#341 IHOP - IHOB - What were they thinking?
More than a Few Words
English - August 24, 2018 10:00 - 9 minutes - 8.9 MB - ★★★★★ - 88 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In the span of a month, the International House of Pancakes affectionately known as IHOP changed their name to IHOB and then back again. Was this savvy marketing or a silly prank gone hopelessly wrong?
Page Jones thinks it was one of those marketing mistakes, that everyone at IHOP hopes the world will forget about, soon.