More than a Few Words
1,038 episodes - English - Latest episode: 2 days ago - ★★★★★ - 88 ratingsA marketing podcast for business owners. The brief conversations of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.
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Episodes
#1029 Display Advertising | Debra Bowers
July 11, 2024 09:41 - 11 minutes - 9.13 MBI enjoyed the time I spent with Deborah Bowers, a seasoned marketing expert, to discuss the essentials of digital advertising for small businesses. Here are a few key points from our conversation: Importance of Digital Advertising: Deborah emphasizes the necessity of incorporating paid advertising alongside organic marketing to reach a wider audience and drive more sales Starting with Digital Advertising: For those new to digital advertising, Deborah suggests focusing on directional advert...
#1028 Avoid the Social Media Overwhelm | Andrea Jones
July 09, 2024 10:35 - 11 minutes - 10.7 MBDo you feel overwhelmed by social media if you do you're not alone but I've got some good news for you because there are things you can do to manage the chaos and make the time you're spending on social media productive. Our guest, Andrea Jones explains one of the challenges with social media is that it's a mixture of our business and our personal life. She suggests dividing platforms by purpose—some for personal use and others strictly for business. This helps manage focus and reduce dist...
#1027 Free Kittens
July 07, 2024 09:34 - 3 minutes - 2.94 MBThe internet is fueled by cats. Cute cats, funny cats, grumpy cats, cat photos and cat videos. It's cats, cats, cats, all day long. I'm actually okay with that because I like cats. We even had two cats, Clyde and Truman who lived Roundpeg and if you followed us on social media you would see them regularly featured. Clyde even had her own Facebook page and probably has more fans than I did. And it is this love of cats that kind of inspired us to do a fun promotion for our marketing seminar...
#1026 Take a Closer Look at Your Website | Monica Pitts
July 04, 2024 10:00 - 11 minutes - 10 MBMonica Pitts, founder of MayeCreate Design and host of the "Marketing with Purpose" podcast brought her energy and humor to this conversation about your website. Like me, she considers it a critical part of your overall marketing. Authenticity and Realness: She emphasizes the importance of using real images instead of stock photos and writing website content in your own authentic voice. Being genuine helps customers connect with you. Storytelling: Your business is unique. Even in a clut...
#1025 Simple SEO Tips | Meg Casebolt
July 02, 2024 09:32 - 11 minutes - 7.93 MBI know you think we’ve talked SEO to death, but the field keeps changing and there are different approaches. My guest Meg Casebolt explains many people think think SEO is incredibly complex and you need to have an expensive team come in to fix your website for it. They also assume you must produce boatloads of content to be successful. She doesn’t think either of those things is true. Today, the trick is not quantity, but content which clearly defines who you serve and how you help that a...
#1024 Prince Charming - And the Search for the Perfect Marketing Solution
June 30, 2024 09:27 - 1 minute - 1.7 MBI'm sure you're familiar with the story of Prince Charming. He went trudging through his kingdom carrying a shoe looking for the prefect girl. He tried it on multiple people until he finally found his one true love. Well, that's a fairy tale but it has real applications for your marketing. In a way you have to be like prince charming. You have to go trudging through different types of marketing until you find something that fits. You're going to consider and reject a lot of things before yo...
#1023 Be a Podcast Guest | Jamie Atkinson
June 27, 2024 09:17 - 11 minutes - 10.3 MBYour audience is out there. The people that are just dying to work with you. The problem is they don't know you exist. Being a guest on a podcast can help those ideal clients get to know you. My guest, Jamie Atkinson, shared some great tips on how you can be invited to be a guest on more podcasts. Podcasting for Visibility: Podcasting provides an easy platform for organic conversations, helping entrepreneurs reach new audiences and make more sales. Finding Podcast Opportunities: Utilize...
#1022 Build Trust with Email
June 25, 2024 09:26 - 11 minutes - 10.2 MBIf you missed my conversation with Jeff Felton about using email to build trust with prospects, take a few minutes to listen now. Most people think about email marketing as a sales tool. But my guest, Jeff Felten thinks it is so much more. Email can play a valuable role as a way to build trust and relationships with your audience. Trust is the Currency of Business: This is especially for service-based professionals. While many talk about the impressive ROI of email marketing, Jeff believ...
