New Construction Marketing Podcast
131 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 57 ratingsNew Construction Marketing Podcast is an educational weekly show for new construction sales professionals designed to provide actionable ideas to help you sell more homes. Weekly topics range from new home sales best practices, time management tips, productivity tools, industry trends and marketing ideas. Sitting in the decorated model home by yourself can feel like you’re on an island-especially when you’re in a slump, but you’re not alone-tune in to get inspiration from a community of real estate industry leaders and your peers right here on the New Construction Marketing Podcast with your host Anya Chrisanthon.
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Episodes
Getting Started with Facebook Ads for New Home Sales-081
February 20, 2020 19:36 - 30 minutes - 55.7 MBIf you're not already using Facebook and Instagram to help you boost your model home traffic and convert more of your prospects into buyers-then this episode is for you! I'm talking about 2 strategies-exposure to new customers and stay a top of mind for your existing prospects. If you want to learn more about Facebook Ads then join me for a WORKSHOP-Getting Started with Facebook Ads for New Home Sales. Here is what we'll cover in the workshop: -How to set up your business page. -Tools fo...
How to Get Your Prospects to Open Your Emails with Angela McKay-080
February 18, 2020 14:42 - 48 minutes - 88 MBThis episode of the New Construction Marketing Podcast is brought to you by the New Construction Marketing Academy. If you're ready to automate your follow up to convert more prospects-than this program is for you! Angela McKay is my guest on today's show and she is a VP of Client Experience with ECI (Lasso CRM). For over 12 years, Angela is has been responsible for Client Experience for the Residential Home Construction division of ECI. She also consults to and helps clients who use of L...
You're Posting the Wrong Thing on Social with Shawn Van Dyke-079
February 11, 2020 12:11 - 51 minutes - 94.3 MBThis episode of the New Construction Marketing Podcast is brought to you by my FREE TRAINING Effortless Follow Up: How to Convert Up to 80% More Sales. Shawn Van Dyke is a construction business coach, an international keynote speaker, and author of two books - Profit First for Contractors and The Paperwork Punch List and Social Media Influencer. After twenty plus years of owning and operating multiple construction businesses, Shawn became a construction business coach. He now works with co...
Confessions of a Secret Shopper with Leah Turner-078
February 06, 2020 18:51 - 57 minutes - 105 MBToday's episode of the New Construction Marketing Podcast is brought to you by my FREE TRAINING Effortless Follow Up: How to Convert Up to 80% More Sales. Do I have a treat for you today! I am talking with Ms. Video Secret Shopper herself-Leah Turner of Melinda Brody and Company. I've been trying to get Leah on the show for a while and boy, she didn't disappoint! We're talking video secret shopping for new home sales! Everyone's worse nightmare or the best thing that's ever happened to yo...
5 Follow Up Rules to Rule Your Follow Up with Stephanie Lindamood-077
January 29, 2020 19:55 - 1 hour - 122 MBThis episode of the New Construction Marketing Podcast is brought to you by my FREE TRAINING Effortless Follow Up: How to Convert Up to 80% More Sales. To sign up: www.AnyaChrisanthon.com/training Stephanie Lindamood was a guest on Episode #49 and I was fortunate to be the first guest on Stephanie's brand new Podcast-The Glam Life of Real Estate. This episode is a replay from Stephanie's podast where we talk about my favorite subject-Follow Up! Stephanie is a former new home salesperson,...
International Builders Show 2020 Recap-076
January 24, 2020 16:38 - 38 minutes - 70.8 MBI recap my favorite speakers and sessions. Check out individuals mentioned in today's episode: Quint Lears- appeared on Episodes #8, 41 and 64 Kristi Allen-Episode #45 Alaina Money-Garman-Episode #15 Will Duderstadt-Episode #14 Kevin Oakley-Episode #39 Mary Marshall-Episode # 44
How to Strengthen Your Joy Joints with Abbie Mirata-075
January 15, 2020 16:44 - 42 minutes - 77.1 MBToday's Episode is brought to you by my Live Online Workshop-How to Fill Up Your Marketing Calendar. To register: www.AnyaChrisanthon.com/workshop Abbie is the VP of People & Culture for ApostleTech, a software and consulting firm that serves the homebuilding industry. As former head of sales operations and training for a multi-billion-dollar public homebuilder, Abbie draws from her experiences to help others cultivate joy, compassion and empathy each and every day. Abbie is also founder ...
