#183 - How many keywords should I target in my PPC campaigns?

Selling on Amazon with Andy Isom

English - September 28, 2022 10:00 - 17 minutes - 39.4 MB
Entrepreneurship Business Marketing amazon amazonfba ecommerce entrepreneurship onlinebusiness personalbusiness productbusiness selling Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: #182 - When starting a PPC campaign, do you bid high and slim down, or bid low and build up?

Next Episode: #184 - UPDATE! DON’T ask your family and friends to leave a review

I've spent over half a million dollars and worked on hundreds of campaigns. Over the years, I've gotten better at executing these PPC campaigns and I've learned which strategies work best.

In this episode, I talk about how many keywords to target in your PPC campaigns. In your broad keyword campaign, I recommend 1-3 keywords, for phrase match campaign, I recommend 3-5, and for exact match campaign, I recommend 5-10 keywords.

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