#1021 Let AI Summarize
June 23, 2024 09:57 - 2 minutes - 2.28 MBA few weeks ago, I dropped a quick marketing tip about creating less content. That advice might seem counter intuitive when you are engaged in the battles of the content wars. But the trick is finding ways to expand your content. I shared some suggestions on how repurpose your content instead of reinventing the wheel. Now, I have one more suggestion. Let AI do the work for you. Don't get me wrong, I am not advocating you actually publish that very stuffy, or all too bro style content. ...
#1020 Stop Wasting Money on Marketing | Sara Nay | Duct Tape Marketing
June 20, 2024 10:28 - 11 minutes - 9.42 MBBusiness owners often tell me they know some of their marketing is working they just don't know which part. So as a result, they waste a lot of money on the wrong types of marketing. So I invited Sara Nay, of Duct Tape Marketing to join me for a conversation about how business owners can stop wasting money. She had some great tips. Strategic Approach Over Tactical Rush: Many business owners dive into marketing tactics without a clear strategy. Instead of blindly following trends or com...
#1019 The Marketing Flywheel | Josh Ramsey
June 18, 2024 10:13 - 12 minutes - 11.5 MBA flywheel, builds energy, as you push it slowly over time it gets faster and faster and faster. A marketing flywheel will do that as well. With consistent action, the marketing flywheel will deliver more and more results. In this conversation from our archive, Josh Ramsey explains the Marketing Flywheel revolves around three pillars. Building Lasting Impressions: Tell a clear story and have a unique design so customers remember you when they're ready to buy, even if they're not ready n...
#1018 Half Baked Marketing Ideas | Marketing Minute
June 16, 2024 09:11 - 3 minutes - 3.87 MBI love working with entrepreneurs. They’re excited and enthusiastic and their energy is contagious as they talk about their great idea. Unfortunately, I often have to tell these amazing people I can’t help them because excitement and energy is not enough to make a business successful. Usually it’s because their idea is only half-baked. There’s a good concept but they haven’t really done the homework to fill in the details. The gaps usually occur in one of several categories Not enough expe...
#1017 - Working on your business 24/7 is not the way to succeed | Joey Drolshagen
June 13, 2024 09:52 - 11 minutes - 12 MBIf you are like many small business owners, you're probably laying awake at night worrying about your business, working all day long and in your spare time, thinking about your business Well, according to Joey Drolshagen that's not the way to get ahead. He suggests: Mindset Shift: From the traditional notion of hard work to a more strategic approach, Joey challenges the idea that exhaustive effort is the only path to success,. Awareness and Alignment: Many business owners dive into task...
#1016 Tell Stories About Your Best Day | David Hutchens
June 11, 2024 15:40 - 10 minutes - 9.46 MBI love to tell stories. Not only because they’re fun, but because they’re great for business. That’s why I was excited to sit down with master storyteller, David Hutchins a few years ago. If you missed the conversation back then, here's you chance to learn more about storytelling. The Power of Stories: Stories create connection and belief, which leads to better outcomes in business. Selecting the Right Stories: Choosing the right stories by strategically identifying the types of storie...
#1015 I Still Love Email | Lorraine Ball
June 09, 2024 09:47 - 1 minute - 1.76 MBI love email . It is not that I love getting email in my inbox. But I love email as a marketing tool. There are a lot of people who say things like "email doesn't work" or "it's passe" They argue there are all sorts of other tools. you can use that are so much more effective. Well, I agree, other tools do exist, but there are some things email does better than any other tool. When I have permission to send you an email we have an interaction that is one on one in your inbox. There...
#1014 Backlinks - What Are They and Do You Need Them? | Brandon Leibowitz
June 06, 2024 09:10 - 10 minutes - 9.64 MBIn life you are often judged by the company that you keep. The same is true online, your reputation is influenced by who you run with and the clubs to which you belong. You demonstrate those connections through backlinks. What are backlinks? How do you get them? Why do you need them? Those are just some of the questions I asked Brandon Leibowitz What Are Backlinks? Backlinks are clickable links from other websites that point to your site. For example, if an article on Forbes.com links t...
