More than a Few Words
1,038 episodes - English - Latest episode: 2 days ago - ★★★★★ - 88 ratingsA marketing podcast for business owners. The brief conversations of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.
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Episodes
#385 5 Ways to Improve Your Profile
May 24, 2019 09:00 - 12 minutes - 13.2 MBIn this week’s episode, Javed S. Khan shares five tips to improve your LinkedIn profile. Be prepared to stop the podcast and improve your profile along the way. MTFW is a production of Roundpeg, an Indianapolis Digital agency.
#384 Consumer Products on LinkedIn
May 16, 2019 20:15 - 10 minutes - 9.77 MBLinkedIn is not just for B2B communications. In this week’s episode Jennifer Denney of Elevated Marketing shares an example of a consumer product successfully using the LinkedIn advertising tool. More than a Few Words is a production of Roundpeg. Each week, your host, Lorraine Ball chats with marketing professionals from around the world about topics relevant to small business owners.
#383 Brainstorm By Yourself
May 10, 2019 10:00 - 13 minutes - 13.2 MBBrainstorming by yourself can feel like playing tennis alone. You hit the ball really hard and watch it fly, but it's not that satisfying because you don't get the return. My guest Carrie Anton the author of Me, Myself and Ideas says it doesn't have to be that way. Carrie says: “You have to move from get work done mode into creativity mode. In that mode we create a lot of fun, sometimes very playful activities such as things that you might have done in kindergarten. Such as using a mag...
#382 Lorraine Ball Day of Digital Preview
May 06, 2019 18:15 - 5 minutes - 5.49 MBYour host, Lorraine Ball will be one of 9 featured speakers in the Day of Digital Online conference. Listen to a preview now, then check out her full session on May 9th.
#380 Jasmine Jenkins Day of Digital Preview
May 04, 2019 18:03 - 7 minutes - 6.87 MBJasmine Jenkins is one of the featured speakers in Day of Digital. Learn more at www.dayofdigital.com
#380 Karen Leonard Day of Digital Preview
May 04, 2019 18:01 - 7 minutes - 7.45 MBKaren Leonard is one of the featured speakers in Day of Digital. Learn more at www.dayofdigital.com
#379 Get A Life
May 03, 2019 09:00 - 10 minutes - 9.81 MBWant more free time? This week’s guest Matt Nettleton shares his tips for working smarter, not harder
#378 Google My Business Posts
April 26, 2019 09:00 - 11 minutes - 10.6 MBBryan Caplan thinks most small businesses are missing out on the opportunity to improve their SEO and advertise their business, essentially for free with Google My Business
#377 Write for People
April 19, 2019 09:00 - 9 minutes - 9.1 MBOur guest, professional writer Scott Flood is passionate about writing content for human beings.
#376 Successful Business Events
April 12, 2019 10:00 - 12 minutes - 15 MBThis week, our guest Grant Carlile of the Mountains explains that a successful event is about so much more than the food and the venue. More than a Few Words is a production of Roundpeg
#375 Coaching Conversation
April 05, 2019 10:00 - 10 minutes - 9.81 MBThis week business and life coach Halle Simpson talks with us about the seven steps of a coaching conversation. MTFW is a production of Roundpeg, a digital marketing agency in Indianapolis
#373 Google My Pictures With Bryan Caplan
March 23, 2019 17:26 - 10 minutes - 11.1 MBThis week our guest Bryan Caplan (Bryan Caplan Marketing) talks with Lorraine about how to spice up your Google My Business Page with Photos and Video
#374 Social Media Audit
March 22, 2019 09:00 - 9 minutes - 9.3 MBThis week it is two for the price of one as the Co-founders of Green Loop Marketing Melanie Allen and Meghan Martin join Lorraine Ball for a conversation about social media audits. More than a Few Words
#372 Don't Hire a Web Designer
March 15, 2019 09:00 - 27 minutes - 24.8 MBThis week Doug Karr dropped by Roundpeg for a conversation about why companies shouldn't hire a web designer.
#371 Niche Marketing Is Profitable
March 08, 2019 11:40 - 11 minutes - 10.5 MBSometimes you have to narrow your focus to increase your profit. In today's conversation with Laurie Knechtel of Truss Marketing we dive into the topic of how finding a niche can actually drive more business.
#370 Let's Chat
March 01, 2019 10:00 - 13 minutes - 12.2 MBThis week we spoke to Bobbi Baehne of Think Big, Go Local about how to use Facebook chatbots to deliver messages your customers will notice.
