New Construction Marketing Podcast
131 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 57 ratingsNew Construction Marketing Podcast is an educational weekly show for new construction sales professionals designed to provide actionable ideas to help you sell more homes. Weekly topics range from new home sales best practices, time management tips, productivity tools, industry trends and marketing ideas. Sitting in the decorated model home by yourself can feel like you’re on an island-especially when you’re in a slump, but you’re not alone-tune in to get inspiration from a community of real estate industry leaders and your peers right here on the New Construction Marketing Podcast with your host Anya Chrisanthon.
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Episodes
Eat This, Not That with Rebecca Cafiero-031
November 20, 2018 14:21 - 1 hour - 116 MBIn this episode of the New Construction Marketing Podcast I catch up with Rebecca Cafiero. Rebecca started her career in new home sales in 2003 and quickly progressed into a sales manager and eventually a VP of sales. She left corporate America in search of a better balance for her life and now she is a lifestyle and wellness expert, writer, speaker and business strategist. Connect with Rebecca on her website, or on Instagram, Facebook and LinkedIn Resources from Rebecca's website: S...
10 Steps to Zillow Profile That Converts-030
November 13, 2018 11:00 - 27 minutes - 49.8 MBIt’s no secret that majority of buyers initiate their home search online. This is likely the first place they’ll be introduced to you and your listing-we all know first impressions matter. So make sure you put your best foot forward with the following 10 Steps To Zillow Profile That Converts.
How To Save Sales And Reduce Cancelations-029
November 06, 2018 11:44 - 28 minutes - 52.7 MBFor show notes visit www.anyachrisanthon.com/029
How to Use Pinterest to Sell More Homes-028
October 30, 2018 10:00 - 34 minutes - 62.8 MBPinterest has over 200 million monthly users and growing. Pinterest is a search engine, not a social media tool and you should use it as such. Discover how Pinterest can help you drive more traffic to your website, to increase brand awareness and get more sales. To learn more, head over to www.anyachrisanthon.com/pinteresttraining
How to Sell to Millennials with Builders' Design Marnee Duffus-027
October 23, 2018 10:00 - 38 minutes - 71.4 MBYou can watch this episode on YouTube. In this episode of the New Construction Marketing Podcast Marnee Duffus of Builders Design shares her research on how to sell new construction homes to Millennials. Millennials make up about 40% of all real estate buyers and their number is growing. This episode is brought to you by my new Pinterest training. Millennials love Pinterest and if you want to know how to attract Millennials to your community using Pinterest, check it out right here as I...
The Power of Emotional Intelligence with Allison Iantosca-026
October 16, 2018 10:00 - 39 minutes - 72.6 MBYou can watch this episode on YouTube. In Episode 26 of the New Construction Marketing Podcast I chat with Allison Iantosca - Owner and President of F.H. Perry Builder. During her tenure, F.H. Perry Builder was named one of Commonwealth Institute's Top 100 Women-Owned Businesses for three years in a row. Allison is passionately involved in a range of Boston and Metro West Charities and nonprofits and has been recognized for her leadership and business acumen by Boston's Future Leaders pro...
Model Behavior With Rick Storlie-025
October 09, 2018 10:00 - 45 minutes - 83.6 MBThis episode is brought to you by my brand new Pinterest For New Home Sales training. Pinterest has over 200 million monthly users and growing. Pinterest is a search engine, not a social media tool and you should use it as such. Discover how Pinterest can help you drive more traffic to your website, to increase brand awareness and get more sales. Rick Storlie is a New Home Sales Coach. I was fortunate to meet him in person at this year's SEBC in Florida where he presented Model Behavior-W...
Pierrette Tierney From CNN Reporter to a Division President and Beyond-024
October 02, 2018 10:00 - 40 minutes - 73.8 MBIn Episode 24 of the New Construction Marketing Podcast I chat with Pierrette Tierney of Magleby Construction. Pierrette and I met during Women in Residential Construction Conference in AZ where she was one of the speakers. This episode is brought to you by the Marketing Calendar Guide-a complete guide to help you create an actionable plan to convert your goals to reality. After obtaining a Master’s Degree in Journalism from the University of Southern California (USC) and working at C...
Customer Rollercoaster Experience with Jason Avery-023
September 25, 2018 10:00 - 36 minutes - 67 MBJason Avery is the President / CEO of Avery Construction, a State Certified General Contractor in the Greater Tampa Bay Area. Founded in 2011, within the first 5 years he built a team of 35 people, completing more than 3.5 Million per year in Renovations. Jason positioned himself to work ON his business, instead of IN his business and more than 45% of the their business comes from referrals. Jason is a trainer for both, Business Networking International and Asentiv, teaching business own...
