Simple Online Business
305 episodes - English - Latest episode: 4 days ago - ★★★★★ - 73 ratingsThe Simple Online Business podcast is for business owners who want to start and build profitable, sustainable online businesses. Host Samantha Siffring is a business coach and agency founder who is known for her simple and doable approach to business and marketing. She has helped hundreds of women start and grow profitable businesses in all industries and is the founder of Booked Out Business, the leading business coaching membership for online business owners and freelancers. Each week, she brings straightforward tips, strategies, and mindset shifts that will get you moving forward in your business, whether you're just starting out or established.
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Episodes
Ep. 149 Goal Commitment
January 06, 2021 05:00 - 22 minutes - 15.3 MBThe beginning of a new year typically inspires a lot of excitement and hope for the future. It’s known as a time for resolutions, vision boards, business planning, and fresh starts. But if you didn’t hit your goals for 2020, it can also be a time of disappointment. You might be feeling so discouraged, you’re hesitant to set any goals for 2021. You may even be making past attempts at hitting your goal mean that hitting a certain goal or milestone just isn’t possible for you. Ever. On t...
Ep. 148 Big Offer Energy
December 30, 2020 05:00 - 22 minutes - 15.8 MBHappy New Year, Mamas! As we approach this next year, I’ve been doing a lot of planning and research to kickstart my ambitious goal for 2021: to help 100 women make $5k months by June 30th. I’ve been studying my most successful clients to see what it is that takes these women to the next level, and one major attribute stands out: confidence. My fastest growing, highest earning clients have confidence in both themselves and their offers. They truly believe they can deliver highly valuable...
Ep. 147 Warm Up Your Online Audience
December 23, 2020 05:00 - 19 minutes - 13.4 MBWhen I first started my business, I looked to uber successful personal development gurus for guidance on online marketing strategy. If it’s working SO well for them, it’ll work for me, right? Wrong. Trying to replicate the success of multi-million dollar businesses does not work when your main audience consists of a few clients, your mom, your besties, and some social media “friends” you haven’t spoken to in a decade (your old English professor is probably not your ideal client). It to...
Ep. 146 $5k as a Virtual Assistant with Kristiina Craven
December 16, 2020 05:00 - 53 minutes - 36.7 MBOn today’s episode of the podcast, we’re talking about another buzzword in online business: “VA”, or virtual assistant. What is a virtual assistant? Believe it or not, it does NOT entail ordering lattes via Postmates for some overworked executive. It’s actually a booming entrepreneurial industry - VAs are skilled business owners who can hit the ground running with minimal investment and easily build up their earnings to consistent $5k (or more!) months. The virtual assistant business is ...
Ep. 145 Building a Life-Changing Business with Alyssa Hall
December 09, 2020 05:00 - 59 minutes - 41.1 MBOn today’s episode of the Online Business Building Mamas podcast, I’m interviewing anti-racist leadership coach Alyssa Hall about her experience building a business that completely transformed her life and the lives of her clients. Alyssa was living in the projects in NYC, and had made a total of $1500 in her coaching business (in two years) before she started working with me. Oh and did I mention this was March 2020 - that’s right… the height of the pandemic, at the epicenter of the pande...
Ep. 144 Investing in Your Business
December 02, 2020 05:00 - 17 minutes - 12.3 MBWhen I started my business, I was an under-investor. I believed I could be frugal and avoid what I considered to be unnecessary expenses. Why would I want to risk my hard-earned money without the guarantee of earning it all back? A few years later, I had a major mindset shift that completely changed the way I viewed investing in my business. Since that time, I’ve made back all of the money I’ve invested (over $100k in 2020 alone!) multiple times over and learned A LOT about investing a...
Ep. 143 What's Possible in a Year
November 25, 2020 05:00 - 31 minutes - 21.4 MBHappy Thanksgiving week, Mamas! I recently asked the members of my group coaching program, Mama to CEO, to compare where they are now in their businesses to where they were a year ago, and share their reflections in our Facebook group. The feedback was so incredible, it brought tears to my eyes, especially given how challenging the year 2020 has been. On today’s episode of the Online Business Building Mamas podcast, I’ve decided to share some of those stories with all of you. I hope you ...