#368 It is all About Process
February 22, 2019 10:00 - 41 seconds - 11.6 MBThis week’s speaker, Grant Carlile believes that instead of constraining creativity, rigid process can actually set you free More than a Few Words is a production of Roundpeg
#367 The Entrepreneur Mastermind
February 16, 2019 05:37 - 10 minutes - 9.48 MBThis week our guest, Karmen Fink describes her networking / mastermind group which offers entrepreneurs a safe space to learn, grow and succeed.
#366 How do you grow an Instagram fan base?
February 11, 2019 13:17 - 13 minutes - 12 MBStart with this conversation with Will Hardison
#365 High Tech Sales
February 01, 2019 10:11 - 11 minutes - 27.1 MBHigh tech products often solve problems people aren't even aware they have. So how does a salesperson convince someone to buy something they don't know they need. In today's conversation, sales coach Matt Nettleton suggests you start by researching companies that might need your product and then calling them on the phone. Sure it is a little old school, but it works.
#364 Alternative Ad Words
January 25, 2019 11:06 - 7 minutes - 7.01 MBWhat do you do when a much larger, more well funded company comes into the market and starts bidding on the same ad words you want? Well you have two choices, pay more or get creative. In today's conversation Michelle McNalley explains how you can look for alternative key words and still drive traffic to your site, without breaking the bank. More than a Few Words is a production of Roundpeg, an Indianapolis Digital Agency.
#363 State of Innovation
January 18, 2019 11:04 - 10 minutes - 9.96 MBWe are living in an era of unprecedented innovation. At the core of this explosive growth in new businesses, new products, and new ideas is the ability for anyone to access tremendous resources and tools from their desktop. Information and research, collaboration tools and 3D printing are drive the costs of launching a new idea down to a fraction of what it would have cost just a few years. ago. any period in historyWe are living in an age of exploding innovation. Every time you turn aro...
#362 Innovation - What it Takes to Make an Idea Succeed.
January 11, 2019 11:00 - 9 minutes - 9.06 MBNot all ideas are good ideas. According to our guest Chris Hoyt, most even suck. But even so, with the right team, and a willingness to listen to your customers, you can launch a successful business.
#361 Do you have a business map?
January 04, 2019 11:00 - 6 minutes - 1.57 MBIf you were about to head out on a long road trip to somewhere you had never been, you would want a roadmap. The specific outline, with milestones along the way, would tell you that you were heading in the right direction. Just like a road trip, you are driving your business to a place you have never been before, so you should have a roadmap for that as well. In today's episode, Lorraine and Sam talk about how to start your planning process.
#360 Flip It Or List It. Is it Time to Sell Your Business
December 28, 2018 11:00 - 10 minutes - 9.75 MBAs a business owner, you don't always get to spend your day doing the things you love. But if too much of your time is being spent on tasks you don't love, if you are starting to burn out it may be time to consider making changes or letting go. Ryan Parshall realized he was burning out and sold his marketing agency. Today, he works with other business owners to help them decide if it is time to flip or list.
#359 Guerrilla Marketing
December 21, 2018 11:00 - 10 minutes - 9.96 MBInnovative, unconventional and low-cost marketing techniques aimed at obtaining the maximum exposure. That is how Alan Silber of the Guerilla Agency describes his approach to marketing.
#358 Internal Podcasts with Jennifer Crawford
December 14, 2018 11:00 - 10 minutes - 24.3 MBFor the most part, we think of podcasts as a method of reaching out beyond your organization. But they can be a very effective tool for internal communication as well. If your memo falls flat and your newsletters are ignored by your team, consider podcasting for internal communications. Podcasts are a great way to make windshield time productive. Modern workforce appreciates the flexible nature of on-demand content. They don’t necessarily have time when you want to talk, but they still wan...
#357 Yes, You Need an SSL
December 07, 2018 11:10 - 9 minutes - 8.66 MBWhen you leave your home you lock your door. Makes sense, right? You wouldn't want anyone to steal your stuff. But what about your website? Do you lock that door, too? This week Lorraine and Simon chat about adding an SSL to your website.
#356 Introducing Just a Few Words
November 30, 2018 11:00 - 6 minutes - 6.16 MBWe've added a new program to our line up. In addition to the weekly conversation with marketing professionals from around the world, we're launching Just a Few Words. This is a quick daily marketing tip available as an Alexa Flash Briefing. Every day Lorraine Ball shares a thought or idea you can put in to practice right away. So if you start your day with a few news headlines, be sure to add Just a Few Words.
#355 My First Dollar
November 23, 2018 11:00 - 12 minutes - 11.1 MBI love talking with business owners. I am always surprised at where their ideas came from and what they learned along the way. Well, I discovered I am not alone in that curiosity when I spoke to Heather Chastain, the Queen of Words and host of the Podcast, My First Dollar. Listen as she shares some of the most interesting things she has learned along the way. And please, take a minute to tell us what you would like to hear next on More than a Few Words. Our short listener survey will...