What's Holding You Back From Achieving Your Goals Part One-074
January 07, 2020 23:37 - 33 minutes - 61.3 MBThis episode of the New Construction Marketing Podcast is brought to you by Beyond the Podcast. Beyond the Podcast is a membership site where we dive deeper into the topics of new home sales and marketing. Once a month we'll explore a new topic which would be presented either by me or one of the top trainers in the industry-many of whom you've already met on the Podcast. The goal is to keep you motivated and give you the tools to be a new home sales rock star while making it very affordable...
The 3 Mistakes Most Salespeople Make & How to Avoid Them with Dr. Gleb Tsipursky-073
January 03, 2020 16:28 - 48 minutes - 88.7 MBThis episode of the New Construction Marketing Podcast is brought to you by Beyond the Podcast Membership Experience. Beyond the Podcast is a membership site where we dive deeper into the topics of new home sales and marketing. Once a month we'll explore a new topic which would be presented either by me or one of the top trainers in the industry-many of whom you've already met on the Podcast. The goal is to keep you motivated and give you the tools to be a new home sales rock star while maki...
How to Build Your Brand on LinkedIn with Matt Bertram-072
December 28, 2019 12:13 - 58 minutes - 108 MBThis episode of the New Construction Marketing Podcast is brought to you by Beyond the Podcast Membership Experience. Beyond the Podcast is a membership site where we dive deeper into the topics of new home sales and marketing. Once a month we’ll explore a new topic which would be presented either by me or one of the top trainers in the industry-many of whom you’ve already met on the Podcast. The goal is to keep you motivated and give you the tools to be a new home sales rock star while maki...
TecHome Builder Summit Recap-071
December 20, 2019 16:50 - 34 minutes - 63.6 MBThis episode is brought to you by the Beyond the Podcast Membership Experience. I had a pleasure of speaking at and attending the TecHome Builder Summit in National Harbor, MD December 9-11, 2019. Thanks to AE Ventures and all of the sponsors for this event including Rending House, Apostle Tech, O'Neil Interactive just to mention a few for making this possible. This is my recap of some of the sessions from the summit, and here are the major takeaways: 1. Buyers want new (64%), but on...
How to Create a Killer Marketing Calendar-070
December 12, 2019 15:41 - 41 minutes - 76.8 MBTo download the companion guide please visit: www.anyachrisanthon.com/calendar This episode is sponsored by the Beyond the Podcast Membership Experience. Beyond the Podcast is a membership site where we dive deeper into topics of new home sales and marketing. Once a month we'll explore a new topic which would be presented either by me or one of the top trainer in the industry-many of whom you've already met on this podcast. The goal is to keep you motivated and to give you the tools to ...
Finish the Year Strong with Kimberly Mackey-069
December 01, 2019 18:57 - 38 minutes - 71 MBThis episode is sponsored by Beyond the Podcast Membership Experience. Beyond the Podcast is a membership site where we dive deeper into the topics of new home sales and marketing. Once a month we'll explore a new topic which would be presented either by me or one of the top trainers in the industry-many of whom you've already met on the Podcast. The goal is to keep you motivated and give you the tools to be a new home sales rock star while making it very affordable to invest in self educat...
What's Working Now in Social Media with Kathryn Blessington-068
November 22, 2019 21:24 - 27 minutes - 51 MBKathryn is a real estate and design consultant based in Philadelphia. She is your girl for buying or selling your home, navigating the real estate market and public sector, expediting the process for building and investment properties, and designing timeless spaces that sell fast. She brings a holistic approach to business, making sure every deal is win-win. Connect with Kathryn on her website, Instagram, LinkedIn and Facebook and check out her community in Brewerytown Otto.
How to Recover and Rebound from a Setback with Michael "C-Roc" Ciorrocco-067
November 14, 2019 18:32 - 51 minutes - 95.2 MBWe mention 2 of my favorite books in this episode, for a list of my 10 favorite books click here. Michael “C-Roc” Ciorrocco (sir-ROCK-oh) is a motivator, facilitator, dynamic public speaker and a fierce friend and coach. Mike “C-Roc” Ciorrocco is a mortgage and real estate marketing expert with 15 years of experience in the industry… but his insight and expertise extends far beyond real estate. “What are you made of?” That’s the question that helps C-Roc push through the tough times, an...
