More than a Few Words
1,038 episodes - English - Latest episode: 2 days ago - ★★★★★ - 88 ratingsA marketing podcast for business owners. The brief conversations of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.
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Episodes
#432 Question of the Day with Robby Slaughter
December 20, 2019 09:55 - 10 minutes - 15.7 MBEvery day for the past six years, Robby Slaughter has been asking a question of the day. Sometimes, silly, sometimes serious these questions generate responses between friends and strangers. I sat down with Robby to understand why he does it, and what he has learned along the way. Look for Robby’s question every day on Facebook. https://www.facebook.com/robby.slaughter
#431 Three Processes with Barry Magliarditi
December 17, 2019 10:44 - 10 minutes - 9.83 MBIf you could go back and start your business over, what would you change? This week's guest Barry Magliarditi has three processes he wishes he had impletemented soon. About Barry Barry Magliarditi is the founder and director of The Game Changers. He has been recognised for his thought leadership by the 30 under 30, 2015 Telstra Business awards and was chosen as Australian Coach of the Year for the 2016 Invia Innovation and Excellence in Business Coaching in Australia.
#430 Start with a Site Map
December 13, 2019 11:00 - 8 minutes - 7.35 MBLike the index in the back of a book, you web site map outlines all the information on your website. It is a powerful tool while you are building the site. And when you are done it will help search engines index the information correctly. This week, our project lead, Britt Baue explains how she builds a site map
#429 You Can't Talk Shit Done
December 10, 2019 10:00 - 11 minutes - 15.9 MBWe have all attended meetings where nothing got done. Maybe there were great discussions, and maybe you had lots of notes when you left, but nothing changed. This week, out guest Randy Clark, the author of the new book, "You Can't Talk Shit Done" explains you need a plan behind the words. From weekly updates to companywide mission statements, businesses fail when there is too much talk and not enough action. You Can't Talk Shit Done provides frameworks for getting the most out of busine...
#428 The Joy Powered Workspace
December 06, 2019 10:03 - 10 minutes - 9.7 MBSusan White, co-host of the Joy Powered Workspace Podcast dropped by for a conversation about creating a work environment where people look forward to walking in the door every day. About Susan Susan White is the CEO of Susan Tinder White Consulting, a Collaborator with Purple Ink, co-host of The JoyPowered Workspace Podcast, and co-author of The JoyPowered™ Team. Susan has a passion for identifying, developing, coaching, and retaining talent. Susan’s experience includes 30+ years as...
#427 Strategic Relationships
December 03, 2019 10:18 - 11 minutes - 10.2 MBWe all have lots of contacts, but most of the people we know are just that, contacts. Only a small, select few are true strategic relationships for us in our business. But those select few drive us to be better, hold us accountable and help us find the fire within that we need to achieve great things. This week, my guest David Nour explains how we can cultivate those very special relationships. A thinker, keynote speaker, business advisor and best-selling author, David Nour is interna...
#426 The Art of the Freelancer with Laura Briggs
November 29, 2019 10:00 - 12 minutes - 11.1 MBThinking about a side hustle? Or maybe you have an employee who wants to do some freelance work on the side. In this episode, we talk about the do's and don'ts of cultivating work on the side. Our guest is Laura Briggs, a writer, entrepreneur and author focusing on the impact of the freelance economy.
#425 Facebook Live - Sam Von Tobel
November 26, 2019 10:00 - 9 minutes - 9.85 MBMonday morning at Roundpeg, right around 11 am, we set up the camera and shoot a Facebook live video. Why do we do it? That's the topic of this week's episode of More than a Few words, with Sam Von Tobel, the new host of Monday Morning at the 'Peg.
#424 Workplace Empathy _ Lisel Mertes
November 22, 2019 10:00 - 10 minutes - 10.6 MBLife happens and sometimes it is hard to keep the distruptions of your life or of your employee's lives outside the workplace. This week's guest Lisel Mertes believes that you shouldn't have to keep those two parts of your employee's lives separate. As a matter of fact, learning to bring emplathy into the workplace is actually good for business.
#423 Social Media Planning
November 19, 2019 10:00 - 9 minutes - 10.3 MBWhen you are developing social media, where does the information come from? How do you figure out what to write? These are questions we get asked every day as we write content for companies as different as a flooring installer, to a bean company to a tech firm. So Lorraine sat down with Staci Seber our social media specialist t ofind out some of the tricks of the trade.
#422 Making the Transition to Business Owner.
November 15, 2019 10:07 - 11 minutes - 10.3 MBMany of us started out as a solo entrepreneur. However, somewhere along the way the business grew and we had to make that transition from worker bee to business owner. Today, my guest Matt Zentz of Market Path shares his journey from developer to owner.