Ep. 142 Stop Feeling Stuck in Your Business
November 18, 2020 00:42 - 16 minutes - 11.3 MBAs a business coach, I frequently hear from my clients that they feel “stuck” in their business. This feeling typically results in little, if any, positive momentum in your business, which in turn means - you guessed it - you’re not hitting your client or revenue goals. On this episode of the Online Business Building Mamas podcast, I’ll teach you why you’re feeling “stuck”, why you’re probably more clear than you think you are, and how to take massive action to reach your dream clients. ...
Ep. 141 Comparison
November 11, 2020 05:00 - 14 minutes - 10 MBHave you ever scrolled social media, seen someone else succeeding, and felt worse about yourself? Yes. The answer is yes. Comparison is something that we all fall into - and unfortunately, it stops many people from showing up and hitting their own goals. On today’s podcast episode, I’m revealing all the hidden truths about comparison: why we do it, how it hurts us, and how to stop doing it so you can focus on your own business and goals. If “compare and despair” is a cycle you...
Ep. 140 How to be Compelling
November 04, 2020 05:00 - 17 minutes - 12.2 MBHow many times have you heard the word "compelling" in the world of marketing? And does the thought of having to be compelling send you into a self-doubt spiral? If so, you're not alone. This is one of the topics that comes up the most in my coaching sessions, and I've noticed a pattern in online entrepreneurs using this word against themselves. It's easy to believe you don't have that magical, magnetic energy when you're hearing "no's" in your business. But here's the thing - that self-...
Ep. 139 Everything About My Mastermind Launch
October 28, 2020 04:00 - 26 minutes - 18.2 MBThis month, I launched a brand new Mastermind with an ambitious goal… to achieve my first ever multiple six figure launch without any exhaustion or hustle. On this episode, I share all the behind the scenes details of the launch: my planning strategies, goals, struggles, how the launch went during, what surprised me, my results, and what this means for your future launches. Text us and let us know what you thought of the episode Let’s Connect! See how to work with me HERE
Ep. 138 Client Boundaries
October 21, 2020 04:00 - 19 minutes - 13.5 MBDo you think it's your job to make your clients happy? This episode is for you. The reality is that trying to control other people’s emotions is an impossible task that will always drain your energy and leave you exhausted. In your business, this is NOT scalable or sustainable. This week, I’m sharing why client boundaries are necessary in your business, why they are one of the 4 pillars of scaling your business, and how to implement them while still feeling good about how you serve your cl...
Why Focusing on Strategy Can Sabotage Your Business
October 14, 2020 04:00 - 12 minutes - 8.92 MBAs a business coach, my new clients find it surprising when I tell them that focusing on mastering strategy can actually sabotage their business and make things less clear to them. The truth is that strategy is not the most important thing in your business. You can do a lot of the strategy stuff wrong - and still make a lot of money and hit your goals. In this episode of the podcast, I’m sharing what the most important thing actually is to help you hit your goals in business. Text us an...
Ep. 136 How To Have Your Biggest Month Ever
October 07, 2020 13:45 - 1 hour - 41.8 MBOn this episode of the podcast, I’m interviewing a group of my clients who recently hit their biggest month ever in revenue in their businesses. In my coaching, I have a motto – there are NO small wins. We celebrate ALL wins. In the interview, you’ll be hearing from clients whose biggest months to date range from $1,500 to $15,000 – and they’ll be sharing it all: how they did it, what was the most important thing, what they were making before, what surprised them about hitting their bi...
Ep. 134 The Case For Simplicity
September 30, 2020 04:00 - 13 minutes - 9.34 MBDo less. Make more. The reason more people don’t do better in business is that they make it more complicated than it needs to be. On this episode of the podcast, I am going to help you simplify your business, stripping away everything that is unnecessary, and leaving you with the things that matter most to get the results you want. I’m sharing the 3 questions to ask yourself to help you identify why you aren’t hitting your financial goals, and giving you a framework for deciding what...
