#240 Landing Pages and Light Boxes
More than a Few Words
English - February 16, 2015 19:06 - 13 minutes - 12.6 MB - ★★★★★ - 88 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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A good inbound marketing strategy involves getting customers to your website, offering them something they want, and receiving their contact information in exchange for your resources. Landing pages and lightboxes are two tools used to gather customer information, but they have stark differences. How do you know which one is right for your strategy and how do you use conversion rate optimization to get more customer data?