![More than a Few Words artwork](https://is5-ssl.mzstatic.com/image/thumb/Podcasts113/v4/6a/27/14/6a27140a-c118-687d-9125-668ff3b6b65b/mza_6372720542955216441.png/100x100bb.jpg)
#279 Missing the Target - Where did Applebee's Go Wrong
More than a Few Words
English - September 18, 2017 21:28 - 11 minutes - 10.7 MB - ★★★★★ - 88 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #278 Discovery Phase
Next Episode: #280 The Good and Bad of Psychographic Segmentation
When Applebee’s announced they would close 135 locations in 2017 I wondered what had happened to the once-popular chain. As I looked at their recent history it became very clear, that their desire to appeal to millennials had led them down a path, far away from their core customers.
They didn't connect with the new market and they turned off their loyal fans.
In this podcast, Sam and Lorraine explore where they got off course and how they and other companies need to focus on their target customers if they want to succeed.
If you want to learn more about defining your target customer, be sure to grab a copy of our target marketing workbook.
More than a Few Words is a production of Roundpeg, a marketing strategy firm.