Simple Online Business
305 episodes - English - Latest episode: 4 days ago - ★★★★★ - 73 ratingsThe Simple Online Business podcast is for business owners who want to start and build profitable, sustainable online businesses. Host Samantha Siffring is a business coach and agency founder who is known for her simple and doable approach to business and marketing. She has helped hundreds of women start and grow profitable businesses in all industries and is the founder of Booked Out Business, the leading business coaching membership for online business owners and freelancers. Each week, she brings straightforward tips, strategies, and mindset shifts that will get you moving forward in your business, whether you're just starting out or established.
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Episodes
How to Work With Your Brain
July 08, 2024 10:00 - 29 minutes - 20.2 MBHave you heard about the little brain shortscuts we call cognitive biases? Ever notice how your brain fixates on the ONE negative comment you got, and not the mountain of positive feedback over the course of your life? Yep, this is what I’m talking about. There’s actually a good reason why we are like this and I’m giving you tips on how to use these types of mental shortcuts for good and not self destruction. On today’s episode of the Simple Online Business podcast I’m explaining how bias...
Summer of Both
July 01, 2024 10:00 - 1 hour - 48.1 MBThere’s no getting around it – summer is extra hard for business owners who are moms. Are you going into summer break expecting yourself to show up for your kids like you’re a stay at home mom…. and produce in your business like you’re working it full time? You don’t have to be a psychic to know that this isn’t going to work - and yet mom business owners are trying it every summer like something’s going to be different. I’ve been coaching on it so much this summer in particular - and even...
Mental Boundaries
June 24, 2024 10:00 - 33 minutes - 23.1 MBDo you…. Find yourself on your computer scrolling, “pretend working” sometimes? Often think or stress about your business when you’re with family or friends or other times you’re technically supposed to be unplugged? Work during vacations? The answer is yes. Because it’s yes for all of us sometimes. It’s not wrong, and you’re not a bad person or business owner if you do these things. And also? These kinds of things are THE top contributors to burnout. It’s not about doing too much ...
Business Unfiltered with Laura Amigone
June 17, 2024 10:00 - 47 minutes - 32.6 MBMy client Laura started her business coaching college students in 2020 - and we’ve worked together almost the whole time! On today’s episode of the Simple Online Business Podcast I have an unfiltered chat with Laura to show you about what it’s really like to grow a business. We talk about networking vs social media for marketing, balancing business and being a mom, tailoring your strategy to your business and goals and why having your own business if the best job out there. We covered a ...
Book Review: Day Trading Attention
June 10, 2024 10:00 - 39 minutes - 27.2 MBDay Trading Attention by Gary Vaynerchuk just came out, and I received so many requests to do a review of it for all of you and share the highlights. On today’s episode of the Simple Online Business podcast, I talk through my top takeaways and lessons from the book to help you be more successful with your social media and marketing. You’re going to enjoy this one a lot. YOU'LL LEARN: The importance of social media for business owners How to connect with your audience through content ...
Hustle vs Ease in 2024
June 03, 2024 10:00 - 30 minutes - 20.7 MBLast week while coaching, I had a lightning bolt of inspiration hit me - I coached several clients in Booked Out Business, and in the middle of one was like… I need to make a podcast about this! And they were like YES. So right after the call, I jotted down a few notes and hopped on the mic to record this episode for you… wrecking my podcast schedule a little bit but it is WORTH IT. On this week’s episode of the Simple Online Business podcast, I walk you through 3 coaching questions that...
The Power of Showing Up with Brenna
May 27, 2024 10:00 - 44 minutes - 30.4 MBA few weeks ago, I was having a meeting with Brenna, my COO and sister. We are in the process of moving platforms (from Ontraport to Kajabi), so she was cleaning up the Booked Out Business portal and looking through stats. And then she said…. The clients who log into the portal regularly are the clients who get the best results. Maybe that seems like a “duh” moment - but to have such a clear piece of evidence of it still surprised me. Just the act of showing up regularly to stay engaged...