The Body Language of Successful New Home Selling with Roland Nairnsey-066
November 07, 2019 14:53 - 55 minutes - 101 MBDownload a Cheat Sheet to follow along with today's episode. Roland Nairnsey is my guest on today's episode of the New Construction Marketing Podcast. We're discussing the body language of successful new home selling and how you can improve your presentation today. Roland is an expert sales trainer, consultant, motivator, author, and speaker. He has been a sales and thought leader for almost three decades and is a highly popular and sought-after sales coach. He has personally sold over 7...
How to Shorten Your Prospect's Buying Cycle by Using Video-065
October 28, 2019 17:52 - 24 minutes - 44.3 MBThis episode of the New Construction Marketing Podcast is brought to you by the New Construction Marketing Academy. New Construction Marketing Academy is an eight-week online program for new home sales professionals. To download a cheat sheet with recommended equipment, please click here.
Partnering with Brokers to Win More Sales with Quint Lears of NewHomeSales.com-064
October 21, 2019 19:09 - 46 minutes - 84.9 MBThis episode is brought to you by my free Master Class: Effortless Follow Up: How to Consistently Sell More Homes Without the Stress or Overwhelm. To sign up: www.AnyaChrisanthon.com/masterclass We'll discuss best practices for effective follow up and how to stand out from your competition. Quint Lears of www.NewHomeSales.com joins us today to talk about his book Partnering With Brokers to Win More Sales-be sure to check out his YouTube channel and pick up a copy of his book.
Lessons in Entrepreneurship with WB Homes Founder and CEO Bill Bonenberger-063
October 18, 2019 14:55 - 52 minutes - 96.4 MBNew Construction Marketing Academy is open for enrollment now through October 29th! Join my free master class-Effortless Follow Up: How to Consistently Sell More Homes to find out if the New Construction Marketing Academy is the right for you. "Doing the right thing is something I feel we've got to do. When margins are shrinking, providing less service to our homebuyers is not one of the ways we're looking at when cutting costs."-Bill Bonenberger. Bill believes that keys to success is to:...
Creating Urgency in New Home Sales-062
October 11, 2019 18:49 - 35 minutes - 64.2 MBThis bonus episode is brought to you by The New Construction Marketing Academy-enrollment begins on October 15th. Head on over to www.anyachrianthon.com/vip to sign up for a VIP list to be one of the first to learn more about this new online course for new home sales professionals. To download a worksheet for this episode to help you think of ways to create urgency for your community, head on over to www.anyachrisanthon.com/62download
Beat the Resales with Brad Haubert-061
October 08, 2019 21:45 - 43 minutes - 79.3 MBTo sign up for the New Construction Marketing Academy VIP list please visit www.anyachrisanthon.com/VIP Brad Haubert interviews me on this episode of the New Construction Marketing Podcast. We discuss builder-realtor relationships and ways to incentivize realtors to sell new construction homes.
Money Management for Commissioned Sales with Isaac Goldsmith, CFP-060
September 26, 2019 14:06 - 54 minutes - 99.7 MBThis episode is brought to you by New Home Sale and Marketing Coaching. To learn more click here. Isaac Goldsmith is a Certified Financial Planner and we discuss best strategies to avoid wild roller coaster rides when it comes to money. Isaac prides himself in getting to know each client so that he can understand their individual needs and what matters most to them. This helps him recommend products and strategies designed to meet their current needs, and more importantly, their future ...
Overcoming Objections in New Home Sales-059
September 19, 2019 21:46 - 46 minutes - 84.5 MBDownload your cheat sheet for today's episode at www.anyachrisanthon.com/059download
Construction Lending with Bruce Olster-058
September 12, 2019 13:47 - 51 minutes - 93.5 MBBruce Olster has been a leader in residential construction lending for more than 20 years. As Senior Managing Director of GSF Mortgage Corporations Construction Lending Division, he oversees a preeminent team of experienced mortgage banking professionals. The team works with builders, other lenders, realtors, developers and leading Manufactured Home companies to deliver a variety of construction loan products to consumers and their builders. He is active with the NAHB and actively p...