The Keys to Unstoppable Sales Success With Jeff Shore-022
September 16, 2018 13:57 - 39 minutes - 72.4 MBIn Episode 22 of the New Construction Marketing Podcast I chat with Jeff Shore about his new book. Watch this episode on YouTube Jeff Shore is an in-demand sales keynote speaker, author and trainer. We discuss his new book The Keys To Unstoppable Sales Success- 8 Mindsets of Elite High-Achievement Salespeople. Connect with Jeff on his Website, Instagram, Facebook, YouTube, LinkedIn, Twitter and check out Jeff's Podcast-The Buyer's Mind. Jeff is currently reading Deep Work: Rules for ...
Don't Just Persuade Your Customers-Presuade Them Instead With John Lee-021
September 11, 2018 10:00 - 56 minutes - 77.9 MBYou can watch this episode on YouTube We are on the brink of one of them most incredible jumps in technology that will completely revolutionize the way we sell new construction. It's far beyond virtual reality or even augmented reality. This technology will combine human interaction, visualization and artificial intelligence that will find and build you a perfect home based on your behavior, your likes and dislikes. No, it's not a sci-fi episode of the New Construction Marketing Podcas...
Unleashing Your Superpower with Jeff Tippett-020
September 04, 2018 10:00 - 45 minutes - 62.6 MBIn the Episode #20 of the New Construction Marketing Podcast I interview Jeff Tippett-author, speaker and entrepreneur. Jeff Tippett is a subject matter expert in persuasive communications. He helps people increase their effectiveness, gives them powerful tools for attaining goals and dreams, and helps them positively impact their organization—all as they learn techniques for communicating persuasively with others. Jeff’s highly anticipated second book, Unleashing Your Superpower:Why Pe...
Veronica Lujan from BDX Talks Website Must Haves For Selling New Homes-019
August 28, 2018 10:00 - 40 minutes - 55.7 MBYou can also watch this episode on YouTube Today I chat with Veronica Lujan of BDX (Builders Digital Experience) More and more buyers start their home search on-line so it is crucial that you have a website that can collect leads, has excellent imagery and engaging content. Download a worksheet to help you identify your ideal customer profile aka your avatar. The better you know them the more effective your marketing message will be, leading to higher sales conversion. Connect with...
How Millennials Will Beat Their Parents To Retirement With Kevin Vaughn-018
August 21, 2018 10:00 - 35 minutes - 49.6 MBIn the episode #18 of the New Construction Marketing Podcast Kevin Vaughn aka PNT GVN and I discuss his new book How Millennials Will Beat Their Parents To Retirement. Kevin is a senior trainer in the mortgage industry and this book came about as a result of his experience working in the financial services, educating his customers and seeing all the common mistakes that most people make. His goal is to teach millennials what they don't learn in school about personal finance so they can ach...
You Go First With Ronda Conger-017
August 14, 2018 10:00 - 1 hour - 84.5 MBI chat with Ronda Conger VP of CBH Homes / award winning author / national speaker and a superwoman about her latest book You Go First. The book is a must read for anyone aspiring to achieve bigger results and live your best life. "My success isn't a mystery because I planned it so."-Ronda Conger. Download a step by step guide to help you create actionable marketing calendar so your success isn't a mystery. For show notes visit https://www.anyachrisanthon.com/017
CRM Best Practices with Abbie Mirata-016
August 07, 2018 10:00 - 49 minutes - 68.9 MBIn the Episode 16 of the New Construction Marketing Podcast I chat with Abbie Mirata of ApostleTech-an implementation service for Salesforce-a leading CRM system provider. We refute some of the biggest myths and obstacles of why sales people have a resistance to use CRM and best practices for implementation to make the most of the system. Today's episode is brought to you by my Master Class-Effortless Follow Up where I teach you my tips and tricks on how to maximize your sales and be mor...
Breaking Down Gender Stereotypes in New Construction and Brand Building with Alaina Money-015
July 31, 2018 10:00 - 53 minutes - 73.7 MBIn the episode 15 of the New Construction Marketing Podcast I chat with Alaina Money-Founder and CEO of Garman Homes and Fresh Paint by Garman Homes. So many quotes from this girl boss! She is not afraid to be herself and to go after it-even if it means offending a few people along the way. She really knows what she's after and she shaper her brands to reflect that. For show notes please visit: www.anyachrisanthon.com/015 To sign up for my master class-Effortless Follow Up: www.an...