Investing in Your Business
May 20, 2024 10:00 - 22 minutes - 15.7 MBThere are two extremes when it comes to thinking about investing in your business: The folks who are like “just say no!” and think everything labeled as a business investment is a scam. And… The folks who think the more you invest, the more you make, automatically - and that the transformation is in the transaction, regardless of what happens next. Obviously, we can both see that these are wrong and too extreme. The reality is in the middle - as usual. On today’s episode of the Sim...
Strategic Simplicity
May 13, 2024 10:00 - 20 minutes - 14.4 MBI can guarantee you one thing: you don’t have time for your business to be complicated. Recently I was coaching a few clients who were feeling stressed about the amount of things they want to do to grow their businesses - and having limited time to do those things. The reason is that it’s incredibly easy to hear what’s working for other people, what successful people have done, etc, and think “oh I need to do that too.” The thing is… that thing might not work for you. · It might ma...
Free Vs. Paid Content
May 06, 2024 10:00 - 19 minutes - 13.5 MBHave you ever wondered: Should this content be free? Or only for clients? How much do I give away for free? Where do I draw the line between what’s free and what isn’t? Many of my clients ask these questions, and honestly, I struggled with this earlier in my business too. While it is one of those things you learn through experience and eventually find where your personal line is - I want to share my lessons and secrets with you and help you save time not learning things the hard way. ...
$10K Months as a Virtual Assistant With Shannon South
April 29, 2024 10:00 - 46 minutes - 32.4 MBThese are two major myths that are often talked about in the entrepreneurial world: Marketing = social media You have to be on social media to get clients. Listen… I’m a huge proponent of social media. For all the flaws, it gives us access to SO MANY connections with new people, for free. Yep, it takes work. But it’s also such an advantage for beginning business owners. And while I’m usually giving you tips on how to connect with people on social media - today I want to introduce you t...
The Coaching That Ended A Client Drought
April 22, 2024 10:00 - 56 minutes - 38.7 MBLast fall, I had a coaching conversation with my client, Brittany. She had been trying to consistently sign coaching clients for a couple years, but it just wasn’t working. She had an offer, a website, decent social media engagement… and yet it just wasn’t turning into paying clients. Almost immediately on our conversation, I realized the issue. I told her what I saw, and what to do differently. She implemented this advice and started signing lots of clients right away. She’s been consis...
Going Slow
April 15, 2024 10:00 - 18 minutes - 12.9 MBHave you ever felt like your business was moving too slow? You feel like you are doing all the right things, but it’s not getting the results you want fast enough. So many business owners are tempted to quit or pivot when this happens… losing the momentum they were building, and restarting the clock between where they are now and the results they want to achieve. Don’t be one of them. On today’s episode of the Simple Online Business podcast, I’m talking about why things feel slow and h...
Diagnosing Business Problems
April 08, 2024 10:00 - 16 minutes - 11.5 MBWhether your business works or not depends on 3 things: your marketing your ability to sell you It's why I have said this for years: every problem in your business is either a marketing problem, a sales problem, or a CEO problem. On today’s episode of the Simple Online Business podcast, I am going to dive deeper into how to diagnose problems in your business to make sure you are solving the right problems. If you don’t diagnose your problem correctly, you’ll be solving the wrong problem...
Playing to Your Strengths
April 01, 2024 10:00 - 20 minutes - 14.4 MBHas business ever felt really heavy, confusing, and unclear for you? If the answer is yes, you are NOT alone. When business feels really hard, you start to lose confidence, motivation and makes it so much harder to show up… which of course makes it harder to get the results you want. On today’s episode of the Simple Online Business podcast, I’m talking about one strategy to make business easier - playing to your strengths. We all have things we are naturally good at, or become good at t...
Getting Over the Selling “Ick Factor”
March 25, 2024 10:00 - 31 minutes - 21.5 MBDoes selling give you the ick? So many business owners struggle with the idea of having to sell - and even if they think they are ok with sales, there’s sometimes still an underlying vibe of “the ick” that makes it hard for them to make offers. Let's face it, selling can bring on a lot of negative emotions. Many of us feel gross, icky, or unnatural when we think about having to sell something. But… as business owners selling is an essential part of our business. We have to have a good rel...