Ep. 135 $15k In A Month With Christi Cooper
September 30, 2020 04:00 - 37 minutes - 25.8 MBChristi is a graphic designer, mom of two young children, and had her highest months ever in business... during a pandemic. Listen in as we talk about what it really takes to hit a $15k month, how to overcome limiting beliefs about earning money, and what it looks like to build a six figure business with kids at home full time. Text us and let us know what you thought of the episode Let’s Connect! See how to work with me HERE
Ep.132 How To Hit Big Goals
September 23, 2020 04:00 - 42 minutes - 29.1 MBEver wondered how to hit goals like $5K or $10K months in your business? This week on the podcast, I’m interviewing 5 clients who recently hit those milestones – how they did it, what shifted, and their advice for you. We talk about why hitting your goals isn’t just a matter of time, how they handled the pandemic and having their kids home, and what they do about negative thoughts. If you want to hit big goals in your business, don’t miss this special episode! Text us and let us kno...
Ep. 133 The One Thought That Will Transform Your Selling
September 23, 2020 04:00 - 11 minutes - 8.24 MBOne of the biggest struggles my clients have to overcome to build the businesses they really want to have is learning how to sell. A lot of us are raised with stories about how selling is slimy, manipulative, and gross – but selling is a required part of building a business, and loving selling makes it so much easier. Today on the podcast, I’m introducing one thought that will help you love selling, and transform the experience for yourself, and your potential clients. Text us and let us ...
Ep. 131 Profitable thinking
September 16, 2020 04:00 - 12 minutes - 8.33 MBThere’s you, and there’s money, and there’s what is in between. Most people think the things in between are actions they need to take, and they think they just need someone to tell them how. The truth is that the Internet is full of hows. There is literally no business advice, strategy, or tool, that isn’t available for free on some blog, podcast, or webinar. There isn’t a secret strategy you haven’t heard of yet that will suddenly make it all happen for you. The problem isn’t a lack of ...
Ep. 130 Result Confusion
September 09, 2020 04:00 - 12 minutes - 8.62 MBMyth: If you aren’t making money right now, your business isn’t working. Truth: Regardless of how much money you’re making, your business is working, right now. Most people quit too soon because they don’t realize this truth. They approach their business thinking it isn’t working, without giving their actions enough time to pay off yet. On today’s episode of the podcast, I am talking about Result Confusion: the misconception people have that the results they’re getting now are the resu...
Ep. 129 Why I Closed My FB Group
September 02, 2020 04:00 - 18 minutes - 12.8 MBThis week, I closed the Facebook group I’ve been growing for two and a half years. It had just under 11K people in it and the majority of my clients in the past 3 years of my business have come from the group. And I closed it. On this episode, I’m sharing why I decided to close the group and the six lessons I’ve learned about growing an audience – no matter which platform you choose.
Ep. 28: Powerful Decision Making
August 26, 2020 04:00 - 13 minutes - 9.03 MBMaking powerful decisions is the #1 skill you need to get what you want in business and life. And yet…most of us were NOT taught how to make decisions, or even how important decision making is. The best we’re taught is a pro/con list, which often doesn’t lend that much clarity to our decisions and has us more torn and confused. And the default mode of our brain is to avoid decisions for as long as possible This week, I’m sharing exactly what you need to know about powerful decisions, in...
Ep. 127 Freelancer vs CEO
August 19, 2020 04:00 - 16 minutes - 11.4 MBMany online entrepreneurs start off their businesses as freelancers, doing projects for others. What you may not realize if you’re one of them – is how the freelancer mentality is actually stopping you from creating the financial results and time freedom that was the whole reason you started the business to begin with! I work with all my clients to develop a CEO mentality. YOU are the boss. YOU make the rules. YOU design it all. These shifts create more time in your schedule, more consist...
Ep. 126 What The Funnel
August 12, 2020 04:00 - 17 minutes - 12.2 MBIf you’ve been in the online business world for very long, you have probably heard about funnels. Whether you know what they are, think you have one, or not — this episode is for you. I work on funnel development with every one of my clients: from those just starting a business to those scaling to multiple six figures, as well as every single type of business from web developers, copywriters, coaches, VAs, and everything in between. This week, I’m sharing my philosophy on funnels, why ...