Facebook Marketing for New Home Sales with Will Duderstadt-014
July 24, 2018 10:00 - 46 minutes - 64.7 MBFor show notes please visit www.anyachrisanthon.com/014 In this episode of the New Construction Marketing Podcast I chat with M/I Home's Digital Marketing Director Will Duderstadt about best practices in social media-specifically Facebook. We talk about differences of using your personal page vs business page to interact with customers as well as Facebook advertising and groups. To join our own Facebook Group, please visit: www.anyachrisanthon.com/community
Follow Up Automation with Steve Rosenbaum-013
July 16, 2018 23:55 - 55 minutes - 76.7 MBIn the Episode 13 of the New Construction Marketing Podcast I chat with Steve Rosenbaum about secrets to successful selling. It comes down to being in the right place, at the right time, with a right message talking to a right person. Learn how to increase your chances of consistent sales results through proven follow up system. To learn more about Steve visit: www.steverosenbaum.com/anya Show notes and links at www.anyachrisanthon.com/013 and to learn more about my follow up process vi...
Connecting Buyers and Builders with Hoodle Founder Ron Williams-012
July 10, 2018 10:00 - 44 minutes - 61.7 MBRon Williams is Hoodle's founder and CEO. He founded Hoodle because he saw a need for a platform that would allow home buyers to easily search for new homes. Learn about his company and mission in this episode.
PCBC Highlights with 40 Under 40 Winner Chris Hartley-011
July 03, 2018 10:00 - 56 minutes - 77.4 MBPCBC (Pacific Coast Builders Conference-the Art, Science + Business of Housing) 2018 took place in San Francisco, CA. Chris Hartley-VP of Sales and Marketing at Dunhill Homes was an award winner of Professional Builder's 40 Under 40 and conference attendee. He shares his conference takeaways and highlights in Episode 11 of the New Construction Marketing Podcast.
How To Create A Marketing Calendar-010
June 26, 2018 10:00 - 38 minutes - 53.6 MBEpisode 10 is a solo with yours truly. In this episode we take a look at the first 6 months of the year and follow a 6 step plan to create killer results for the next 6 months of the year. Download your complete guide to follow along at anyachrisanthon.com/calendar
Million Dollar Influence with Aaron Keith Hawkins-009
June 19, 2018 10:00 - 1 hour - 84.6 MBIn episode 9 of the New Construction Marketing Podcast I chat with Aaron Keith Hawkins about his incredible story of transformation and his new book the Million Dollar Influence.
How to Kill it on Video with Quint Lears from NewHomeSales.com-008
June 12, 2018 10:00 - 51 minutes - 71 MBIn the 8th episode of the New Construction Marketing Podcast I interview Quint Lears of NewHomeSales.com and we discuss all things video and dominating your niche. This episode is also available on YouTube at anyachrisanthon.com/youtube
Meet Your Host Anya Chrisanthon-007
June 05, 2018 10:00 - 27 minutes - 38.3 MBIn the episode 7 of the New Construction Marketing Podcast I get interviewed by Brad Haubert from ECI MarkSystems. You'll learn who I am and why I decided to start this podcast. I hope you enjoy it!
How I Outsold My Competition 3 to 1 Using Geo-Targeting Ads with Allen Belfatti-006
May 29, 2018 10:00 - 31 minutes - 43.2 MBIn the sixth episode of the New Construction Marketing Podcast I chat with Allen Belfatti from M3 Media about the results of a geo-targeting campaign for one of my communities.
How to Partner with Realtors: Best Practices with Sean Swauger-005
May 22, 2018 10:00 - 40 minutes - 55.4 MBIn the fifth episode of the New Construction Marketing Podcast I interview BHHS agent Sean Swauger about his experience selling new construction. We talk about best practices for building working relationships with the realtor community and tips for raising awareness about new construction. Share on social media with your realtor friends @anyachrisanthon on Instagram and @newconstructionmarketing on Facebook. Use #newconstructionmarketingpodcast
Work Smarter, Not Harder with Alex Ercole-004
May 15, 2018 10:00 - 21 minutes - 30.3 MBIn the episode 4 of the New Construction Marketing Podcast I chat with sales superstar Alex Ercole. We discuss her inspirational journey and her own experience buying a home at just 23 years old. Alex shares how she uses iPad during sales presentation to cut back on the amount of time it takes to complete a cost estimate and shows us how to use it while walking homes under construction to make the biggest impact.
Power of Abundance Mentality with Kimberly Mackey-003
May 04, 2018 01:15 - 33 minutes - 46.1 MBIn this 3rd episode of the New Construction Marketing Podcast I chat with Kimberly Mackey of www.newhomessolutions.com about positive attitude and how it influences your sales success.
Email Marketing with Copywriter Amadeus Musumali-002
April 28, 2018 13:08 - 33 minutes - 49.1 MBIn the second episode of the New Construction Marketing Podcast we talk all things email marketing with copywriter Amadeus Musumali.
How To Rock Your LinkedIn Profile With Rhonda Sher-001
April 25, 2018 17:46 - 34 minutes - 50.5 MBIn the first episode of the New Construction Marketing Podcast I interview Rhonda Sher-aka the LinkedIn Diva. We discuss how to use LinkedIn to help you sell more homes.