More than a Few Words
1,038 episodes - English - Latest episode: 2 days ago - ★★★★★ - 88 ratingsA marketing podcast for business owners. The brief conversations of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.
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Episodes
#284 What If Your Marketing Works?
October 15, 2017 13:11 - 11 minutes - 10.9 MBAs a marketing professional, my attention is usually focused on generating leads. While leads are important, at the end of the day, your business runs on sales, not leads. Unfortunately, too often business owners focus all their attention on the top of the sales funnel making sure they are generating lots of leads. Then they are unprepared when the lead converts to a sale. They and their sales team don't have a repeatable process which converts leads to sales. Sales coach, Matt Nettlet...
#283 Multi channel Response
October 08, 2017 15:43 - 11 minutes - 10.9 MBYour customers on looking for information when they are at their desks, from mobile devices when they are on the go and even in real life. Do you have tools to reach them wherever they are? Corey Trojanowski, of Delivra shared his thoughts on how and why we need to look beyond just a simple email or direct mail strategy. More than a Few Words is hosted by Lorraine Ball, founder of Roundpeg a digital agency
#282 Polls and Quizzes - Talking About Ourselves
October 01, 2017 13:40 - 11 minutes - 10.4 MBTrying to get prospective customers to engage with you on Facebook or your website? Josh Haynam of TryInteract.com suggests you ask people questions which help them learn something about themselves. Polls and quizzes allow people to talk about their favorite subject, themselves. At the same time, they let you, the business owner learn more about them so you can personalize your marketing. More than a few words is a production of Roundpeg, a digital marketing firm, which just migh...
#281 You Need to Be Social
September 25, 2017 17:27 - 9 minutes - 8.24 MBThis week our guest is Dylan Careker, the marketing manager at Flexpac. Dylan is pretty passionate about his belief that there is a place for every business on social media. If you would like to follow Dylan, look for him on Twitter. @carekerd More than a Few Words is a production of Roundpeg, a social media marketing firm.
#280 The Good and Bad of Psychographic Segmentation
September 22, 2017 15:16 - 8 minutes - 7.97 MBPsychographic segmentation divides your market based on consumer personality traits, interests, problems, values, philosophy, and motivations. With data from social media, it is easier than ever to use psychographic tools to segment your market. As marketers, we love the ability to zero in on a specific audience. However, this same information can be used for a wide range of applications, many of which were never anticipated.
#279 Missing the Target - Where did Applebee's Go Wrong
September 18, 2017 21:28 - 11 minutes - 10.7 MBWhen Applebee’s announced they would close 135 locations in 2017 I wondered what had happened to the once-popular chain. As I looked at their recent history it became very clear, that their desire to appeal to millennials had led them down a path, far away from their core customers. They didn't connect with the new market and they turned off their loyal fans. In this podcast, Sam and Lorraine explore where they got off course and how they and other companies need to focus on their targe...
#278 Discovery Phase
September 17, 2017 19:27 - 11 minutes - 11.9 MBOne of the most important things to do at the beginning of a web design project is to get key decision makers in a room and brainstorm to create a wish list. That was the topic of our conversation with Barbara Carneiro of Word Revolution. If you want to kick off your own brainstorm session, you might want to grab a copy of some of the web design worksheets available from Roundpeg, a Wordpress Web Design Firm.
#277 Free Speech and Social Media
September 11, 2017 10:00 - 9 minutes - 9.1 MBWhere is the line when it comes to free speech? What can you say and where can you say it? The advent of social media has made this question even more challenging to answer. As social media companies work to prevent terrorists and other "hate groups" from using their platforms to spread their message, the question of how to control, and what to control come up again and again. In today's podcast, Lydia Thurston (the new kid at the 'Peg) and Lorraine talk about some of the changes Insta...
