Simple Online Business
305 episodes - English - Latest episode: 4 days ago - ★★★★★ - 73 ratingsThe Simple Online Business podcast is for business owners who want to start and build profitable, sustainable online businesses. Host Samantha Siffring is a business coach and agency founder who is known for her simple and doable approach to business and marketing. She has helped hundreds of women start and grow profitable businesses in all industries and is the founder of Booked Out Business, the leading business coaching membership for online business owners and freelancers. Each week, she brings straightforward tips, strategies, and mindset shifts that will get you moving forward in your business, whether you're just starting out or established.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
EP 241: What Every Business Owner Needs To Know About Email
October 05, 2022 10:00 - 28 minutes - 19.9 MBThis episode is going to be a bit contradicting to some things I have posted in the past. If you’ve been here for a while, you might remember me talking about how your business might not need an email list. While I don’t disagree with that, I want to clarify whom that statement is meant for. If you are brand new to starting a business, you don’t need to stress out about growing an email list. Your main focus in the beginning of your business is worrying about landing your first few sales...
Ep 240: 7 Essential Habits For A Successful Business
September 28, 2022 10:00 - 30 minutes - 21 MBRecently, I have been chatting with many of my friends that have reached either a million dollars, once or multiple times in their businesses. We’ve really been reflecting on: -What are the things we think everyone knows when it comes to making money, but maybe they don’t know about? So many people believe, “If I work hard, and hire the right coach, I will arrive at a million dollars. Then, the hard work is done, and I will know how to do a business, and everything after that is easy.” Th...
EP 239: Parenting, Maternity, and Young Kids While Business Building
September 21, 2022 10:00 - 41 minutes - 28.9 MBThe other day, I overheard someone say, “Moms use kids as an excuse to not have a business. To not take action, and to not move their businesses forward.” And, as you can probably imagine, this just didn't sit well with me. Moms can, in fact, build a business, in all different phases and seasons of their life. Not only that, but motherhood and entrepreneurship can and should look different to each individualized entrepreneur.. We tend to look at people who don’t have babies and don’t hav...
Ep 238: How To Start An Online Business
September 14, 2022 10:00 - 19 minutes - 13.4 MBIf you’re someone that is thinking about starting a business, and you haven’t actually “started” yet, chances are there is something that is paralyzing you from actually starting. A lot of times, people are stuck in the fear of actually starting, because they’re afraid they’ll take the first wrong steps, or they’re afraid they’ll make mistakes and have to apologize for them later. Other times, like in my case, they’re wasting their time on things that don’t really matter when they’re sta...
Ep 237: Gigs And Side Businesses For Moms
September 07, 2022 10:00 - 37 minutes - 25.7 MBI am going to share something that might be an unpopular opinion to some. I know there are so many moms that feel so fulfilled at home, being with their children full-time, and immersing themselves in motherhood. And while that is so great for those moms, that just wasn’t my story. Staying at home, and pouring myself solely into motherhood just didn’t fulfill me. It made me a little (ok, alot). stir-crazy, and I really wanted to put my brain and energy into something that was going to al...
Ep 236: Lessons From My First $1K Month
August 31, 2022 10:00 - 25 minutes - 17.6 MBAre you the kind of business owner that plays the, “look at them” game with yourself? You know, the game where instead of putting your time and effort into things that might actually move your business forward, you scroll on social media for hours, stalking and comparing yourself to every single person in your niche. Then, you sit there and say: “Look at them, I could never have a business like them.” When really, what you should be saying is, “Look at them. There’s no reason I can’t be as...
Ep 235: What to Do When It's Not Working
August 24, 2022 10:00 - 23 minutes - 16 MBI want you to think about the last time you were scrolling through social media, and came across a business coach talking about something NOT working in their business. I would say probably once, if that, am I right? And WHY is that? This Is a real and normal experience that every kind of business owner has faced at least once in their lifetime. You don’t hear a lot of people speaking about this, and there is almost this unspoken vibe that noone should be speaking about failure, and only...