Everyone Else Has it All Figured Out
March 18, 2024 10:00 - 21 minutes - 14.6 MB“Everyone else has it all figured out.” I know this can feel really real sometimes, but I’m here in your inbox today to say this is 100% untrue. False. Myth. This is a very common misconception in entrepreneurship. This thought can alter your perception, affecting everything from your self-image to your business goals and the challenges you face. On today’s episode of the Simple Online Business podcast I’m talking about why this negative thought is actually a bit more diabolical than you ...
How to Feel More Confident
March 11, 2024 10:00 - 19 minutes - 13.5 MBMany of us struggle with confidence, which, by the way, is very normal and is very much part of having a business and being an entrepreneur. On today’s episode of the Simple Online Business podcast I’m talking about confidence as a mental discipline, how to manage these types of feelings and building on existing confidence. YOU’LL LEARN: Why it’s important to reflect on your wins and impact, no matter how big or small How to build and maintain confidence and what to avoid when feeling fr...
The Multi Six Figure Pivot
March 04, 2024 11:00 - 44 minutes - 30.3 MBRecently someone asked how much I made in my first 3 years of business. Here’s the answer: 2017: $40 (not a typo) 2018: $42k 2019: $210k And if you know my story, you know I made almost $800k in 2020, year 4. On today’s episode of the Simple Online Business podcast, I’m sharing the two major things I did in 2019 to grow, and the one thing I did in 2017 and 2018 that set me up for explosive growth in 2019 and 2020. YOU’LL LEARN: The significance of playing big and growing belief and conf...
Job Mentality
February 26, 2024 11:00 - 25 minutes - 17.2 MBHow would you approach your business if it was your job? What would be different? Every single business owner needs to ask themselves these two questions - because when we are making our own schedules and deciding our own workloads it’s really easy to NOT take things as seriously as we would if it was a job. It’s tempting to want to wait until the business is bigger or feels more serious to take it more seriously - but this is actually backwards. We have to take our business seriously ...
Fail Fast
February 19, 2024 11:00 - 21 minutes - 14.5 MBDo you hate failing? Who doesn’t, right? It’s disappointing and frustrating when things don’t work the way we wanted them too - plus, we all spent over a decade being programmed to believe that failure is really, really bad. I want to challenge you to shift your mindset towards failure. Instead of seeing it as a setback, view it as a necessary step forward. Being willing to fail, taking action quickly, and learning from both successes and failures are essential to achieving your business ...
Let's Talk Niche
February 12, 2024 11:00 - 24 minutes - 17.1 MBDid you know people have undeniable business growth when they niche down? People also have undeniable business growth without a niche. Guess what, just like with nearly every other topic - there is nuance to the niche discussion. We've all heard the success stories - coaches who find their niche and suddenly their business is successful. It's an attractive proposition, isn't it? The idea that by narrowing your focus, you can become the go-to expert in a specific area and that this leads to...
6 Reasons They’re Not Buying
February 05, 2024 11:00 - 23 minutes - 16.1 MBHave you ever asked yourself why clients aren’t buying from you? You’re not alone. Every business owner has had this experience of not getting as many yeses as they want - or even a full on dry spell without a yes. It’s frustrating and can make you question everything and start looking for a job as a librarian. But here’s the deal: this phase you’re in isn’t permanent - and you have more power in this than you think. On today’s episode of the Simple Online Business podcast, I’m walking ...
Selling Coaching
January 29, 2024 11:00 - 17 minutes - 11.9 MBWant to sell more coaching? You’ve got to lead yourself: your thoughts and your feelings. Selling coaching is 99% mental work. You need to understand the emotional drivers behind buying decisions and leading yourself to inspire and attract clients. There's so much power in the visual of leading your thoughts and feelings, and that self-leadership is what's going to be irresistible to clients. Today on the Simple Online Business podcast, I’m talking specifically to coaches about how to s...