#276 Marketing Automation
September 04, 2017 09:21 - 9 minutes - 8.73 MBWebsites and marketing tools are smarter than ever. Today you can track prospective customers from your email to your website and back again. When you know where these prospective customers are going, Carlos Scarpero says you can begin to share content in a regular pattern on relevant topics to strengthen the connection. More than a Few Words is a Production of Roundpeg, a marketing firm specializing in marketing automation campaigns.
#275 What Other People Say
August 31, 2017 13:17 - 8 minutes - 7.86 MBWhen it comes to marketing, you only have so much credibility when you are talking about yourself. Sometimes you have to step back and let other people, your customers or referral partners do the talking for you. That user generated content, is often more authentic and more compelling than anything you could say about yourself. In this episode, Lorraine talks with Erin Sparks of Edge of the Web Radio about different types of UGC. More than a Few Words is a production of Roundpeg, a conte...
#274 SEO Basics with Nicole Mccullum
August 27, 2017 21:56 - 10 minutes - 9.82 MBSEO is a complicated topic. But Nicole McCullum of Captivate Designs breaks it down to a few simple ideas every business owner can start using right away. If you are lucky enough to be in NYC you can attend one of her upcoming two-day workshops. More than a few words is a production of Roundpeg, a web design agency in Indianapolis
#273 MTFW Preview
August 20, 2017 17:22 - 1 minute - 1.07 MBWelcome to More Than a Few Words – a marketing conversation for business owners. Each week, Lorraine Ball chats with industry leaders from around the world about marketing, social media, design, and technology. The brief episodes are filled with practical tips and trends you can apply to your business today. More Than a Few Words is a part of the Digital Toolbox from Roundpeg.
#272 What do you think about polls?
August 14, 2017 13:04 - 5 minutes - 5.25 MBWhat do you think if polls? Love them? Hate them? Really don't care? See what I did there? I asked you a question and gave you choices to make it easier for you to answer. That is the key to a good poll. In today's podcast, Sam and Lorraine talk about Facebook polls. More than a Few Words is a production ofhttp://www.roundpeg.biz Roundpeg, an Indianapolis digital agency.
#271 Reviews: The Best Type of User Generated Content
August 07, 2017 13:55 - 11 minutes - 10.2 MBPeople are significantly more likely to believe what other people, even strangers say about a business before they believe what is published on the company website. People have always relied on the opinions of others. Today, with so many online reviews sites, in all sorts of industries, it is easier than ever to find out what other people think. This is an excerpt of a longer conversation, on all sorts of user generated content. If you want to learn more about this topic, check out Lor...
#270 Twitter Love with Dana Nelson
August 03, 2017 13:14 - 11 minutes - 10.3 MBDo you love Twitter? Dana Nelson does. In this episode, she shares success stories and tips for anyone hoping to make connections using Twitter. More than a Few Words is a production of Roundpeg, a digital marketing firm in Indianapolis
#269 Blog Basics & Beyond
July 31, 2017 07:04 - 13 minutes - 12.7 MBThis week our guest is writer Sue Toth. Sue provides writing and editing services, helping business owners tell their stories. We talked about how to get started and where to find good ideas for your blog. If you would like more information to help you start your blogging program, be sure to check out our workbook, More than a Few Words is a production of Roundpeg, an Indianapolis Marketing Firm.
#268 Go Live
July 24, 2017 13:03 - 12 minutes - 11.2 MBHave you tried Facebook Live yet? Marketing strategist, Vanessa Cabrera thinks you should. In this week's episode, she shared some of her favorite tips on how to get started, create a great video and then promote, promote, promote your content. Don't forget to grab her checklist here. More than a few words is a production of Roundpeg, a digital agency in Indianapolis
#267 - 300 Selfies and Other Instagram Mistakes
July 22, 2017 16:59 - 9 minutes - 8.89 MBYou can put anything you want on your Instagram account. But if it is nothing but 300 selfies I am going to judge you. This week Lorraine rants a bit about this narcissistic practice and shares a few tips t creating a productive Instagram account for business. More than a few words is a production of Roundpeg, a social media agency in Indianapolis, Indiana.