Ep. 125 Business and Your Relationship with Dr. Chavonne Perotte
August 05, 2020 04:00 - 58 minutes - 40.4 MBThis week’s episode is a conversation with my friend, Dr. Chavonne Perotte. Chavonne is a life and marriage coach, and together, we explore the intersection of business and marriage. From the “husband objection” in your sales conversations, to your own dynamics with your partner as it relates to your investments, to the common pitfalls moms experience growing their businesses – you do not want to miss this value packed episode. Don’t miss Chavonne’s thoughts about the Five Love Langua...
Ep. 124 Lazy Marketing Mistakes to Stop Making
July 29, 2020 04:00 - 11 minutes - 7.74 MBAre you ready for some real talk this week? I'm getting unfiltered about common marketing mistakes I see almost everyone making these days on social media. This episode is a must listen if your marketing isn't getting the results you want (aka more clients!). On this episode, I’m exposing the top 3 lazy marketing mistakes that I’m seeing as I scroll my feed, and the top 3 principles of great marketing that will help you create content that attracts your ideal clients. Text us and let us k...
Ep. 123 One Client
July 22, 2020 04:00 - 10 minutes - 7.21 MBHave you ever set a big goal in your business and then ended up doing LESS? Sometimes big goals can completely shut you down instead of inspiring you. When I notice this tendency in clients, I tell them this: ALL businesses are built one client at a time. Whether it's your virtual assisting business, my coaching business, or McDonald's - we are all building one client at a time. On this week's podcast episode, I am sharing why big goals can backfire, and how to use the one client philosoph...
Ep. 122 The Self Judgement Cycle
July 15, 2020 04:00 - 10 minutes - 7.3 MBIf you’re someone who chronically judges herself, I want you to take a minute to imagine your life without ever judging yourself again. How much time would that free up? How much emotional drama would that eliminate? How much energy would that save? What do you think you could do with that time and energy? In the past five years, I’ve coached hundreds of women on self-judgement, and it opens them up to create the lives and businesses they really want to have. I think it’s one of the bigges...
Ep. 121 Visibility Shame
July 08, 2020 04:00 - 12 minutes - 8.68 MBTo get more clients in your business, you absolutely have to become visible. Your potential clients have to know you exist before they can hire you! But inevitably, when you start doing the work to become more visible, you will experience this feeling: “My stuff is out there in the world. It feels terrible!” I call this feeling visibility shame. And it keeps a lot of people from showing up in their businesses enough to hit their goals. This week, I’m sharing why this happens and how to o...
Ep. 120 $3k to $70k in 5 Steps
July 01, 2020 04:00 - 15 minutes - 10.7 MBTwo years ago, I had my first $3k month. Now, I just had my third $70k month. And the question I get from so many of you when I tell this story is: HOW?! Obviously you know that my audience grew a lot. And my rates changed a lot. But telling you that is not actually helpful to you if you want to make a similar leap in your income. I didn’t JUST grow an audience and raise rates. The reasons my audience grew, and the reasons I raised rates and people actually paid that amount - are WAY more ...
Ep. 119 Making Money When You're Feeling Scarcity
June 24, 2020 04:00 - 23 minutes - 16.1 MBScarcity is a feeling that will inevitably come up at some point in your business. My clients run the spectrum, from women who need to make money to pay their bills, to women who want to make money to improve their current situation, to women who have loads of money in savings already. While the circumstances of their lives and finances are wildly different, the emotion they feel is the same and often the intensity of that emotion is the same. And for anyone feeling lack or scarcity...
Ep. 118 Failure Fragile and Success Grit
June 17, 2020 04:00 - 20 minutes - 14.4 MBI tend to attract high performing, smart women as clients. Women who have typically been star students and achieved everything they’ve gone after, prior to building a business. Building a business knocks them on their asses, and their confidence in themselves suffers. They start to think they aren’t cut out for building a business – and this couldn’t be further from the truth. What is actually happening here, is that people who were great students and generally high performing are actuall...
Ep. 117 How To Be An Ally
June 10, 2020 04:00 - 53 minutes - 49.8 MBI am hearing from many of you this week: How do we move forward now, with our businesses, while also wanting to be socially responsible, anti-racist, and a force for positive change? How do we build our businesses while being an ally? In this week’s episode, I interviewed my client Alyssa Hall, a coach who specializes in helping people do this internal work AND take action on it. Alyssa gives incredible insights into what it is like to live and business build as a woman of color, shares wh...