Ep 234: The Nervous System with Erica Hanlon
August 17, 2022 10:00 - 48 minutes - 33.2 MBRemember that iconic scene in The Lion King, where Rafiki whacks Simba over the head with his walking stick? Rafiki says to Simba, “You can’t be upset about it, because it is in the past.” And while this scene, and the famous Hakuna Matata song share some more lax insights on leaving your trouble and worries behind, they failed to create a song about the long-term strain of all of this to our Nervous System. Today’s episode I am talking with Erica Hanlon, a certified coach and general li...
Bonus: Client-Centered Scaling with Simone Seol
August 15, 2022 10:00 - 53 minutes - 36.5 MBScaling; it’s one thing every kind of business coach talks about all of the time, right? “In order to grow your business, you need to scale it” But do you ever get the feeling that no one is ever really talking ABOUT scaling, just that you NEED to do it? It almost seems like scaling is something most people want to do in their business, but no one is asking or addressing the questions mentioned above publicly, because of fear. On today’s episode of the Online Business Building Mama’s po...
Ep 233: What It’s Like to Be in the Room
August 10, 2022 10:00 - 33 minutes - 23 MBHave you ever wondered what it’s like to be in the room? The room where possibility becomes reality. This last round of the Simple Scaling Mastermind live event was magical, and everyone felt it. On today’s episode of the Online Business Building Mama’s podcast, I invited a few of my Mastermind clients to share their thoughts on the Mastermind and the live event. As most of you know, I have made some changes to the mastermind. And one of those changes includes the live event. I have DOUB...
Ep 232: Differentiation
August 03, 2022 10:00 - 19 minutes - 13.7 MBToday’s episode is all about differentiation. In other words, when it comes down to it, differentiation in business happens when you start working with more people and attracting more people into your world. Dare to be different. You have to cut out this mentality of not being “unique” enough in your business. Women especially have been brought up to think we have to blend in and not stand out. This way of thinking is trash! On today’s episode of the Online Business Building Mamas podc...
Ep 231: Playing Big and Playing Small
July 27, 2022 10:00 - 27 minutes - 18.6 MBAt the April 2022 Simple Scaling Mastermind event one of my clients said that she was ready to start playing BIG. This inspired me to restructure my mastermind - to create space for 90 Day leaps in your business to get you playing in the big leagues. If you think you’re playing small or that there’s a hierarchy where you are “lower than other people ''... you need to scratch this mentality. Playing BIG is not having a hierarchy, but rather seeing yourself as a peer. Coaching that is usef...
Ep 230: The Business You Want to Have
July 20, 2022 10:00 - 27 minutes - 18.9 MBPeople are willing to hustle and follow someone else’s rules and ideas to get to a certain place, and it totally works - but then they realize that what they’ve built is something they don’t even want. Early in our businesses, we think that money is the solution. And money IS a solution. It solves a lot of problems. But if more money is the only thing you focus on, the sacrifices you’ll make to get there aren’t sacrifices you’ll want to keep making. But they’ll be sacrifices that are bui...
Ep 229: Breaking the Rules of Business
July 13, 2022 10:00 - 31 minutes - 21.4 MBI'm going to tell you a little secret... There are no real rules in running your business. You might be shaking your head right now. It comes as a shock to my clients when they come to me with rules and I fill them in on the secret that there AREN’T any real rules… For a lot of us, we’ve absorbed a lot of rules about how business needs to be, or how we have to act. On today’s episode of Online Business Building Mamas, I dive into why you need to start trusting yourself and your own decisi...
Ep 228: Photos of Yourself
July 06, 2022 10:00 - 19 minutes - 13.4 MBHow do you feel when you look at photos of yourself? What comes up for you? What are your feelings, what are your thoughts? I know, for a lot of you, you look at it and pick out all of the things you don’t like. Now think about what is the difference between how you see photos of yourself and photos of the people you love? I’m sure we all look at our loved ones' photos and see all the things we love about them - opposite of what we do to ourselves. I think we can all relate to this...
Ep 227: The Shift & Rewiring Your Brain
June 29, 2022 10:00 - 27 minutes - 18.7 MBA lot of you think there is some magical shift that will change everything for you… Sorry to break it to you, but there is no such thing. I am here today to tell you that you can stop the chase. You can stop feeling inadequate. You can stop feeling like you’re missing out on something major if you haven’t had your “ahaaa” moment. Stop exhausting yourself by running a race that doesn’t even exist! Stop seeking some made up universal moment of clarity. The magic movie moment where the ...