Success/Fail Binary
January 22, 2024 11:00 - 18 minutes - 12.6 MBHave you ever posted a piece of content and if it doesn't immediately bring in a new client or go viral, you label it a failure? In the entrepreneurial world, it's easy to get caught up in the success-fail binary. This is the idea that every action you take is either a resounding success or a complete failure. I see this happen all the time, especially when it comes to social media marketing. This kind of thinking is not only demoralizing but can also lead to a dangerous cycle of discourag...
Coaching Industry
January 15, 2024 11:00 - 1 hour - 52.5 MBLast month, I hosted an event specifically for coaches to talk through the challenges and changes in the industry, the outlook for 2024, and how to grow your coaching business in 2024. One of the core messages from the event was the undeniable shift towards relational marketing. In the digital age, it's no longer just about broadcasting your message—it's about creating meaningful connections. As coaches, we must lean into building authentic relationships with our audience. The response wa...
How To Achieve Big Goals
January 08, 2024 13:00 - 30 minutes - 20.8 MBI recently flipped through some old journals from prior times in my business - the one that really caught my attention was a month where I was going after a BIG goal that honestly felt impossible. It was fascinating to look back knowing that I had achieved the goal that month despite having zero belief that I would at the start. Sometimes, our biggest goals can seem delusional. But here's the thing: you need to believe in the possibility of achieving them before anyone else will. Today ...
EP 262: 9 lessons I learned in 2023
January 01, 2024 11:00 - 45 minutes - 31 MBToday, I want to take you through my journey in 2023. I’m going to share with you the lessons I've learned, the changes I've made, and the insights I've gained. 2023 was a year of transformation for me. And while reflecting on the past year, I realized the importance of embracing change and simplifying my business during challenging times. In this episode of the podcast, come take a walk down the 2023 memory lane with me. You’ll hear the things that changed me as a business owner, in mo...
EP 261: Why celebration is essential
December 25, 2023 11:00 - 23 minutes - 16.1 MBSometimes I don’t think cheerleaders get the credit they deserve… Hear me out on this one. Have you ever thought about the role of a cheerleader at a game? The whole point of the cheerleader is to get the crowd going, right? When they get the crowd cheering and celebrating, the team gets excited. And when they’re excited, it fuels them to perform better. So if cheerleaders are SUCH an important part to the momentum to a game, why do WE as business owners struggle so much with celebration...
EP 260: For the coaches
December 18, 2023 11:00 - 22 minutes - 15.6 MBThis episode is for the coaches… I know not every coach has had a tough year, but I've spoken to many who feel like they've been under the microscope more than ever. Between the economic doom and gloom that seems to be the talk of the town.. And just the “normal” anxiety, imposter syndrome, and stress that accompanies being a coach in 2023… Let’s just say some of us are struggling to thrive through the tough times in our business. However, there are a few crucial tips and tricks that e...
EP 259: 5 ways to feel better
December 11, 2023 11:00 - 23 minutes - 16.2 MBCan we all agree that being a business owner is such an emotional rollercoaster? Owning a business comes with both highs and lows, twists and turns… And sometimes it’s the lows, twists and turns that really put your stomach and anxiety into excruciating knots. But your business does NOT have to make you feel this way when you’re going through the “normal motions” as a business owner. It is completely normal to feel vulnerability, frustration, and anxiety as a business owner. However, ...
EP 258: Are you afraid to set goals?
December 04, 2023 11:00 - 31 minutes - 21.5 MBWhen you think of goal setting, what are some thoughts that immediately come to mind? For some, it’s: overwhelm, stress, anxiety, and fear. And because of these feelings, some business owners will just run their businesses without setting goals. If you’re this kind of business owner, then are you really working towards goals? Or, are you simply just doing things for your business to check them off of a list? I think it’s time for us to rewrite the narrative when it comes to goal setti...
EP 257: How to avoid overwhelm
November 27, 2023 10:00 - 19 minutes - 13.4 MBOverwhelm is a bad feeling, and I think we can all agree with that. It doesn't feel good in any aspect of our lives, and for a lot of people, it's really a shutdown emotion when it comes to running a business. Many of us will just say, “I won’t get to a place of overwhelm. I won’t let that happen in my business.” But let’s be honest… Saying that you want to avoid being overwhelmed in your business is easier said than done. But there are steps you can take to either avoid it, or manage...