Cost Segregation with Yonah Weiss-057
September 05, 2019 20:25 - 37 minutes - 68.4 MBYonah Weiss is a Business Director at Madison Specs. He is a cost segregation expert. As Business Director at a national cost segregation leader, Madison SPECS, he has assisted clients in saving tens of millions of dollars on taxes through cost segregation. Over the past 13 years Madison SPECS has done over 14,000 cost segregation studies covering all 50 states, resulting in over $3 BILLION in tax savings for real estate investors.
Creating Your Own Traffic with Matt Riley-056
August 27, 2019 13:52 - 51 minutes - 95.1 MBMatt Riley is a Vice President at Group Two Advertising. For the past 15 years, Matt has built an illustrious career in every sense of the word; he has not only significantly increased profits for builders (as a builder himself), but has created fulfilling and meaningful experiences for homeowners all over the country. Through his extensive knowledge of technology and builder challenges, Matt continues to pioneer sales and marketing innovations that deliver substantial results. Starting ou...
Podcasting and Social Media Marketing with David Belman-055
July 30, 2019 18:52 - 47 minutes - 87.3 MBDavid Belman is a second-generation homebuilder in Milwaukee; a Real Estate Broker, Realtor®, Certified Construction Professional CCP, and CAPS Certified Contractor. David has over 24 years experience in single-family construction, land development, condominiums, and Real Estate. He is President of Belman Homes, and Belman Builders, which is one of the top 10 largest builders in the Metro Milwaukee market. David is very active in the home building industry giving his time to better the in...
Get Involved with Adam Van Bavel-054
July 17, 2019 14:14 - 47 minutes - 87 MBAdam Van Bavel is a Business Development Manager at ONeil Interactive-digital marketing agency for home builders. He was a winner of a prestigious Professional Builder 2019 40 under 40 award. Adam’s passion is helping others. With a background in digital marketing, sales, and PR, as well as a genuine interest in listening to others, Adam’s goal is to utilize client input along with fresh insight to create powerful outcomes. A four-time Baltimore City Paper Readers' Poll "Do-Gooder", Adam s...
NAHB 2019 Spring Leadership Meeting Recap-053
July 09, 2019 16:16 - 24 minutes - 44.5 MBThank you to NAHB for the information provided on today's episode. Get involved and join your local HBA or BIA and get involved on the national level. To find out more, head on over to NAHB.org
A Lesson in SalesOlogy with Cory Charles-052
June 25, 2019 23:47 - 49 minutes - 90.1 MBCory Charles is an Education and Creative Manager at the ApostleTech. Cory trains salespeople to achieve quicker-selling results with the program SALESology. He is a dynamic trainer who specializes in taking apart complex subject matter and breaking it down to simple, applicable, everyday strategies for sales success (with his own fun twist). His workshops are loaded with sales strategies backed by research in the field of consumer behavior. SALESOLOGY-it's not about how you sell, it's abou...
Customer Survey Best Practices with Jeremy Walker-051
June 11, 2019 20:13 - 33 minutes - 62 MBThis episode of the New Construction Marketing Podcast is brought to you by Rent The Runway Jeremy Walker is a Sales Executive at GuildQuality - customer satisfaction surveying company. We discuss why it's important to survey your customers and best practices centered around surveying: from questions to ask, formatting to frequency. If you'd like to learn more about GuildQuality and the services they provide, please email Jeremy: [email protected] or give him a call: (470) 428-9260 ...
Care Your Way Into More Sales with Chad Sanschagrin-050
June 05, 2019 18:20 - 1 hour - 120 MBFor show notes and to watch this episode head on over to: www.anyachrisanthon.com/050 Chad is the CEO and owner of Cannonball Moments-corporate training company. Chad has extensive experience as a top-rated sales professional for a national homebuilder and has successfully delivered motivational talks to over 10,000 professionals in a multitude of industries with continual growth each day. Be sure to check out Chad's Podcast-Cannonball Mindset.
Build Your Personal Brand with Stephanie Lindamood-049
May 23, 2019 12:18 - 39 minutes - 73.1 MBThis episode of the New Construction Marketing Podcast is brought to you by Rent the Runway Stephanie understands the importance of building a personal brand and she’s done a great job of branding herself in a specific real estate niche. Since 2005 Stephanie has had the great opportunity to work with families across the D/FW Metroplex to accomplish their home buying and selling goals. She has worked with over 700 families to help them either sell their home for the most money in the least...
