#243 Why Should I Buy From YOU
More than a Few Words
English - March 09, 2015 12:05 - 22 minutes - 20.8 MB - ★★★★★ - 88 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Next Episode: #244 Consistency Wins
Your brand position statement isn't just marketing hype. Used correctly it defines what you want customers and prospects to think about your company.
It defines who your customer is, what they want and how you are uniquely qualified to meet their needs. It outlines the impression your company leaves in the mind of a prospective customer by answering a very simple, but important question. Why should I buy from you?
More than a few words is a production of Roundpeg, a digital strategy agency in Indianapolis