#121 - If you're selling a seasonal product should you still run PPC year round
Selling on Amazon with Andy Isom
English - February 14, 2022 11:00 - 18 minutes - 43.4 MBEntrepreneurship Business Marketing amazon amazonfba ecommerce entrepreneurship onlinebusiness personalbusiness productbusiness selling Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #120 - What should you do if product shows up from your supplier and it's unsellable?
Next Episode: #122 - How do you handle customer returns?
Seasonal products have strong selling cycles but can slow down during off peak periods so a question that comes up a lot is: Should you still run PPC year round for seasonal products? I don’t recommend turning it off completely but instead–drop your bids down on keywords.
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