#1013 Build an Amazing Life | Nicole Bandes
June 04, 2024 08:22 - 10 minutes - 9.26 MBFrom my archive: When you started your business you probably assumed that sooner or later you would get around to building a life to go with it. According to guest Nicole Bandes, that is not necessarily the best way to approach things. She believes you can actually build a successful business around your amazing life. Here are a few of the key points from our conversation Ditch Tradition and Embrace Your Own Path: Many of us feel pressure to follow traditional paths set by our parent...
#1012 Natural Language
June 02, 2024 09:25 - 1 minute - 1.91 MBOne of the most common mistakes business owners make is thinking that there’s some single magic key word or phrase that they must dominate. But that just isn’t how search works anymore. Why? Because today, people are more likely to use natural language as they type or dictate to Siri. So instead of typing a short phrase like furnace repair, they’re more likely to ask “Who can I call to replace my furnace?” or “Why is my furnace making a funny sound?” Today if a prospective customer goes ...
#1011 Marketing is Like Dating - It Takes Time to Build a Relationship
May 30, 2024 09:30 - 10 minutes - 10 MBClient relationships are just that, they are relationships. While you hope that every new clients is in it for the long haul, we've all had those clients that we wanted to break up with. So as you are looking for your next client relationship, maybe you need to think about it like a date. Jennifer Tamborski, a seasoned digital marketing strategist, shared some of the parallels between dating and client acquisition. Just like dating there are stages in the process: Introduction, flirting, ...
#1010 Challenge Every Assumption From Our Archive with David Siegel
May 28, 2024 09:12 - 11 minutes - 9.25 MBFor many of us, the Covid pandemic feels like ancient history as our lives and businesses have gone back to normal. But for some companies, there is no going back. That's the case for Meetup.com. In late 2022 I had a chance to chat with David Siegel, founder of Meetup and how they completely turned their business on it's head during the pandemic. His lessons on how to adjust to a crisis are relevant for every business owner. If you missed the conversation, this is your opportunity to list...
#1009 AI Makes Stuff Up
May 26, 2024 09:52 - 1 minute - 1.58 MBWhen it comes to using AI for your marketing, I am reminded of the Russian proverb - Trust, but Verify. It rhymes in Russian... But it makes sense in any language. When you are thinking about using AI, remember that sometimes, AI will make up information to answer a question. There are some really alarming instances where someone used AI. They even cited the information given to it by the robot only to find out at the worst possible moment that the source didn't exist. So use the tool ...
#1008 Profitable Partnerships | Robin Waite
May 23, 2024 09:12 - 12 minutes - 11.4 MBIt was a real treat to have Robin Waite back in the guest chair. A business coach and public speaker, Robin share a success story about one interview that lead to 1,500 leads and over £150,000 (approximately $180,000) in business revenue. His story underscores that the journey to overnight success often involves months or years of effort, intentional networking, and value creation. So how did he do it? Robin shared a simple five step process that helped him create a successful partnership, ...
#1007 Smart PPC for Small Business Owners | Ameet Khabra
May 21, 2024 10:06 - 11 minutes - 10.3 MBMaybe you think your business is too small to take advantage of PPC. Our guest, Ameet Khabra doesn’t think that is true. You can use this powerful tool as long as remember that Google is not doing something out of the goodness of their heart. Google is not a charity, it is a business. Everything they do to improve search and analytics is ultimately designed to increase their advertising sales. So use the tools, look at their suggestions, but always remember their goals are not always a...
#1006 Thanks, But I Don't Need Your Help | Marketing Minute with Lorraine Ball
May 19, 2024 09:46 - 2 minutes - 2.36 MBSo today's marketing minute is a bit of a rant. Every day people reach out to me on LinkedIn, offering to help me grow my business. I’m sure they genuinely believe (not) they can help me. I’m just not interested. Don't get me wrong, it isn't because I think I am the leading authority on every subject and have nothing else to learn. I object to their sales process, targeting anyone with a key word in their bio. Don't be someone I will hate! Before you reach out and offer your services to...
#1005 Should I Get a Trademark? | Samantha Bradshaw
May 16, 2024 09:28 - 10 minutes - 8.6 MBEarlier this year, I had a chance to chat with Samantha Bradshaw, a small business and IP lawyer, about how to pick a name for your business. If you missed that episode, you can find it here. This is a continuation of that conversation where we focus on whether you should invest in a trademark for your business. Samantha shared a few things to consider as you weigh the pros and cons. Consider Your Business Goals: If you plan to expand your business, work in it long-term, or pass it on ...