Ep. 117 How To Be An Ally with Alyssa Hall
June 10, 2020 04:00 - 53 minutes - 36.6 MBI am hearing from many of you this week: How do we move forward now, with our businesses, while also wanting to be socially responsible, anti-racist, and a force for positive change? How do we build our businesses while being an ally? In this week’s episode, I interviewed my client Alyssa Hall, a coach who specializes in helping people do this internal work AND take action on it. Alyssa gives incredible insights into what it is like to live and business build as a woman of color, shares wh...
Making Room In Your Business
June 03, 2020 04:00 - 12 minutes - 8.7 MBThere’s this pattern I see in all of my clients when they aren’t signing clients: It’s because on some level they don’t want to sign clients. Of course, they say they’d like to sign clients, but when I dig deeper, what I discover is that deep down, they don’t want to sign new clients. This can happen for several reasons, but one reason in particular is ROOM. You need to be ready. You need to have the time carved out. In this episode, we’re tackling the issue of making room in you...
Ep. 115 What Makes Someone Want to Hire You
May 27, 2020 04:00 - 24 minutes - 17 MBWhat makes someone want to hire you? Is it your brand? Website? Testimonials? FB ads? No. What makes someone want to hire you is just ONE simple thing: them believing that you can help them. On this episode, I am talking about what really makes someone want to hire you – and how to make that happen, no matter where you are in your business. Text us and let us know what you thought of the episode Let’s Connect! See how to work with me HERE
Ep. 114 Self Stories
May 20, 2020 04:00 - 17 minutes - 12.1 MBThis past week, one of my clients was struggling with this thought, “I don’t know where my ideal clients are.” She felt confused and unclear. She was spending lots of time on passive action, asking for advice, and consuming trainings on marketing — but not taking massive action in her business that could make her visible to her ideal clients. Most of the thoughts we have about ourselves on a day to day basis feel like factual observations. We feel like we are just observing the truth abou...
Ep. 113 How to Write Great Copy
May 13, 2020 04:00 - 15 minutes - 11 MBCopy is one of the things I am known for, and almost all of the clients I work with struggle with copy when we first start working together. Most new entrepreneurs approach copy either with not much thought or spending too much time thinking about what to write – but hardly ever writing anything. Approaching content like this is draining and demotivating. Business and marketing do NOT have to be like this. There is a better way. In this week’s episode, I’m sharing the four steps I teach th...
Ep. 112 Being Extraordinary
May 06, 2020 04:00 - 19 minutes - 17.6 MBSo many of my clients think that extraordinary results in business come from being extraordinary. It’s true. But being extraordinary isn’t something you’re born with - or not. On today’s episode, I'm sharing my story with you - from the very beginning. How I became a coach, how I got into online business, and how it all came from one of the lowest points in my life (I actually teared up while recording). And then, I'm giving you a blueprint to become extraordinary too.
Ep. 112 Being Extraordinary
May 06, 2020 04:00 - 19 minutes - 13.2 MBSo many of my clients think that extraordinary results in business come from being extraordinary. It’s true. But being extraordinary isn’t something you’re born with - or not. On today’s episode, I'm sharing my story with you - from the very beginning. How I became a coach, how I got into online business, and how it all came from one of the lowest points in my life (I actually teared up while recording). And then, I'm giving you a blueprint to become extraordinary too. Text us and let us ...
Ep. 111 Make $100K with This One Question
April 29, 2020 04:00 - 18 minutes - 18.1 MBI see three trends among entrepreneurs when it comes to goal setting. First, there are those who don’t set goals at all. There are those who set small goals based on the past. And there are those who set a big goal and promptly forget it. The problem in each of these scenarios is how much power is being given to the goal itself, and not to the goal setter. When we have a weird relationship with goals, it’s because we don’t feel powerful enough to reach them. We either think setting the goa...
Ep. 111 Make $100K with This One Question
April 29, 2020 04:00 - 18 minutes - 12.7 MBI see three trends among entrepreneurs when it comes to goal setting. First, there are those who don’t set goals at all. There are those who set small goals based on the past. And there are those who set a big goal and promptly forget it. The problem in each of these scenarios is how much power is being given to the goal itself, and not to the goal setter. When we have a weird relationship with goals, it’s because we don’t feel powerful enough to reach them. We either think setting the goa...