Ep 226: Faking Success
June 22, 2022 10:00 - 15 minutes - 11 MBI’m going to be straight up with you… There is a culture of faking success in the online business world. The pictures of the private jets, the lamborghinis, the Jeff Bazos of the world! A lot of these people try to come off as more successful than they really are. This causes undue pressure on ourselves and can actually impact the way we show up in your business, or in life in general. For those of you who value honesty and integrity, but feel like people will not hire you or respect...
Bonus: Unlocked with Kristen Boss
June 21, 2022 10:00 - 48 minutes - 33.7 MBToday I have my bestie and extremely accomplished coach, Kristen Boss on the podcast. Her and I share a lot of the same beliefs in business and marketing, and today we unlock several core areas where we see people not having the success that they absolutely could have in their business. Kristen and I have made 12 million between both of our businesses in the last two and a half years. Run, don’t walk, to get your headphones on and press that play button. I am also thrilled to share tha...
Ep 225: What You Have To Give Up To Succeed
June 15, 2022 10:00 - 20 minutes - 14.4 MBFACT: Giving up all of the things can actually make you miserable. If this is the price you have to pay to make 6 or 7 figures, then what’s the point? I encourage you to think and ask yourself some really important questions in hopes of upgrading the relationship with yourself, and having more trust in yourself! A lot of you have a lengthy list of action items to be successful- change your diet, drink more water, cut out alcohol, wake up early… take cold showers… be regimented in your s...
Ep 224: Mama to CEO: Calling all Clients
June 08, 2022 10:00 - 1 hour - 42 MBCalling all clients - current and future! You'll want to be all ears as I get down to business with not only one, but several of my Mama to CEO clients. Yes, you heard me correctly, multiple successful Mama to CEO clients came on my podcast at the same time, and yes, the outcome is so inspiring. People who are in the Mama to CEO program are in love with these episodes as they really help them utilize the program on a deeper level. You must tune in to hear all about how these ladies got to...
Ep 223: Feminine Conditioning
June 01, 2022 10:00 - 53 minutes - 36.7 MBThis week on the Online Business Building Mamas podcast, I chat with Kristin LaFontaine, one of the program coaches in Mama to CEO and Simple Scaling Mastermind. Recently we have both noticed a theme come up in our work with clients: feminine conditioning. Essentially… as women, we’ve received strong messages about how we are supposed to be in the world, and all of that can interfere with what we want and need to do to grow our businesses. We are evolving as women, yet it’s so easy ...
Ep 222: Balancing Business on Summer Break
May 25, 2022 10:00 - 23 minutes - 16.4 MBAs mom business owners, summer break should be fun.. yet instead it can become a major hassle. Mainly because we have competing desires: 1. Make memories with my kids this summer OR 2. Keep building momentum with my business… Here’s the deal - it doesn’t have to be either/or. It can be both! You can enjoy Summer 2022 without mom guilt OR losing momentum in your business. Tune in today to hear 5 amazing tips to help ease into summertime, and balance anything that gets thrown your w...
Ep 221: Self-Deprecation
May 18, 2022 10:00 - 13 minutes - 9.66 MBHere’s what I’m noticing and I can’t stay quiet about it any more. You are doing too many disclaimers before you speak. You discount your expertise. Your work. Your skills. Your personality. We need to throw this in the trash. Imposter syndrome, low self worth or confidence, and self-deprecation are intertwined, and are all hot topics in business these days. The point of this is not to make you feel bad, lecture you, or judge you, but ultimately I want to talk about self deprecati...
Ep 220: Pre-sold Clients
May 11, 2022 10:00 - 18 minutes - 12.5 MBDo you know the easiest way to grow your business? It’s having people who are already a yes, when they reach out to you. When you put out so much value into the world, that value does the selling for you. Rather than overthink “selling”, we must trust in the process if you’re putting authentic value into your business. When potential clients approach you with the preconceived mentality they’re signing up regardless of how the introduction call goes, then they’re already sold. Join m...
