New Book "Zero to $...