#354 Influencer Marketing
November 16, 2018 11:00 - 11 minutes - 10.1 MBMany people think that influencer marketing is about paying someone to endorse your product. While that can work, Shane Barker says there is much more to a successful influencer relationship. It needs to be a collaboration, which each party involved brings something of value to the table and is in it for the long term. Do you enjoy More than a Few Words? We would like a little feedback about the program. Take a short survey now.
#353 Cold Audiences -Building Funnels with Facebook Ads
November 09, 2018 11:00 - 9 minutes - 20.9 MBOften, potential customers don't know you have what they want, or even that they want what you have. That's ok, you can peak their curiosity with an advertisement on Facebook. Once you have their attention, retargeting can keep your message top of mind. This week, Jennifer Denney of Elevated Marketing Solutions explains how you can use these ads to warm up cold leads.
#352 Inbound Marketing
November 02, 2018 10:49 - 7 minutes - 6.93 MBCustomers can smell advertising a mile away. That's why inbound marketing, which drives potential clients to your website looking for information can be so powerful. Instead of hitting them with a hard sell, you woo prospective customers with gentle tips that position you as a subject matter expert. More than a Few Words is a weekly conversation about marketing. What do you think of the program? We would love to know. Answer a few quick questions now. https://goo.gl/forms/5kXL3EW9...
#351 Smart Speaker Marketing with Lindsey Anderson
October 26, 2018 10:00 - 11 minutes - 10.1 MB47 million Americans have smart speakers in their homes. So whether they say Hey Alexa, or Hey Google, or even hello Apple these consumers are turning to these devices every day to turn on and off other electronics in their home, make notes, set a reminder and even buy items on Amazon. Lindsey Anderson (oneclicklindsey) thinks those speakers present an opportunity for marketers. How? As consumers turn on their speakers every day, they can sign up for daily briefs. These 1 - 2 minutes of n...
#350 Email Marketing with Sam and Page
October 22, 2018 10:03 - 10 minutes - 24.4 MBThere is more to email marketing than just sending out a simple newsletter. With segmentation and click funnel tools, they can be an integral part of your email marketing. This week, Sam and Page sat down with Lorraine to talk about the tools they love, and a few they don't! MTFW is a production of Roundpeg, an Indianapolis based digital agency.
#349 Customer Care
October 19, 2018 10:00 - 6 minutes - 5.72 MBAfter the sale, the real work begins. Unfortunately, many organizations do not have a specific process for a smooth handoff between the sales and execution teams. Amy Woodall explains that without a well-defined onboarding process there are more chances to disappoint a customer as expectations are not clearly communicated.
#348 Get your company ready to sell
October 12, 2018 10:00 - 10 minutes - 9.42 MBThinking about selling your business? It doesn't happen overnight. As Ryan Parshall of Peterson Acquisitions explains there is a lot of work to do before you are ready to sell. The good news, you can start working on that today, even if you don't think you are ready to sell. And when you are done listening to this podcast, grab a copy of Ryan's ebook. Top 7 Best Ways To Prepare To Sell Your Business
#347 Warm Audiences - Building Your Sales Funnel with Google Ads
October 05, 2018 09:00 - 10 minutes - 24.6 MBWhat if you could put your product or service in front of a prospective customer just as they are thinking about buying? With Google Adwords you can. Leveraging the power of search you can build your sales funnel with pre-warmed leads. Then using retargeting you can make sure those prospective clients see your ads again and again. Sound complicated? It really isn't. This week, Jennifer Denney of Elevated Marketing explains how it works.
#346 Why You Should Host Your Own Conference with Jennifer Crawford
September 28, 2018 10:00 - 12 minutes - 27.9 MBHosting a conference isn’t as difficult as you think and Jennifer Crawford believes the pay off can be huge . Planning an event for 200 or frewer attendees gives you a chance to meet face to face with people you may only know through online events. The interactions allow you to build deeper connections with your community of customers, prospects, referral partners, and yes, even competitors. Don’t try to be all things to all people. Keep the focus narrow and you are more likely to attract ...
#345 Non-Technical Ways to Improve Your Site
September 21, 2018 10:00 - 7 minutes - 17.8 MBYou don't need to be a WordPress wizard to craft a quality site. Content is key to getting your message across, and you shouldn't just focus on your design at the expense of your content. On this episode of More Than a Few Words, Roundpeg's Lorraine Ball and Web Support Specialist Simon Efroymson talk about the many ways to improve your site's readability and searchability without having to rely on experience manipulating code. More Than a Few Words is a production of Roundpeg.