#1004 Social Media is Social | Deidre Tshien
May 14, 2024 09:10 - 11 minutes - 10.8 MBHow many times have you heard someone say, “s.ocial media is social”? When you hear that, what do you wonder what it really means, or how you actually get social on social media? That was the topic of my conversation with Deirdre Tshien co-founder and CEO of Capsho, the world’s first AI-powered Podcast Copywriter. Dierdre’s explained a good strategy is based on more than just posting content. It is built on conversations and interactions with your audience. To do this effectively, you...
#1003 Don't Write Every Day
May 12, 2024 09:03 - 2 minutes - 2.63 MBSo you want to become the expert in your field. and you are writing blogs, crafting seminar slides, recording podcasts. You’re doing it all. But let’s be real, constantly coming up with fresh angles on the same topic can be draining. And in the fast-paced world of online content, what’s hot today might be forgotten tomorrow. Or, your best piece of content was released at the wrong time, so very few people saw it. The trick for every professional, trying to build a reputation as a subject m...
#1002 Women in Technology | Denzil Eden
May 09, 2024 09:42 - 11 minutes - 10.3 MBI spent some time with Denzil Eden, the founder of Smarty AI, an AI productivity assistant that aims to enhance routines and automate tasks. Denzil shared her experience as a female entrepreneur in the tech space. Throughout our conversation, she had great insights and advice for other women looking to play in the tech space. Here are the key points from the interview: Challenges in the Tech Space: Denzil shares her journey as a young, female founder in the tech space and highlights the u...
#1001 Create 30 Days of Content in 90 Minutes | Aaron Witnish
May 07, 2024 09:14 - 10 minutes - 10.4 MBI don't know about you, but I spend way too much time creating content. I'm always looking for a faster way to get it done so I can get back to the part of my business that actually generates revenue. If you're struggling with those same issues this conversation with Aaron Witnish is just for you. Aaron introduces a three-step process for generating thirty days of content in just ninety minutes. To start the process, do a bit of research. Use Google’s "People Also Ask" feature to identif...
#1000 - Celebrating 1,000 Conversations.
May 03, 2024 16:18 - 1 minute - 2.06 MBIf you had told me fifteen years ago, when I was running around recording conversations on my iphone that I would still be doing it a thousand episodes later, I would have told you you were crazy. But here I am, celebrating 1,000 episodes. I have had an amazing ride meeting interesting people from all over the world. I have learned so much from them about marketing and marketing trends and I have enjoyed sharing that information with you, my audience. So instead of asking for anniversary p...
#999 Short Form Video Tips with Jennifer Denney
May 02, 2024 09:12 - 12 minutes - 11.3 MBLike it or not, short form video needs to be a part of your overall plan. So Jennifer Denney and I chatted about some of the things you can do to make better looking, short form content, with minimal effort. 1) Remember it is disposable content, so it doesn't need to be perfect. 2) Record longer content and break it up into smaller bites (under a minute in length). That is much easier than trying to record one short tip every day. 3) Use AI to create shorts with captions. 4) Keep the...
#998 Meditation for the Real World
April 30, 2024 09:52 - 11 minutes - 9.9 MBIf you are like most business owners there is a lot of chaos and stress in your day. So sometimes you just need to take a breath. I have talked with other stress reduction experts in the past, so it was fun to revisit the topic with Ann Swanson, a best-selling author whose book on yoga practices has been translated into 15 languages. In this conversation we talk about how a few minutes of yoga or meditation can completely reset your day. These simple techniques provide immediate stress r...
997 Give Your Voice to AI
April 28, 2024 09:42 - 1 minute - 1.59 MBThese days, every content marketer is experimenting with AI. And it is a wonderful tool if you use it well. For example, you can ask it to create 10 or 12 social media posts that refer back to one blog post. However, you need to review those updates and make sure they actually sound like you because left to its own devices, artificial intelligence has essentially two voices. Stuffy Professional and College Frat Boy. If neither of those tones are you, you need to go in and tweak the tone s...
