I tend to attract high performing, smart women as clients. Women who have typically been star students and achieved everything they’ve gone after, prior to building a business. Building a business knocks them on their asses, and their confidence in themselves suffers. They start to think they aren’t cut out for building a business – and this couldn’t be further from the truth.

What is actually happening here, is that people who were great students and generally high performing are actually typically failure fragile.

Today I’m going to be talking about how to stop being failure fragile, and what to do instead. From one A student to another…. This is exactly what you need to stop holding yourself back and start doing what it takes to create the successful business you are dreaming of. 

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