#266 Women Entrepreneurs
July 17, 2017 12:00 - 14 minutes - 10.8 MBEvery entrepreneur faces challenges as they try to get their business off the ground. Susana Fonticoba of www.rightclickadvantage.com & www.marketingsisters.com things women face additional challenges when it comes to pricing our services and speaking up about our expertise and our business. More than a Few Words is a production of Roundpeg, a digital marketing firm in Indianapolis
#265 Pros and Cons of Yelp
July 14, 2017 15:18 - 10 minutes - 9.54 MBTalk companies about Yelp advertising and you will get an earful. Much like Facebook and Google AdWords, business owners can use Yelp advertising to get preferential ranking and placement. The results, and perception, of Yelp advertising, are extremely mixed. For every success story, you’ll find another labeling Yelp advertising a scam. So what do I think? Is Yelp worth your hard-earned dollars? Sam and I talked about this the other day. This is our conversation. For more on this topic...
#264 What to do When Life Hands You Lemons
July 10, 2017 10:46 - 12 minutes - 11.9 MBLet's face it, sometimes things don't work out exactly the way you planned them. While this is true for all of us, it is especially true for small business owners Just when you think everything is just perfect, life hands you a lemon. Maybe your best employee decides to take a new job or your largest client decides it is time for a change. Listen as Bryan Caplan of BJC Branding talks with Lorraine about the strategies small business owners need to transform lemons into lemonade and move...
#263 The Podcast about Podcasts
July 02, 2017 13:12 - 12 minutes - 11.2 MBInterested in starting your own podcast? This week Lorraine chats with Debbie Dechambeau of the Select Business Team about the basics of podcasting. She also shares some ideas on how to use your podcast as a business tool. If you enjoy the topic, be sure to check our blog at www.roundpeg.biz for more on this topic.
#262 Google Your Business Listing
June 25, 2017 20:14 - 10 minutes - 9.68 MBIn today's episode of More than a Few Words, Melanie Diehl , Your Social Gal talks about the importance of having a Google Business Page. It won't replace your website, but it is a valuable tool to improve credibility and SEO for your core website. More than a Few Words is produced by Roundpeg, a digital agency helping small business owners using social media, web design and content marketing tools to grow.
#261 The Pre Web Design Checklist with Peter Wolfgram
June 22, 2017 12:01 - 18 minutes - 16.8 MBReady to jump into your web design project? Roundpeg web designer, Peter Wolfgram thinks maybe you should slow down. It's not that he doesn't want to do the project, but he wants you to be prepared. In this episode, he shares a list of things you should do before you contact him, or any web designer. More than a Few Words is produced by Roundpeg, a digital marketing firm.
#260 Cross Marketing Hacks with Vikram Rajan
June 18, 2017 18:51 - 16 minutes - 15 MBAre you taking advantage of cross-marketing strategies to grow your business? Vikram Rajan of Raviate & PhoneBlogger.net thinks it is something every business should do. Whether you are working with other companies who serve a similar target audience or asking your customers to talk about you on social media, the possibilities are endless. Listen as Rajam shares just a few cross marketing hacks in a conversation with Lorraine Ball of Roundpeg
#259 Your Best Customer
June 11, 2017 16:56 - 20 minutes - 19.1 MBEvery small business owner knows tt is hard to attract a steady stream of new customers. Nick Cavarra of Social Punch Marketing thinks there is a better way. We chatted about strategies to stay connected to your existing clients and drive repeat business and referrals through them. More Than a Few Words is a production of Roundpeg, an Indianapolis Digital Agency.
#258 Event Venue Websites
June 09, 2017 17:34 - 7 minutes - 6.97 MBIt is summer, and my guess is you are looking for fun and interesting things to do this weekend. And if you are like Sam, our digital specialist you are probably looking at concert venue websites. As he was planning out his weekend, he noticed lots of differences in the websites and was inspired to write a two-part blog post about the good, bad and ugly of event venue websites. Listen to our short conversation hitting some of the highlights of what he learned along the way.
