More than a Few Words
1,038 episodes - English - Latest episode: 2 days ago - ★★★★★ - 88 ratingsA marketing podcast for business owners. The brief conversations of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.
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Episodes
#38 Small Business HR
June 10, 2011 21:25 - 10 minutes - 9.98 MBI had a chance to catch up with Ann Fisher of HR Alternative Consulting, Inc and talk about some of the challenges small business owners face with regard to HR compliance.She believes PEOPLE are your most valuable asset. And she provides resources to increase productivity, retention and avoid costly legal issues.
#37 Why Clients Hate Your Website
June 08, 2011 21:27 - 25 minutes - 11.7 MBNo one sets out to annoy their customers, but all too often business owners do just that. How? By creating websites which are not customer focused, have too much flash, too much or too little information, hard to follow navigation or slow loading pictures. This was the topic of a recent episode of More than a Few Words when I sat down to chat with Jay Mattingly about how small business owners can avoid these mistakes
#36 Facebook for B2B Companies
June 03, 2011 23:06 - 23 minutes - 10.7 MBIf your small business offers a consumer product Facebook is an easy tool to use. But what if you are a B2B company? Is there a way for you to use Facebook? We think there is, and that is going to be the topic of today’s podcast. Allison and I discussed some of the strategies B2B companies can apply to connect with customers on Facebook. Facebook isn't just for consumer products. Every company can use this tool to crate a more "human" image.
#35 Blogging Tips for Small Business
May 27, 2011 20:10 - 30 minutes - 6.56 MBOur topic for this week: Blogging for business. You can see some of the questions and discussion on our blog http://www.roundpeg.biz
#34 Church Lending with Andre Gibson
April 23, 2011 22:56 - 3 minutes - 2.94 MBJay Mattingly of Roundpeg sat down with Andre Gribson of Sycamore Commercial Lending to talk about the challenges of church lending.
#33 Jay Mattingly and Alex Baker
March 21, 2011 01:12 - 3 minutes - 1.77 MBRecently I sat down with Alex Baker, Chief Executive at Infinistorm. Alex has a passion for technology and every time I speak with him I learn about new ways businesses can leverage technological advances. As I caught up with Alex in a very noisy coffee shop, he was very excited to talk about "virtualization". While large corporations have taken advantage virtualization for several years, it is now a viable alternative for smaller businesses, which make up the core of both Alex's (and our) c...
#32 Who is Sycamore Commercial Lending
March 21, 2011 01:06 - 4 minutes - 3.83 MBI sat down recently withL. Andre Gibson, MBA, Chief Executive Officer of Sycamore Commercial Lending. He shared with me how his frustrations as a banker led to the formation of Sycamore.
#31 Accounts Receivable Lending with Marcus Colson
March 21, 2011 01:02 - 4 minutes - 4.34 MBI sat down recently and talked with Marcus Colson, Chief Operating Officer of Sycamore Lending to talk about their Accounts Receivable lending products.
#30 Jay Mattingly and Alex Baker
March 17, 2011 19:40 - 3 minutes - 1.77 MBJay sat down with Alex Baker, Chief Executive at Infinistorm. Alex has a passion for technology and every time I speak with him I learn about new ways businesses can leverage technological advances. As I caught up with Alex in a very noisy coffee shop, he was very excited to talk about "virtualization". While large corporations have taken advantage virtualization for several years, it is now a viable alternative for smaller businesses, which make up the core of both Alex's (and our) clientel...
#29 From a Graphic Designer's Perspective
March 13, 2011 21:21 - 3 minutes - 3.64 MBIn a recent conversation at Roundpeg, Taylor talks about the difference between school and the real world, as well as some tips for small business owners when they work with graphic designers.