Homebuilder Tech Highlights-048
May 16, 2019 21:23 - 42 minutes - 76.9 MBReporting live from cocktail reception in Nashville! Featured guests: Chelsey Keenan-Group Two Advertising John Lee-Rendering House Edward Carter-Atlas RTX Matt Riley-Builder Designs Marty Collins-Zillow New Construction Derenda Sircy-Regent Homes Kerry Mulcrone-Kerry and Co. For show notes visit www.anyachrisanthon.com/048 To watch on YouTube: www.anyachrisanthon.com/homebuildertech
Happy Anniversary!!!!! With Susan Kim-047
May 08, 2019 15:50 - 40 minutes - 74.8 MBFor show notes, visit: www.anyachrisanthon.com/047
Video Emails for Faster Conversion with Ingrid Prince-046
May 02, 2019 18:14 - 46 minutes - 84.6 MBIngrid is the director of Online Sales at Trendmaker Homes in Dallas, TX. She accounted for 42 percent of the overall sales by building real estate agent relationships and growing co-op sales from 26 percent in 2014 to 78 percent in 2018. Ingrid was recognized for her accomplishments with a prestigious Professional Builder 40 Under 40 award in 2019, Silver Award for Online Sales 2017 Manager of the Year from NAHB, 2016 and 2017 winner of Online Sales Manager of the Year, Dallas Builders A...
Meet Real World Construction Barbie Kristi Allen-045
April 24, 2019 14:32 - 43 minutes - 79.8 MBKristi Allen grew up in the home building industry as the third generation of a family-owned home builder. Over the last 12 years, Kristi has worked in home builder sales and marketing as a Community Sales Associate, Design Studio Consultant, Sales Manager, and as the Online Sales Counselor and Online Marketing Manager for McArthur Homes. In 2011-2012, she was responsible for a complete overhaul of the McArthur Homes website and online marketing strategy, which now account for over 50% of al...
Labels and Story Telling with FPG's President Mary Marshall-044
April 16, 2019 16:10 - 44 minutes - 80.7 MBMary Marshall is the President of Forrest Performance Group, the nation’s most cutting-edge sales and management training company. Mary has been an instrumental leader in shaping and helping FPG grow into an Inc. 5000 Fastest Growing Company for the last three consecutive years. Mary has been intimately involved in developing FPG’s Stevie Award-winning sales, customer service, and leadership programs, and she speaks at dozens of events each year on FPG’s unique behavioral change training m...
Inbound Marketing with Spencer Powell-043
April 09, 2019 12:42 - 49 minutes - 91.1 MBSpencer is the president of the Builder Funnel-marketing services agency for the modern builder. Spencer earned his Inbound Marketing, HubSpot, and HubSpot Partner Certifications in 2010, and has been practicing and teaching inbound marketing to businesses ever since. Spencer has also obtained the Inbound Sales Certification. There's a lot of moving parts when it comes to marketing, and Spencer specializes in strategy and lead generation. Personally, you can find Spencer at Chipotle three...
Chat Bots with AtlasRTX CEO Bassam Salem-042
April 02, 2019 20:52 - 47 minutes - 86.7 MBThe founding vision was equally simple: to enable the future of engagement – real-time experience (RTX) that brings together artificial intelligence chatbots, mobile messaging, and human augmentation under the tagline “chatbots + humans, better together.” Bassam founded AtlasRTX with a simple mission: to build a role model technology company based in Park City, Utah that showcases best practices in customer experience (#ClientsFirst), employee experience (#CofounderCulture & #BluntButKind)...
Become a New Home Ninja With Quint Lears-041
March 26, 2019 10:00 - 1 hour - 122 MBThis is our second episode with Quint Lears of NewHomeSales.com He was a guest on Episode #8. The master contrastor, the mastermind, the new home ninja. Quint Lears is the host and creative director for New Home sales. Quint serves to expose the industry to all the latest and greatest in home building. From rising stars to CEO’s of the hottest companies, Quint will get anyone and everyone on camera who has insight and innovation in the New Home Industry. As a real estate professional himsel...
Facebook Marketing with Rick Mulready-040
March 19, 2019 14:34 - 36 minutes - 67.9 MBThis episode of the New Construction Marketing Podcast is brought to you by HomebuilderTECH. What is homebuilderTECH?A two-day event (on May 9-10, 2019 in Nashville, TN) that focuses on high-level implementation of the newest digital sales and marketing strategies for homebuilders. Rick Mulready has been called The Iron Man of Facebook™ Advertising (...mostly by himself, occasionally by an obliging friend). He’s an industry-leading authority on breaking down complex topics—like Faceboo...