Ep 219: Fear vs Intuition
May 04, 2022 10:00 - 13 minutes - 9.67 MBHave you ever thought about gauging fear vs. intuition? The two can most certainly get convoluted. How do you know if the “fearful” feeling you get is an intuitive sign that you might not want to do something or if it's simply the discomfort of the unknown? Sometimes business can be scary, or hard. But when we preach the narrative that it has to be, I think it sets a lot of us up for more failure than necessary. Things that are worth doing in your business don’t need to be as hard as you ma...
Ep 218: Speaking Your Truth: Shannon Brome-Ward
April 27, 2022 10:00 - 18 minutes - 12.6 MBRecently my client Shannon Brome-Ward opened up to our mastermind with her thoughts about visibly making money as a Black woman, and how scary and unsafe that is. I’ve been thinking about her words ever since, and it’s a perspective I wanted to bring to you as well… because this is a topic I cannot speak to - but I think you need to hear. On today’s empowering episode I’ve brought on Money Mindset coach Shannon Brome-Ward in place of myself to give her the space and voice to speak her tru...
Ep 217: Working With Your Brain
April 20, 2022 10:00 - 21 minutes - 14.7 MBI’ve got some news for you… you’re not a robot. And what this means, is that sometimes you and your brain won’t be perfect. I know… this reality kind of sucks. But I want to give you permission to be ok with it. Here’s the deal: you actually don’t have to be perfect to be really successful with your business. Without even knowing, we all carry negative judgements and beliefs about ourselves into our business. This discouragement stems from previous periods of your life and unfort...
Ep 216: Authentic Visibility in Business
April 13, 2022 10:00 - 45 minutes - 31.5 MBToday I’m excited to introduce Julie Lamb to the Online Business Building Mamas podcast. Julie is a licensed therapist, life and business coach with almost 20 years of therapy and coaching experience. She helps entrepreneurs and high achieving individuals get clarity, confidence and empowerment to achieve their next level of success. We’ll talk about all things visibility and how showing up as your true and authentic self is the best way to “be seen” in your business. You're probably wond...
Ep 215: Highs and Lows of Hustling
April 06, 2022 10:00 - 15 minutes - 10.8 MBHustling isn’t always exhausting… at first. Hustling can feel like following excitement and inspiration and fun. Until you find yourself exhausted. The term “hustle” is ever so popular in this day and age. The more we hear about hustle in business, the more it’s deemed acceptable. Most entrepreneurs have the mentality that if you aren’t “hustling”, then you aren’t being productive. Well, scratch that mentality! I am here to enlighten you with the fact that the hustle and bustle in yo...
Ep 214: Does Your Audience Size Matter?
March 30, 2022 10:00 - 17 minutes - 12 MBIs your audience small? In the world of million+ a year revenue businesses, I have an extremely small audience, currently around 5000 people. I want you to know this: The size of your audience does not determine how much money you make. Obviously as your audience grows, you’ll make more money - however, if you convert your audience that you already have, you’ll move mountains. Focus on nurturing your current audience and get better at selling to them. Believe that your current ...
Ep 213: All or Nothing
March 23, 2022 10:00 - 21 minutes - 14.7 MBI have helped hundreds of women make money. And the biggest hurdle I see standing in the way every time? All or nothing thinking. There are so many ways all or nothing thinking can creep into your business. Here’s an example… you have a plan for how you’re going to spend your time, and when real life sinks in, you drop the plan. And then you think… planning just doesn’t work for me. When in reality, that plan didn’t work. But planning itself… could still work. Many of you strug...
Ep 212: Mama to CEO $5k Success Stories
March 16, 2022 10:00 - 52 minutes - 36.3 MBIn Mama to CEO, your first goal is making 5k. You aim to do it in a month - but if you don’t do it in 30 days, you keep going. However long it takes to make that first 5k, you keep going. And then you get to work to do it again, better. Simpler, calmer, faster. You become the master at making 5k. You hit consistent 5k months. On today’s episode of Online Business Building Mamas podcast, I’m interviewing 4 Mama to CEO students who have recently hit 5k months. Halima had made abo...
Ep 211: When Your Friends and Family Don’t Understand
March 09, 2022 11:00 - 52 minutes - 36.4 MBOne of the most common questions I hear from many of you is how to handle situations where your friends or family don't support your business and don't understand it. A lot of you are curious how to navigate those investment questions with your partners and how to handle the idea of your family needing to sacrifice, as well as become impacted for you to pursue your dream. This week, I invited my husband Stuart onto the podcast to get all of his thoughts on this topic, as someone who liv...