#28 What's New at Rainmakers
March 06, 2011 16:25 - 4 minutes - 3.68 MBI caught up with Tony Scelzo in a noisy coffee shop recently, and we talked aobut some of the changes at Rainmakers. An integral part of the Indy small business community, working with AddressTwo, they have automated the process of making strategic connections and managing contacts. They are, as Tony says, the eHarmony of business. To learn more, listen to our conversation
#27 Interview with Will Hardison
March 02, 2011 07:38 - 2 minutes - 1.96 MBJay Mattingly finally upgraded to an iPhone, and with it comes the capability to record interviews with some of Indy's brightest, young professionals. Up first, Will Hardison of Media Plug.
#26 Kenneth Cole: Social Media Misstep
February 03, 2011 20:06 - 4 minutes - 4.45 MBWhile there are no firm rules about what to say, and what not to say on Twitter. Today's comments by Kenneth Cole, was clearly a misstep. In today's podcast Allison and I talk about what the shoe manufacturer should have done, and what lessons small business owners can take away from their mistake.
#25 Branding Yourself with Erik Deckers
January 14, 2011 22:31 - 4 minutes - 4 MBErik Deckers, co-author of Branding Yourself: Using Social Media to Invent or Reinvent Yourself sat down with me in a noisy coffee shop to talk about his new book about personal branding
#24 Calendars and Productivity
January 14, 2011 22:01 - 3 minutes - 3.46 MBRecently Robby Slaughter and I were speakers at the Dominate Your Destiny Conference. After his presentation, I asked Robby to share just a small piece of what he covered in his presentation on productivity tools and ways to change your habits for a brief episode of More than a Few Words. In today today's podcast he talks about a new way to think about your appointment calendar.
#23 Walker, Business Relationships and More
January 03, 2011 06:35 - 2 minutes - 2.43 MBIn the course of writing her new book, Hazel has discovered a lot about how men and women define relationships differently.
#22 CRM and the Insurance Industry
November 30, 2010 02:13 - 8 minutes - 3.84 MBI spent a few minutes with Nick Carter talking about how any small business, but specifically insurance agents can use AddressTwo to stay connected to existing clients, create cross sell opportunities, and convert prospects to customers.
#21 Year End Tax Tips With Larry Marietta
November 23, 2010 07:45 - 3 minutes - 3.36 MBAs the year is winding down, it is time to think about year end tax planning.
#20 Measure What You Do
November 21, 2010 22:45 - 9 minutes - 4.46 MBIf you are using social media to drive traffic to your website. be sure you measure the results of your efforts.
#19 Lessons from the Turtles
November 11, 2010 22:46 - 4 minutes - 4.3 MBThe Teenage Mutant Ninja Turtles each brought different skills to the team, making them the ultimate crime fighting machine. Their team structure is one many organizations should emulate for a chance at success
#18 Crisis Social Media: The Cook's Source Case Study
November 04, 2010 17:11 - 4 minutes - 4.22 MBThe editors of Food Source Magazine have discovered that not all PR is good PR. In this podcast Allison Carter shares how other small business owners can avoid the same fate.
#17 The Brand Gap
October 16, 2010 11:54 - 3 minutes - 1.9 MBThe recent uproar about the Gap brand may me rethink my own branding strategy.
#16 Blogging Tips
October 08, 2010 16:36 - 4 minutes - 3.75 MBI write about blogging on a regular basis, and sometimes it is nice to just change things up a bit. So, today, I am going to talk about blogging. In this short podcast I share some of my favorite strategies for generating blog content.
#15 Meet Allison Carter
October 04, 2010 04:13 - 2 minutes - 2.61 MBAllison Carter is our word person at Roundpeg
#14 Forget Henry Ford - Lessons for A Tough Economy
September 29, 2010 15:44 - 4 minutes - 4.07 MBJay Mattingly and Nick Carter will be teaching a marketing seminar for small business owners which challenges the assumptions about how you should run a business.
#13 Deer, Moose and Elephant
September 01, 2010 23:14 - 4 minutes - 2.54 MBDirecting your marketing at customers who are just outside your comfort zone will allow you to continue to grow you business
#12 Do You Have Influence?
August 27, 2010 21:50 - 4 hours - 3.68 MBIn the world of social media, it is not just how many followers or fans you have, but how often the choose to interact with you!