International Builders' Show 2019 Recap-039
March 12, 2019 18:45 - 42 minutes - 77.6 MBFour industry leaders share their experiences at the International Builders' Show: 1. Kevin Oakley-Do You Convert. 2. Kimberly Mackey of New Homes Solutions 3. Spencer Powell: Builder Funnel 4. Pierrette Tierney with Magleby Construction For full version of show notes please visit www.anyachrisanthon.com/039 or watch on YouTube at www.anyachrisanthon.com/youtube
The 6 Best Practices of High Performing Sales Managers-038
March 07, 2019 16:52 - 39 minutes - 73 MBKathy Tucker started in new home sales and worked her way up the corporate ladder to a Division President role for one of the nation’s leading home builders. In 2018, Kathy left the corporate world and founded Kathy Tucker Coaching and Consulting. Recognizing there was a need for Sales Leadership Training, she followed her passion and expertise and provides leadership coaching and workshops to sales managers and aspiring sales managers. For show notes visit www.anyachrisanthon.com/038
How to Win In Business Using the Principles of Poker with Ellen Leikind-037
January 30, 2019 14:09 - 30 minutes - 56.1 MBEllen took a hiatus from the Fortune 500 and rediscovered poker, a game she had learned as a teenager. The more she played, the more she saw how poker and business mirrored one another. Poker encourages initiative and assertiveness and rewards calculated risk-taking. It is also an exceptionally good way to learn to read non-verbal cues. The psychological aspect of poker is as important as the technicalities of the game. In many ways, you play the people as much as you play the cards. Ellen s...
Disruptive Selling with Patrick Maes-036
January 22, 2019 16:56 - 55 minutes - 102 MBPatrick Maes is founding partner of CPI Consulting and author of the book Disruptive Selling. Patrick helps CEO’s and commercial management teams to rethink sales, marketing and customer service in a changing world. As a keynote speaker, Patrick takes his audience on a journey through the world of Disruptive Selling and the Empowered Customer. His broad experience in business management allows him to put the New Selling in a broader business context and to address touchpoints with finance,...
I Got Fired-and I Liked It! With Dawn Duhamel-035
January 08, 2019 11:00 - 1 hour - 121 MBDawn is the Director of Sales and Marketing for Possibilities for Design, one of the nation's most recognized homebuilder-centric interior design firms. Dawn has hired, developed, and managed amazing sales and marketing teams for some of the country's leading builders, including Standard Pacific, John Laing, and Pulte. Her Resume includes numerous awards and national speaking engagements, but her most recent accomplishments center around developing resiliency in the face of unexpected (and s...
New Home Sales and Marketing Best Practices with Kerry Mulcrone-034
December 21, 2018 23:19 - 37 minutes - 69.9 MBKerry Mulcrone is a National Builder Consultant, Sales Trainer and Speaker. She has over 30 years of proven sales success, both onsite and in new home sales management. She has a knowledge of how profitable organizations operate, “from the inside out”, and combined with this knowledge and her strengths as an educator, she works with companies beginning with company leadership to customer-focused sales training. Kerry teaches and mentors companies how to leverage their human resources to be...
Tools of the Trade-033
December 04, 2018 20:03 - 35 minutes - 65.8 MBNo matter where you are in your career, there are amazing tools that can save you dozens of hours per week, automate key marketing activities, and make you that much more efficient in the eyes of your boss and customers. My commitment to you is that I will always go first. I continually explore what’s needed to be at the top of the game in new home sales. I experiment with what works and what doesn’t and then report back to you what you need (and when you need it) to allow you to thrive ev...
Liysa Callsen on Using the Rules of Improv to Communicate-032
November 27, 2018 11:00 - 40 minutes - 75 MBIn today's episode of the New Construction Marketing Podcast I chat with Liysa Callsen. Liysa's first love is comedy. However, life said do other things first. She set out to get a paralegal degree - and then life threw in some twists, like extensive customer service positions, fund-raising, event-planning. She even owned her own comedy theater. She produced and starred in comedy shows. And, then the biggest blind-side was joining the carpentry business her husband started. The past three y...