Ep 210: Too Easy
March 02, 2022 11:00 - 15 minutes - 10.8 MBThe majority of us grew up believing that making money is hard, and that hard work is how we make more money. I want to throw that belief in the trash. The truth is that making money is very simple. It’s not always easy (especially when we are just learning to do it!) but it can be. I personally have had a lot of resistance to having things be easy. And this experience of ease can be very unsettling. Recently I had been coached on making money feeling “too easy”. I realized I was tr...
Ep. 209: How to Price Your Offer
February 23, 2022 11:00 - 18 minutes - 13 MBI get questions all the time about how to determine the right price for your offer. And the bottom line is that there is no one right way to do it. There is not one correct formula for pricing that you should follow. Pricing depends on a lot of factors - which is why it feels complicated and confusing. On this week’s episode of the Online Business Building Mamas podcast, I’m breaking down how I think about pricing, how I price my offers, and all of my advice to you as you decide the r...
Ep. 208: Lessons From 100k and 1M
February 16, 2022 05:00 - 28 minutes - 19.5 MBThis is the one year anniversary of me officially hitting one million dollars in 12 months in my business. I started my business in January of 2017. I hit 100k in 12 months in August of 2019. A little over 2 and a half years to get to 100k. And I hit 1M in 12 months in February of 2021. I went from 100k years to 1M years in a year and a half. That is crazy. There are a few reasons why 1M went so much faster than 100k for me. On this week’s episode of Online Business Build...
Ep. 207: Thought Habits
February 09, 2022 05:00 - 19 minutes - 13.7 MBHave you ever thought “I should be over this by now,” “I already got coached on this,” or “I already know all this mindset stuff?” These negative thoughts don’t serve you. But they also don’t just go away once you see them for what they are. All the coaching and personal development in the world does not magically erase these types of thoughts. You can free yourself from your judgment and your struggles with thoughts that come up that feel low vibe, but they won’t just disappear. Th...
Ep 206: Anatomy of a Million Dollar Business - Part 2
February 02, 2022 05:22 - 1 hour - 42.6 MBToday, join me and my COO Brenna on the podcast as we answer more of your questions about running a million dollar business. This episode, we’ll be talking about the final 2 principles of scaling: demand and team, and what is different about these things at $1 million and beyond. We discuss what team roles we have prioritized at this level, how we approach marketing & selling differently, our hiring philosophy, and so much more. If you haven’t listened to Episode 205, I highly recommend...
Ep. 205: Anatomy of a Million Dollar Business - Part 1
January 31, 2022 05:00 - 1 hour - 54.5 MBHave you ever wondered what it’s like to run a million dollar business? This week on the podcast my COO Brenna joins me to dig into all the juicy details and behind the scenes info of what it’s like of running a million dollar business. For some of you that don’t know, Brenna and I are sisters. We are very lucky that we are able to work well together and can be so free in our conversations. But I want to leave the caveat here and let you know that not everyone's sister is going to make a g...
Ep. 205: Anatomy of a Million Dollar Business - Part 1
January 31, 2022 05:00 - 1 hour - 72.6 MBHave you ever wondered what it’s like to run a million dollar business? This week on the podcast my COO Brenna joins me to dig into all the juicy details and behind the scenes info of what it’s like of running a million dollar business. For some of you that don’t know, Brenna and I are sisters. We are very lucky that we are able to work well together and can be so free in our conversations. But I want to leave the caveat here and let you know that not everyone's sister is going to make a g...
Ep. 204: Women and Money
January 26, 2022 05:00 - 1 hour - 48.6 MBRecently, I saw a meme talking about how you have to sacrifice everything to be successful. My opinion… that idea is trash. This way of thinking hurts people - especially moms who hear it and then think they have to wait or give up on their dreams until their kids are older. It’s my mission to expose you to as many examples of caregivers making tons of money, so that you can see that no matter what your circumstances are, you can build the business you want, now. Making lots of money is po...