#344 Trade Show Tips with Randy Clark
September 14, 2018 10:00 - 11 minutes - 26.3 MBTrade shows are overwhelming. There are so many people to talk to, products to look at, and business cards to hand out. It seems easy to get lost in the flurry. You need to stand out. What are some things you can do to get noticed at trade shows? Roundpeg's Lorraine Ball and TKO Graphix's Randy Clark talk about their trade show experiences and ways to get noticed while behind the table. More Than a Few Words is a production of Roundpeg.
#343 Meet the New Kid
September 07, 2018 10:00 - 8 minutes - 19.6 MBA new workplace brings with it a whole set of challenges. It can be intimidating being in a foreign space with a completely new set of coworkers. There's a bit of a learning curve that comes with a new position. How can you overcome the stress of starting fresh? This week on More Than a Few Words, Roundpeg's Lorraine Ball and Britt Baue talk about being the new kid on the job. More Than a Few Words is a production of Roundpeg.
#342 Goals and Stepping Up with Melanie Gaston
August 31, 2018 10:00 - 8 minutes - 20.5 MBAdapting to change can be difficult, not just in the work-place. What do you do when you're suddenly thrust into an unfamiliar position? You can either resist the change or flow with it. On this episode of More Than a Few Words, Roundpeg's Lorraine Ball and Melanie Gaston talk a bit about the difficulties that come with a change in responsibility and some of the lessons learned from growing pains. More Than a Few Words is a production of Roundpeg.
#341 IHOP - IHOB - What were they thinking?
August 24, 2018 10:00 - 9 minutes - 8.9 MBIn the span of a month, the International House of Pancakes affectionately known as IHOP changed their name to IHOB and then back again. Was this savvy marketing or a silly prank gone hopelessly wrong? Page Jones thinks it was one of those marketing mistakes, that everyone at IHOP hopes the world will forget about, soon.
#340 The ISBDC - What Business Owners Need to Know
August 22, 2018 20:09 - 11 minutes - 10.6 MBIndiana is taking bold steps to introduce Hoosiers to the World, and the World to Indiana. Through the ISBDC (Indiana Small Business Development Center) there are free services available for business owners looking to grow their business and expand beyond our borders. From training and counseling services, to support developing an export strategy, the ISBDC is helping thousands of business owners each year become more successful in Indiana. To learn more about their programs, Lorraine s...
#339 Digital Accounting Revolution
August 17, 2018 14:30 - 10 minutes - 9.54 MBFor generations, accountants relied on handwritten ledgers, carefully written recording every transaction generated by a business. Then came programs like Quickbooks which have automated the process. Now the next iteration of these programs is available. Quickbooks Online. But is the software the right choice for you? Larry Marrietta of Marietta Financial Services and host Lorraine Ball talk about the pros and cons of online accounting software. This special episode of MTFW features...
#338 Are You Verified?
August 10, 2018 10:00 - 6 minutes - 5.99 MBIf you have been paying attention to changes on Facebook lately, you will notice blue and grey check marks appearing next to company listings. These symbols identify that the page has been verified by Facebook. In this era of scammers and hackers, verification gives visitors confidence when they visit your page. This week, Sam and Lorraine talk about why you need to verify, how to get your verification and what to do next. MTFW is a production of Roundpeg, a digital agency.
#337 Should You Fly a Rainbow Flag?
August 03, 2018 10:00 - 6 minutes - 15.9 MBWhen June rolls around, suddenly everything gets a bit more colorful. Rainbow flags adorn porches and automobiles. It's very tempting to hop on the pride-wagon, but should you? If you're just promoting pride to grab a few rainbow dollars, maybe you should rethink what to do the rest of the year before you plan your Rainbow strategy for the month of June. Today Roundpeg's Lorraine Ball and Lead Graphic Designer Cherilyn Juris talk about when it is appropriate to fly the rainbow flag for a ...
#336 Pearl Pathways - Web Design Tips
July 27, 2018 10:00 - 12 minutes - 28.6 MBThis week, Lorraine talks with Waylon Wright and Diana Caldwell of life science company Pearl Pathways about their web design process. If you have a company which sells expertise, not products, this episode is a must listen. MTFW is a production of Roundpeg, a web design company. Curious about the final product? Go to https://www.pearlpathways.com/
#335 To Meme, or not to Meme.
July 20, 2018 12:28 - 9 minutes - 21.8 MBMemes are almost synonymous with the internet. Memes are a constantly changing inside joke, shared by millions and distributed via the web. They can be inclusive or exclusive. They serve as commentary on shared experiences. For these reasons, memes are appealing to businesses on social media. But the question of whether or not they should use them is a much-debated one. Join Roundpeg's Lorraine Ball and Social Media Specialist Page Jones as they discuss memes and their use for business. Mo...