#421 Survive and Thrive Regardless of the Economy
November 08, 2019 10:09 - 7 minutes - 5.39 MBAs we get close to the 10 year anniversary of More Than a Few Words, I've been digging around in my archives. This week I've put together two episodes that both deal with small businesses and the economy. Although the episodes are 10 years old, there's a lot of relevance for business owners today. This first episode starts with a story, but it's really about business owners using the economy and factors outside of their control as reasons for not investing and not growing. In the second...
#420 How to Get Unstuck with Andrea Liebross
November 06, 2019 10:00 - 11 minutes - 12 MBWe've all been there, with so many things to do, feeling overwhelmed and stuck. If you find yourself staring at a to-do list that is three pages long, or a giant task between you and success, then today's conversation with Andrea Liebross is just what you need.
#419 The New Science of Time Management
November 01, 2019 10:00 - 11 minutes - 11 MBRobby Slaughter is a man who uses time well. The author of five books, he dropped by to talk about his newest one, The New Science of Time Management. We can't change the amount of time we have, but we can change how we think about it. More than a Few Words is a production of Roundpeg.
#418 Meet Gen Z with David Vogelpohl
October 30, 2019 10:00 - 12 minutes - 12.8 MBJust when you got used to millennials, along comes Gen Z. As these younger professionals are now entering the workforce and making their own purchase decisions they bring a very different set of experiences and a different set of values to those interactions. In today's covnersation with David Vogelpohl, VP, Web Strategy of WP Engine shares the results of a survey looking at generational differences and explains how this will affect you as an employer or a business marketing to this communi...
#417 The Help Method with Kevin Mullett
October 25, 2019 11:00 - 14 minutes - 13.1 MBLet's face it, most companies need a little HELP with their content. This week, my guest Kevin Mullett shared his special forumula for content HELP. Humanize Your Message Encourage Conversation Listen First Promote Less. Be sure to download the Content Opportunity Report: About Kevin Kevin Mullett, is the Director of Visibility and Social Media at MarketSnare, a product that helps multi-location brands capture local opportunity via SEO/SEM/SM at scale for franchise and dealer netwo...
#416 The Entrepreneural Journey
October 18, 2019 10:06 - 10 minutes - 9.66 MBToday, Heneka Watkis Porter is a succesful entrepreneur. How did she get there, and what did she learn along the way? Listen to today's episdoe to find out. About Heneka Heneka Watkis-Porter is a serial-entrepreneur, author, speaker, fashion designer and podcaster. She wakes up every day with a grateful heart as she lives her purpose of “life transformation through inspiration”. She is the founder/CEO of the authentic Jamaica clothing brand, Patwa Apparel. Heneka is also the creator ...
#415 Live from She Podcast with JoDee Curtis and Danielle Ireland
October 14, 2019 14:11 - 11 minutes - 10.5 MBThis is a special episode of More than a Few Words, recorded live at She Podcast, a women's podcasting event. Lorraine caught up with JoDee Curtis of the Joy Powered Podcast and Danielle Ireland of Don't Cut Your Own Bangs to talk about why business owners need to get out of their office and attend events like this, how to deal with the information onslaught and set priorities on which ideas to put into practice. About our guests: JoDee Curtis is the Founder of Purple Ink and the ink pa...
#414 Use Events to Grow Your Business
October 11, 2019 10:00 - 13 minutes - 12.2 MBOne to one marketing is great, but it takes a lot of time. This week, my gest Anna Osherov, an Eventologist explains that events allow you to be more productive, with one to many marketing. About Anna Anna is the founder of The Holistic Business Hub, a boutique venue that supports and empowers business people to bring their vision to life. By providing a successful space where people run demonstrations, workshops and events. Our clients rapidly grow their exposure through our comprehensi...
413 Pick the Perfect Promotional Item - Dean Kapsalis
October 04, 2019 10:00 - 11 minutes - 10.5 MBLooking for a trade show give away or something for your team, Dean Kapsalis has a simple three step process to help you select the perfect item. About Dean Our guest, Fuel Merchandise Group founder, Dean Kapsalis, has been in the marketing industry for 20 plus years. A Hoosier native and IU alum, Dean’s passion for education and athletics led to a valuable college experience as a 4 year student-athlete. Lessons learned in the classroom and on the field provided the foundation for an acc...
#412 Being Unapologetic Davide Di Giorgio
September 27, 2019 14:58 - 10 minutes - 9.37 MBAre you constantly comparing yourself to other people to see how you measure up or are you proudly different? This week our guest David Di Giorgio thinks that perhaps cases you're suffering from "Comparanoia" What is Comparanoia? Is that excessive and even obsessive desire to be like other people, or unlike anybody else. Some people will say no. I don't have a comparison problem. I don't compare myself to anybody and what's interesting is when you try to be unique or unlike anybody else ...