Ep. 203: The 5 Myths of Scaling
January 19, 2022 05:00 - 37 minutes - 25.9 MB“Success” is not just about your business revenue. And it’s also not even simply about the impact you have in the world. My definition of scaling your business is “making more money, impacting more people, and working less time.” The working less time part is the part that is the most important for moms. So many people build businesses that make a lot of money, but they sacrifice things - rest, physical or emotional wellbeing, time with family or friends, hobbies… To me, that isn’t...
Ep 202: 6 Steps for a Calm Launch
January 12, 2022 05:00 - 47 minutes - 32.4 MBOne of the things I’m most known for in the online business space is launching. Not just any type of launching - calm launching. In a culture where launching is seen as exhausting, draining, hustley, dramatic, stressful… My launches are simple, calm, low drama, and successful. Last month, I completed my 5th six/multi-six figure launch in the past two years. As soon as I hit my goal in that launch, I immediately felt like I had unlocked the next level of lessons to teach to all of you abou...
Ep 201: The Margins in Your Business
January 05, 2022 05:00 - 33 minutes - 23 MBThe revenue you make in your business is not the only thing that matters. And it actually is not a great indicator of the overall health or sustainability of your business. How you measure the overall health and sustainability of your business is in the margins. Meaning… what does it cost you to make that revenue? And how much is left over? (And I’m not just talking about money.) From your profit, to your energy, emotions, time, and more. There are many different costs in your busine...
Ep. 200 Removing All the Obstacles
December 29, 2021 05:00 - 19 minutes - 13.4 MBThere’s you. There’s your business revenue goal. And then there are the obstacles in the way. Everyone will encounter obstacles when working towards their goals. However, the thing that will set you apart from others is how you deal with them. On today’s podcast episode, I’m talking about how to uncover these obstacles so that you can work through them, as well as showing you how these obstacles are actually not blocking you from your goal - but leading you to it. This is going ...
Ep 199: How Much Do You Want to Make?
December 22, 2021 05:00 - 17 minutes - 11.9 MBThis year, I’ve chatted with a bunch of my super successful clients and many of them mentioned one question I asked them as being the pivotal moment for them in shifting into seeing themselves as a CEO who can make money. The question: “How much do you want to make?” This can feel like a weird question for a lot of you. Before I got into business coaching, no one was talking about money. It’s an uncomfortable topic for most people, but it doesn’t have to be! On today’s episode, I’m en...
Ep. 198: The Secrets to Consistency
December 15, 2021 05:00 - 18 minutes - 12.7 MBSo many of you tell me that you struggle with consistency. I think a lot of you have an idea of how I do things and you think it is the right or correct way. That way won't work for you. The things that work for me are the things that I found by being willing to do it the wrong way, by being willing to do things differently than many other people do them. YOU get to decide what consistency looks like for you. I was willing to get messy. I was willing to find a way that works for me....
Ep. 197: Where Will You Be a Year From Now?
December 08, 2021 05:00 - 54 minutes - 37.6 MBI don’t know about you, but this time of year, I get into a very reflective mood. I love to think about what I’ve created in the past year, and my overall journey - as well as looking forward to what is ahead. December has always felt very magical to me, and it gets me so full of gratitude for the past, and excitement and possibility about the future. This year, I gathered groups of past Design participants to join me on the podcast to chat about what they’ve created in the past year s...
Ep 196: The Power of Planning
December 01, 2021 05:00 - 1 hour - 42.3 MBAre you serious about committing to yourself, showing up, and doing the work? Are you ready to challenge yourself to grow and test your limits? Do you have hope next year can be different, but have no idea how to make that happen? With the right goals and planning, you can build the business of your dreams! Take a look at my wonderful client’s success since registering for Design: Suzanne was starting her virtual assisting business from scratch this time last year - and now has a s...
Bonus: Design 2022
November 29, 2021 05:00 - 6 minutes - 4.35 MBThis episode I’m giving you an exclusive peek into my FREE annual business planning event: Design 2022. If you’re looking to learn a detailed process of setting goals and mapping out specifically how you will do it, you’re in the right place! This 5-day LIVE event will give you all the secrets for how to actually follow through on your plans and hit the goals you set. You're going to learn so much about how to think about your business, how to think about your goals and how to overcome ...