#257 The One Philosophy
June 05, 2017 19:42 - 12 minutes - 12.4 MBI was introduced to the One Philosophy by Ellen McDowell the founder of Ellen McDowell – Your Social Butterfly. We talked about the first three principals and how small business owners can apply them throughout their business but particularly on social media.
#256 Auto Response Campaigns - Marketing While You Sleep
May 27, 2017 15:50 - 11 minutes - 10.5 MBAuto response campaigns make it easier to stay in touch with prospective and former customers, delivering relevant information at just the right time. Moore than a Few Words is a production of Roundpeg
#255 Why You Need Employee Profiles On Your Website
May 27, 2017 14:54 - 9 minutes - 8.56 MBWhy You Need Employee Profiles On Your Website Every organization is made up of people. We know that, but some companies seem to be content to hide behind a faceless corporate profile. While that may be ok, for a large corporate entity, small business owners have a unique advantage as customers build relationships with individual employees. And, those relationships can be built in person and online. One way to start that relationship is by introducing your employees with an employee profile...
#254 Email Design Tips
May 18, 2017 16:10 - 16 minutes - 15.2 MB"You've got mail" Has it really been almost twenty years since we first heard those words? Like any relationship, our feelings about email have certainly changed. From something, we looked forward to, to something we now sometimes dread. But through it all, regardless of how we feel, we have remained loyal, opening our email every day. So as a marketer, email is still one of the best ways to deliver messages to our customers. In this week's episode, we talk about how to increase the...
#253 Facebook 2017
May 01, 2017 22:21 - 8 minutes - 7.81 MBEvery year, Facebook adds new features to keep individuals on their site longer and attract more and more small business owners. Ultimately they hope you will advertise, but they lure you in with lots of new content options like Facebook Live to Slide Shows and Canvas for mobile.
#253 Business Networking and SEX - It's not what you think.
March 09, 2017 23:11 - 30 minutes - 6.93 MBDuring a multi year research study Hazel Walker and Frank De Raffele, Jr made some surprising discoveries about the role gender plays a role in networking activities. Their results are published in the book Business Networking and Sex. We were lucky to have them join us for a lively conversation on Valentines Day a few years ago.
#251 Linkedin Blitz
March 08, 2017 14:34 - 28 minutes - 13.1 MBWhat is the Linkedin Blitz? It is a concentrated 30 day program to improve your results on LinkedIn. Does it work? I gave it a try a few years ago and I think it made me a real fan.
#250 Marketing Budget
December 16, 2016 18:18 - 6 minutes - 5.64 MBDo you know if you are making good marketing choices? If not, it’s time to get serious. Download our FREE bundle of marketing budget tools. When you do, you’ll learn all you need to know to make good marketing decisions where and when to spend your marketing dollars. Don’t spend another penny until you download our budget bundle!
#249 Use Your Website to Engage Customers
November 09, 2016 18:56 - 6 minutes - 6.25 MBPeople don't become customers overnight. It is an ongoing process which often begins with a visit to your website.
#248 Marketing Tips for the Holiday
October 05, 2016 19:27 - 10 minutes - 9.35 MBThanksgiving is in November and Christmas is in December, right? Well if you are in retail or hospitality your planning for these important months starts way before the weather gets cold. Tune in for a few tips on how to get your holiday marketing kicked off now.
#247 Simple SEO Strategies for Small Business
September 09, 2016 17:49 - 15 minutes - 13.9 MBThere are lots of things to keep track of when you try to improve your SEO. In this episode we focus on the basics every small business owner should know.
#246 What to Share Where
June 27, 2016 17:26 - 4 minutes - 3.38 MBOur digital specialist Leisha Jenkins had some easy to follow advice for anyone planning a social media strategy. For more information check out the companionblog post
#245 Content Marketing Can Help You Close Sales
March 30, 2015 20:21 - 15 minutes - 14.5 MBFrom our archive, a conversation about how to use content marketing to close sales.
