#187 - What’s the difference between Broad, Phrase, and Exact match keywords?

Selling on Amazon with Andy Isom

English - October 12, 2022 10:00 - 15 minutes - 36.6 MB
Entrepreneurship Business Marketing amazon amazonfba ecommerce entrepreneurship onlinebusiness personalbusiness productbusiness selling Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: #186 - Why you should separate branded and non-branded keyword campaigns

Next Episode: #188 - Patience, Passion, and Processes with 8-Figure Seller Larry Lubarsky

In this episode, I talk about the difference among Broad, Phrase, and Exact match keywords in Amazon PPC.

Phrase match is great for capturing a bigger and more relevant audience.

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