#996 Masterminding Success
April 25, 2024 09:59 - 11 minutes - 10.7 MBIf you’re like most business owners you don’t have all the answers. There’s so many skills you need to master, and tasks you need to accomplish that you may need to turn to the experts to get your questions answered. Hiring an army of consultants can be overwhelming and expensive so that’s when belonging to a mastermind group can be so beneficial Zachary Parker Harris joined me to discuss the benefits of mastermind groups for business owners. As the leader of Junto Global, he helps entrepre...
#995 Use AI to Repurpose Your Content | Greg Wasserman
April 23, 2024 09:55 - 11 minutes - 11 MBIf you're like me, you're cranking out a ton of marketing content and your wishing you could get way more bang for every minute you put into it. Well, according to Greg Wasserman, head of growth partnerships and community for Cast Magic, if you're willing to enlist the aid of a little AI your can make the time you spend much more effective. Greg really believes in the importance of recording everything, whether it's thoughts, meetings, or conversations, as potential content sources. With th...
994 - Why the Tortoise Always Wins
April 21, 2024 09:17 - 2 minutes - 2.54 MBAs a kid I loved the story of the tortoise and the hare. One day the tortoise and the hare line up for a race. The hare with its speed seemed destined for victory. But the tortoise pulled off a surprising win. While he was clearly outclassed in speed the tortoise focused on the finish line. Steady and plodding he made consistent motion forward. In contrast the speedy rabbit burst forward, then paused and started again. His mad dash at the end just wasn't enough to win the day. I often ...
#993 Using AI to Collect, Analyze and Use Data | Parker Olsen
April 18, 2024 20:13 - 10 minutes - 9.9 MBIn this conversation, I jumped into the world of Artificial Intelligence (AI) and its applications beyond just content creation. Focusing on automation and workflow efficiency, AI enthusiast, Parker Olson discusses how he uses AI to streamline operations in his business, PodPitch - an initiative fueled by AI. Day-to-day business tasks like data collection, data analysis, content creation, and more can be efficiently automated using AI. Olson introduces us to some handy tools for such purpo...
#992 What is Your Problem Solving Style? | Kris Ward
April 15, 2024 16:59 - 11 minutes - 9.9 MBKris Ward is back in the guest chair, this time with a lively conversation about entrepreneurial personalities. She delves into her unique approach of categorizing entrepreneurs into five distinct personalities based on their problem-solving and process management styles. From the "Rushaholic" who thrives on speed but may overlook details, to the "Sufferpreneur" who excels at crisis management but struggles with burnout, each personality has its strengths and weaknesses. As Kris introduces ...
#991 Social Media Chef
April 14, 2024 09:20 - 1 minute - 1.98 MBMy husband is an amazing cook. He reads recipes, comes up with his own variations, blending and layering ingredients in new and delicious ways. Even though he is amazing in our kitchen, he could not own a restaurant. Why? He knows how to time a meal with three dishes for eight people, but expanding that to thirty dishes, for one hundred people requires skills he does not have. What does it take to be a social media chef? The same challenge exists when it comes to professional social media....
#990 Selling on LinkedIn with Karen Yankovich
April 11, 2024 09:03 - 13 minutes - 12.9 MBIn this episode, I am joined by LinkedIn strategist and CEO of Uplevel Media, Karen Yankovich. A seasoned expert with over 30 years of experience, Karen talks about how LinkedIn can be instrumental in empowering women entrepreneurs and guiding individuals towards becoming industry thought leaders. The conversation begins with Karen elaborating on her approach to marketing based on relationship selling, a concept deeply ingrained in her due to her rich background in sales. By focusing on for...
#989 The Confirmation Process
April 09, 2024 09:13 - 10 minutes - 10.4 MBJoin this insights-packed episode as we welcome Janet Falk, a seasoned communication professional, and the chief strategist at Falk Communications and Research. She brings over 30 years of experience and discusses her innovative approach to understanding the buyer's journey, diverging from the traditional perspectives. Janet challenges the common belief that the buyer's journey is a passive process. She proposes an alternative idea she dubs "the confirmation process". Through this lens, the...