EP 256: Business plans
November 20, 2023 11:00 - 25 minutes - 17.2 MBHave you ever heard the saying, “failing to plan, is planning to fail?” Most business owners know how important having a business plan is for the success of their business… But the idea of actually executing it can be overwhelming, to say the least! Here’s my hot take on most of the “typical” business plans you’ll find on Google… Most of the things they say you need, you don’t. In this week’s episode, we are going to focus on the importance of an effective business plan, what things y...
EP 255: Shouting into the abyss
November 13, 2023 11:00 - 22 minutes - 15.4 MBAfter taking a little break… I’m podcasting again, and I am SO excited for this new makeover and rebrand…and I hope you are, too! Welcome to the Simple Online Business podcast. I’ll be coming to you every Monday with 20ish minutes of the business tips and inspiration you need to fuel up for your work week. This week’s episode is about shouting in the abyss… an experience I’ve heard from a lot of you who feel like your marketing is going out to no one. It’s going to be fun, vulnerable,...
Bonus: Last Call
January 09, 2023 11:00 - 2 minutes - 1.88 MBLAST CALL FOR ALL! This bonus episode is your official reminder that I am retiring this podcast and I am launching a brand new podcast. That's right. My podcast home is moving and this is your reminder that there will be no more Online Business Building Mamas episodes available. Instead, today is the day that the first few episodes are dropping for my brand new podcast, Booked Out Without Burnout, so come over. Listen to Booked Out Without Burnout HERE So come on over, subscribe to the ...
EP 254: The Last Episode (for now)
January 04, 2023 11:00 - 25 minutes - 17.3 MBWelcome to the end of what was the beginning of my podcast experience as a business mentor. If you’ve caught an episode or two of our most recent episodes, I’ve talked about how I am retiring this podcast and launching a brand new podcast from scratch in January 2023. So, I wanted to have an official kind of retrospective episode. An episode reflecting and talking about all of the changes and nuances that come with creating a new podcast, and sharing some of my thought process around it....
EP 254: The Last Episode
January 04, 2023 11:00 - 25 minutes - 17.3 MBWelcome to the end of what was the beginning of my podcast experience as a business mentor. If you’ve caught an episode or two of our most recent episodes, I’ve talked about how I am retiring this podcast and launching a brand new podcast from scratch in January 2023. So, I wanted to have an official kind of retrospective episode. An episode reflecting and talking about all of the changes and nuances that come with creating a new podcast, and sharing some of my thought process around it....
EP 253: Lessons Learned In 2022
December 28, 2022 11:00 - 1 hour - 52.5 MBTo round out the year, and the end of this podcast, I wanted to bring back a crowd favorite as special guest, Brenna, to the show to talk about lessons learned in 2022. I was telling Brenna, before we started recording, that we know our lessons, we learned them. Theoretically, some people might think you don’t need to plan for a podcast where you’re sharing and talking about lessons and experiences you’ve lived in your business, and how you grew from them. However, when we were reflecting,...
EP 252: Ask Samantha
December 21, 2022 11:00 - 32 minutes - 22.3 MBI thought it might be a fun end of year surprise to do a podcast that was semi-unstructured, unscripted, but still, organized in a very specific way. I wanted to have an Ask Samantha episode where I would hop on here and take questions that I've received from all of you who listen. However, I have not prepared any answers for them. Although I may not have answers prepared, I've looked through all of the questions. Kind of thought a little bit about what I wanted to say, but I don't have an...
EP 251: A Year of Transformation
December 14, 2022 11:00 - 58 minutes - 40 MBThis week’s podcast episode is one of my favorite kinds of episodes. Mainly because you, the listeners, get to hear from actual students of Mama to CEO. You get to hear their stories, the ups and downs of their journey thus far. But most importantly, their wins and celebrations from being a part of this program. Mama to CEO has had SO many amazing women go through the program, so my team and I really took the time to find four women that not only had relatable stories and journeys to share,...