Ep. 110 When Your Husband Loses His Job (with guest Anne Schmidt)
April 22, 2020 04:00 - 32 minutes - 22 MBI’ve had many clients whose partners have lost jobs while we were working together. It’s occurred in the past and of course right now during our current COVID-19 crisis. Unfortunately, it happens. People lose jobs. My husband lost his job in October 2019, and it was a HUGE turning point for me, my business, and the way I think about myself. On this episode, I’m sharing my story and how I used it to powerfully grow my business and change our family’s lifestyle forever, as well as intervi...
Ep. 109 Radical Self-Support
April 15, 2020 04:00 - 19 minutes - 13.2 MBAll of my mentors teach this one idea: have your own back. Meaning, tell yourself great stories about yourself, become your biggest fan instead of your worst critic, and commit to always building yourself up. We’ve been taught not to be full of ourselves, to check our big egos, not to think too highly of ourselves, and that being hard on ourselves is the way to get better results from ourselves. It’s simply NOT true. Today I’m going to be teaching you something RADICALLY different. Your...
Ep. 108 Managing Anxiety
April 08, 2020 04:00 - 22 minutes - 15.4 MBA LOT of people are experiencing a higher level of anxiety than they are used to experiencing right now. As someone who experiences chronic anxiety, I’ve learned a lot of tips, tricks, and techniques that help me handle it, so I want to share those with you. These tips are relevant and applicable all the time in our lives and businesses, especially these days. Most likely, the anxiety that has come up for you during THIS time is anxiety that has come up before in other situations. The wor...
Ep. 107 Finding Clients vs. Creating Clients
April 01, 2020 04:00 - 19 minutes - 13.5 MBOn this episode, I’ll be showing the difference between finding clients — and creating clients. This simple shift will show you how to be in control of how many clients you sign in your business so you’re never afraid that it was a fluke or that you just got lucky. And then, I’ll be telling you exactly how to go about creating clients, sharing my equation for client creation and how to use it in your business. When you know exactly how you create your results, you will ALWAYS be able to c...
Bonus: How to Work While Your Kids Are Home
March 30, 2020 04:00 - 19 minutes - 13.7 MBFor those of us building businesses from home, the childcare we have used in the past in our business is now off the table. I created this episode to help you cope with this change and troubleshoot how to make this work right now. Highlights: LET IT GO Don’t let your mind slam shut! Creative solutions Calm down, mama Text us and let us know what you thought of the episode Let’s Connect! See how to work with me HERE
Ep. 106 Opportunity Glasses
March 25, 2020 04:00 - 19 minutes - 13.5 MBHave you ever noticed that sometimes you see tons of opportunities for getting clients and finding people who want what you offer – and sometimes, you don’t see ANY opportunities at all? This happens to all of us, for one simple reason. And it’s totally in your control. In this week’s episode, I’m talking about why this happens and how to use it in your favor to always find opportunity to grow your business, no matter what. This one thing will completely change the way you build your bus...
Ep. 105 Overcoming the Fear of the NO
March 18, 2020 04:00 - 23 minutes - 16 MBI’ve been reflecting a LOT on how I do consult calls with potential clients lately after my recent group program launch. One of the things that has improved my consults so much over the past few months is that I am not at all afraid of a “No” anymore. When I was new to my business, I was incredibly afraid to hear “No,” and I hear the same from a lot of you. Many of you aren’t even making offers on your calls, let alone asking for a definite yes or no, because you’re so afraid to hear “No...
Ep. 104 How Much Free Value Is the Right Amount?
March 11, 2020 04:00 - 26 minutes - 18 MBI get a lot of questions about how much free value to give – and how much is too much. I think one of the greatest secrets to consistently great content is this: STOP overthinking it. When you are questioning every single thing you post, putting so much pressure on each piece of content to be GREAT, and expecting it to get you the results you’re looking for (aka clients), you actually prevent yourself from producing consistently. In this week’s episode, I’m teaching you how to produce ...