#244 Consistency Wins
March 16, 2015 15:04 - 14 minutes - 13.1 MBWhen you're busy (which, let's face it, is always), it's so easy to let a week slide by without writing any new content for your blog or responding to content sent over by your marketing company. It's understandable, but in order to have great content marketing, you've got to be consistent. In this week's marketing podcast, we discuss how to keep up with content marketing even when life's crazy. From our archive: A conversation with Allison about bringing consistency in your marketing
#243 Why Should I Buy From YOU
March 09, 2015 12:05 - 22 minutes - 20.8 MBYour brand position statement isn't just marketing hype. Used correctly it defines what you want customers and prospects to think about your company. It defines who your customer is, what they want and how you are uniquely qualified to meet their needs. It outlines the impression your company leaves in the mind of a prospective customer by answering a very simple, but important question. Why should I buy from you? More than a few words is a production of Roundpeg, a digital strategy agen...
#242 Facebook is Still Not Dead
March 01, 2015 18:51 - 18 minutes - 17.1 MBFrom our archive: About 18 months ago, Allison and I debated whether Facebook was on the way out. We agreed that even though people were spending less time on Facebook it still had a place in the marketing mix of many small businesses. We talked about the shifting demographics and user behavior, the addition of hashtags, the overuse of ads and most importantly, what all these changes mean to small business owners. Show highlights: Facebook is a victim of its own success. More than 60% o...
#241 Sales Start with Pain
February 23, 2015 22:36 - 4 minutes - 4.08 MBSales begin with pain. Customers come to you when they are not happy about something. It is your job to figure out what is causing pain and show them how your product can make the pain go away. This short program is from our archive and features Lorraine's former sales coach, Matt Nettleton.
#240 Landing Pages and Light Boxes
February 16, 2015 19:06 - 13 minutes - 12.6 MBA good inbound marketing strategy involves getting customers to your website, offering them something they want, and receiving their contact information in exchange for your resources. Landing pages and lightboxes are two tools used to gather customer information, but they have stark differences. How do you know which one is right for your strategy and how do you use conversion rate optimization to get more customer data?
#239 Super Bowl Hit and Miss
February 05, 2015 16:07 - 14 minutes - 12.9 MBWhether you enjoyed the big game or felt your gut sink in the final moments, this year's Bowl was packed with big budget ads. Some were funny, some were sad, and all of them were expensive. Were they all smart advertising choices? We weigh in with our opinions.
#238 Home Service Sales
February 01, 2015 22:56 - 15 minutes - 14.2 MBWhen you sell home services like carpet cleaning, roofing, or plumbing you rarely have a chance to play on your own turf. The sales pitch is almost always in the customers house, where they are most comfortable and you are a little off balance. So how do you level the playing field? A little information goes a long way.
#237 Customers for Life
January 27, 2015 02:27 - 9 minutes - 8.31 MBWhat if you never had to find another new client ever again? Sound too good to be true? If you adopt a Customer for Life strategy you might discover you don't need as many new clients as you think, as the ones you have come back time and time again, and bring their friends.
#236 Clean up your home page
January 19, 2015 12:00 - 7 minutes - 6.51 MBThere was a time when your home page needed to contain all that you did. The format was much like the front page of a newspaper with a series of article snippets with links to learn more. But the trend has shifted. Today, the most effective home pages are designed to lead visitors to the right place with one strong call to action This week our brief podcast focuses on what your home page should look like and what should you change.
#235 Do you have the groundwork in place?
January 12, 2015 15:49 - 19 minutes - 17.7 MBIf you were going to build a building you would start with the Groundwork. The same is true for your 2015 marketing plan. Whether you are a relatively new business or a company with a long history, it is good to stop and check your foundation as the new year begins. Here’s a list of what your marketing groundwork should include: Discover how our new Groundwork Sessions can help you strengthen your foundation.