988 - The Dangers of Marketing Wallpaper
April 07, 2024 10:02 - 1 minute - 1.31 MBHas your brand become like background noise in the marketing landscape? Repeatedly saying the same thing has value as you try to establish a consistent brand . However, when it becomes a monotonous drone, your audience tunes out. If your message has lost its flavor and faded into the sea of sameness, it’s time to rekindle interest in your brand through subtle adjustments. Introduce a fresh hue into your visual palette or refine your verbiage to highlight a singular aspect of your message. ...
#987 A Name You Can Own with Samantha Bradshaw
April 04, 2024 10:00 - 11 minutes - 8.23 MBI had a great conversation with Samantha Bradshaw, a seasoned small business and intellectual property lawyer, about the process of naming a business. Yes, you want a cool name, but you also want one you can own and protect. Proactive Legal Prevention: Samantha emphasizes the importance of proactive measures to keep creative service providers out of legal entanglements. She highlights how businesses often encounter challenges when they receive "angry lawyer letters" or court documents, und...
#986 Imposter Syndrome
April 02, 2024 10:21 - 12 minutes - 11 MBZach Montroy dropped by for a discussion about imposter syndrome, particularly among founders and business leaders leaders. It is a common experience in the entrepreneurial journey and Zach emphasizes the role of self-compassion in combating imposter syndrome, suggesting that individuals should treat themselves with the same kindness and understanding they would offer to others. He offers practical strategies discussed include prioritizing tasks, practicing mindfulness, and developing emoti...
#985 Zero Click World
March 31, 2024 09:48 - 2 minutes - 2.48 MBThese days we're living in a zero click world. What that means is all of the social media platforms and even Google are trying to get you to stay on the platform. They're encouraging you to find the answers you need with them and they're discouraging people from clicking through to your website. Unless of course you're going to pay for an ad. So when you're not advertising. What do you do? How do you play in this zero click world. There's several things to keep in mind as you map your s...
#984 Build Authority with Authenticity
March 28, 2024 09:28 - 10 minutes - 8.35 MBI had so much fun chatting with Amy Singleton, about building authority with authentic content. Amy is the CEO and owner of Hite Digital Norman, an Inc. 5000 digital and branding agency. Amy's mission is to empower individuals to reconcile their personal and professional aspirations without compromise, and today, we're tapping into her expertise to explore how businesses can authentically engage with Google's algorithms to stand out in a world inundated with AI-generated content. Understa...
983 Build Your Brand with AI
March 26, 2024 09:57 - 10 minutes - 7.71 MBLaura Templeton dropped by for a conversation about using AI to build your brand. , an author and international speaker, discusses using AI to build your brand with Lorraine Ball. At first, the idea might sound a bit out there, but Laura dives into how AI, specifically ChatGPT, can be customized to reflect your brand's voice and values. Laura explains the concept of "custom instructions" in ChatGPT, where you can teach it about your brand, your audience, and your preferred tone. She likens ...
982 Everyone is a Storyteller
March 24, 2024 09:56 - 1 minute - 1.94 MBThese days everyone is telling you you need to be a storyteller. You need to be a storyteller in sales and in marketing. There are some people who are just natural storytellers, with the ability to pull you in with their words and leave you sitting on the edge of the seat. Then there is everyone else. So maybe you don’t feel like you’re a storyteller and this whole storytelling thing isn’t for you. Instead when you meet someone you leap right into the facts. “I’ve been in business twenty...
#981 Selling on Amazon
March 21, 2024 09:21 - 10 minutes - 9.68 MBCan you still make money on Amazon? That's the question I asked Lesley Hensell, co-founder of Riverbend Consulting, Amazon, once characterized as the Wild West of online selling, has undergone significant evolution. Success on this platform now necessitates a more strategic and disciplined approach. However, with proper guidance, achieving success is possible. So, you have a product ready to debut on Amazon. An organized is approach is required. Gone are the days of haphazardly listing pr...
#980 Adapt Your Sales Process to Your Customer's Personality
March 19, 2024 09:49 - 10 minutes - 9.43 MBImagine you're sitting across the table from someone, trying to figure out if they're the right fit for your business. But here's the catch, people don't come with instruction manuals telling you exactly who they are and if they're a good match for you. The key having productive conversations lies in understanding personality types. A few years ago, I had a great conversation with Benjamin Bressington, an expert in sales and communication, who shared invaluable insights gained from years ...