Episode 250: Design 2023
December 07, 2022 11:00 - 17 minutes - 11.9 MBThe end of the year means the end of SO many things for so many people, but it also means the start of so many things as well! Which can be both exciting and scary, I know, believe me.. (PS, make sure you listen to this episode, I have some EXCITING news!) But we are finally up to the year where I get to do one of my favorite things in my business, and that is Design for the new year. I do Design every year in December, this is actually going to be the sixth one, and it is just so fun...
EP 249: The How
November 30, 2022 11:00 - 15 minutes - 10.9 MBToday we are talking about a very interesting topic to every business owner. If you are somebody who is growing a business, the number one thing on your mind when you're looking at a “big goal”, or really, any goal, is, how am I going to do that? This used to be a really big topic on my mind as well too, when I was in the first few months, and years of my business. Until I learned how to figure out the how. Now, I don't really have the same frenzied energy about wanting to know how. I kn...
EP 248: Why You Need A Business Plan
November 23, 2022 11:00 - 18 minutes - 12.7 MBThis is something that I don't think I have ever really done a podcast episode about. Today, we are talking about business plans. Honestly, years ago, I used to feel people might feel a little negative about the idea of business plans. I think that the idea of a business plan has been there all along in the things that I teach, but I want to lean in even more to this topic this week. So first of all, business plans are something many businesses do. This is a very normal thing, especial...
EP 247: Thoughts on Recessions as a Business Owner
November 16, 2022 11:00 - 26 minutes - 18.5 MBI've been thinking a lot about how to support you on this topic. I know that it's brought up anxiety, uncertainty or just overall heaviness. So this week’s topic is all about recession and economy talk, and what it means, if it means anything for your business. I personally feel that outside in the world there is just so much doom and gloom, stress, and anxiety. So you may not really have anybody in your life who is giving you different perspectives, different thoughts, and ways to think ab...
Ep 246: Borrowing Belief
November 09, 2022 11:00 - 20 minutes - 14.3 MBCreating a business from the ground up is truly such a crazy thing, isn’t it? When we're growing a business, we have to have belief in things before we actually create them. There are SO many things that we are already programmed to do, without having to believe we can do them. Taking a shower, getting out of bed, etc. These are all things that we automatically do, almost like it is second nature. So HOW do we get there in our businesses? How do we make tasks, or things we do/accomplish i...
Ep 245: Enjoying Your Business
November 02, 2022 10:00 - 30 minutes - 21.3 MBToday we are talking about something that I think is the most important thing when it comes to your business… Actually learning how to enjoy your business. Seems pretty crazy, right? How could you NOT enjoy something that YOU chose to create? Most people start their business because they weren't feeling fulfilled with the way they were living their lives. They weren't feeling like they were making the contribution they wanted to make. Another reason people decided to start their business...
Ep 244: Profitable Offers
October 26, 2022 10:00 - 32 minutes - 22.2 MBObviously, when any of us are creating an offer in our business, we want it to be profitable. We want to make money with it, we want it to work, and this episode is all about how to create an offer that is going to bring in a profit. So here is the thing that I want all of you to think about, as you think about your offers. There's two roads in front of you, and you’ve probably never thought about your offers in this way until now. Approach number one - what SO many people do. They choos...
Ep 243: Paid Ads 101
October 19, 2022 10:00 - 24 minutes - 16.9 MBAds have come a long way since the traditional face plastered on the side of a bus, or the billboard towering over the highway. But are ads REALLY that important to the success of your business? The short answer is yes, but there are SO many avenues that need to be considered when you’re starting to think about running ads for your business. For one, most people assume that the ONLY place to run ads is on Facebook, or Instagram, when these two platforms are only the tip of the iceberg ...
Ep 242: When To Hire A Virtual Assistant
October 12, 2022 10:00 - 21 minutes - 14.7 MBThis is a question that SO many Mamas have reached out to me about throughout the years. I think that there are so many places, people, and positions that business owners can hire support in, that it almost becomes overwhelming of where to actually start looking. Speaking from experience, the first hire you will probably make in your business is a virtual assistant. However, there are so many different areas of support in the virtual world space, that I think it’s important to quickly touch...