#11 Whales, Squirrels and other Hunting Tips
August 27, 2010 17:41 - 4 hours - 4.05 MBSometimes a customer is too big or too small. In today's podcast I talk about spending your time on customers who are just right.
#10- Customer Service and Social Media
August 08, 2010 14:37 - 4 minutes - 3.92 MBI don't think good companies are changing their service levels, but I think they are using new tools to improve their response times. ... and companies who are not as good as they should be are discovering that consumers have power!
#9 Starting with Pain
March 30, 2010 16:29 - 4 minutes - 1.94 MBMatt Nettleton of TrustPointe shared his perspectives on uncovering pain in the sales process.
#8 Strategies for an Economic Recovery
March 21, 2010 19:37 - 3 minutes - 798 KBAfter more than 21 months of recession, many small business owners do not know how to react to a recovering economy. In today's podcast I talk about the single most important strategy for small business owners in the recovery ... consumer spending!
#7 Why You Should Add video to Your Website
March 16, 2010 21:23 - 3 minutes - 1.68 MBI had a chance to sit down recently with Dave Anderson of Pinpoint Multimedia to talk about video. Dave, a video strategist shared some tips for small business owners considering adding video to their website.
#6 Meet Taylor Brough
February 13, 2010 22:45 - 3 minutes - 1.45 MBEvery member of the Roundpeg team brings something unique to the job, talent skills, and a perspective that is uniquely their own. Some are more outgoing, and other's a little shyer or more laid back. This week on More than a Few Words I interviewed our graphic designer Taylor Brough. He is a graduate of The Henry Radford Hope School of Fine Art at Indiana University, so he brings a unique artistic style to our design projects. While he is more comfortable drawing than talking, I did...
#5 Meet Roundpeg Employee Jay Mattingly
February 13, 2010 00:04 - 3 minutes - 1.49 MBIn addition to interviewing friends and local business experts, I have had some fun interviewing members of the Roundeg team for my podcast: More Than a Few Words. In this podcast, you get a chance to meet the newest member of the Roundpeg Team; Jay Mattingly. A recent graduate of IUPUI, Jay brings a great sense of humor and can do attitude to his role as an account executive and web designer. Although he has only been here a few months, he already has some great projects under his belt i...
#4 I will not be run over by the economy!
February 02, 2010 23:16 - 3 minutes - 1.61 MBAs a small business owner, there are days I feel like I have been run over by the economy. There I am minding my own business, driving along, when along comes the economy moving full speed ahead in a downward direction. It is easy to make excuses and let the impact slow me down! But I have big plans so I know I can not let the external factors like the continued sluggish performance of the economy distract me from my goals and objectives. What about you? Do you have a plan to keep your s...
#3 Trade Show Tips
January 23, 2010 18:04 - 4 minutes - 4.3 MBAs a woman, I know it is all about the clothes. And that is exactly what Shawn Quick Raflik and I talked about when she dropped by recently; CLOTHES. What do you wear to a trade show? What type of branded apparel looks professional, and makes a memorable statement in your trade show booth.
#2 But it is My Business
January 14, 2010 17:54 - 3 minutes - 3.32 MBMy friend, Laina Moloski dropped by the other day to talk about all the new changes at C & S Consulting which include her new books, and new web site. In this first podcast we focus on her new book: But it is My Business in which she shares tips and realistic ideas for small business owners. From ideas on how to terminate employees to tips on sales and planning, Laina approaches the process of owning a buiness with humor and serious advice. The book will be launch on March 30, but it is avai...
#1 Your Ideal Customer with Matt Nettleton
January 07, 2010 19:41 - 4 minutes - 2.03 MBMeet my sales coach, Matt Nettleton. I love his direct, no-nonsense approach to building my business. One of the things we have focused attention on lately is the difference between my average customer and my ideal customer. The average customer, are the clients I attract now. But the ideal, are the clients I want to do business with. Doing business with these companies will help me grow my business over time. Want to learn more about the difference? Take a moment, and listen to the inte...