TecHome Builder Summit Recap-071
New Construction Marketing Podcast
English - December 20, 2019 16:50 - 34 minutes - 63.6 MB - ★★★★★ - 57 ratingsMarketing Business Education Self-Improvement newconstructionmarketing newconstructionsales newhomeresidentialsales newhomesales realestate realestatemarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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I had a pleasure of speaking at and attending the TecHome Builder Summit in National Harbor, MD December 9-11, 2019. Thanks to AE Ventures and all of the sponsors for this event including Rending House, Apostle Tech, O'Neil Interactive just to mention a few for making this possible. This is my recap of some of the sessions from the summit, and here are the major takeaways:
1. Buyers want new (64%), but only 9% end up buying new due to inability to visualize and difficulty in the buying process.
2. Customers are expecting Amazon buying experience when they buy a new home-they're not just comparing you to other builders, they compare you to all of their experiences as consumers.
3. Consumers are ready for self-service and building industry needs to embrace this idea not only to increase sales but to maximize profit as a result.
4. Transparency is a key. Customers want to see all of the option pricing and be able to customize their new home in the comfort of their own home-at the computer!
Next summit is in May in Orlando, check it out: https://techomebuildersummit.com/