#411 StoryTelling -- Alexandra Rufatto-Perry
September 24, 2019 10:00 - 11 minutes - 10.6 MBEveryone has a story to tell. This week, my guest Alexandra Rufatto-Perry the owner and CEO of Practically Speaking, LLC, talks about how to use storytelling as part of your business communication. About Alex Alexandra Rufatto Perry is the owner and CEO of Practically Speaking, LLC, which helps executives and their leadership teams develop the communication skills necessary to command rooms and deliver captivating messages. Alex is a highly-acclaimed TEDx speaker, facilitator, and mentor...
#410 B2B Podcasting - Bill Caskey
September 20, 2019 10:00 - 11 minutes - 10.3 MBTen years ago, Bill Caskey inspired Lorraine to create a podcast. Today, he shares why every B2B company needs one. About Bill Caskey Bill Caskey writes books, records podcasts and produces videos with one intent: help sales teams move from ordinary to extraordinary. The market has changed dramatically, which demands you prospect and sell differently in order to succeed. Those who change their mindset and mechanics can “own” their market. Bill proves that by abandoning the worn out sale...
#409 The Tech of Business - with Jaime Slutzky
September 13, 2019 10:00 - 11 minutes - 10.7 MBOur guest, Jaime Slutzky is passionate about technology. Since 2011 she's been helping businesses run more efficiently so their owners can spend more time in their zone of genius and follow their business dreams. We got a chance t talk about how to select new technology that will be the best fit for your business. Jamie is the host of the Tech of Business Podcast.
#408 Indiana Originals with Mel McMahon
September 06, 2019 10:40 - 12 minutes - 11.2 MBMel McMahon is on a mission to to create healthier, stronger communities and more jobs in Indiana by encouraging and facilitating greater use of independent, Indiana-based businesses. And while that may sound a bit lofty, she is well on her way, with Indiana Originals and organization that helps local Indiana businesses connect with resources and customers. Mel talked with Lorraine about how it works, and why it works on this week's episode of More than a Few Words. Mel McMahon StoneCo...
#407 She Podcasts Everywhere
September 04, 2019 10:32 - 13 minutes - 12.1 MBThis week my guest is JessicaKupferman the co-founder of She Podcasts and the Podcasting School for Women. We talk about the challenges of expandin the brand from podcast to Facebook group and even live events. More than a Few Words is part of the Digital Toolbox by Roundpeg.
#406 Emotional Mastery
August 30, 2019 10:45 - 11 minutes - 11 MBAccording to this week’s guest Liana Allison, anger is actually an emotion that we need to bring passion and creativity to life. The trick is to channel that emotion. Liana Allison is the Australian-based founder of The Institute of Empathic Leadership. She is an international award-winning Empathic Leadership Coach, Business Woman, Spiritual Healer, Intuitive and an Empowered Empath. Trained in a number of modalities that allowed her to pioneer a new empowered way to deal with emotions...
#405 - Use Your Customer Postcode - Ross Keating
August 28, 2019 19:05 - 10 minutes - 9.61 MBIn America they are called zip codes in Australia they call them post codes. Whatever the name, this week’s guest Ross Keating believes there are lots of ways business owners can use geographic information to target marketing messages. Your customers are not everywhere as a matter of fact, if you really check it out. You'll notice that the vast majority of your audience is probably concentrated in a fairly narrow geographic area. My guest Ross, shared a case study where his client was ...
#404 Preventing Burnout - Dr. Ganz Ferrance
August 23, 2019 10:46 - 13 minutes - 15.3 MBBurnout has been recognized as a legitimate medical issue. This week my guest, Dr. Ganz Ferrance shares his Me Method, as a way to reduce the chance that you will suffer from burnout. From busy moms to business owners, these tips are good for your health. Dr. Ganz Ferrance is an award-wining Psychologist, author, and former Vice-President of the Psychologist’s Association of Alberta. He has been a monthly contributor on CTV News for over 10 years and and has been featured nationally on Go...
#403-Managing Your Message-Jim Karrh
August 16, 2019 11:00 - 12 minutes - 11.5 MBWhat do you say when someone casually asks "What do you do? " Coach and professional speaker, Jim Karrh, believes that being able to answer that question in a clear, consistent and conversation manner is a distinct competitive advantage. In today's conversation he talks about the message, the messenger and the habits you need to build to deliver that message consistently .
#402-Being Consistent-Barbara Stuhlemmer
August 09, 2019 10:20 - 11 minutes - 10.4 MBConsistency may seem boring, but according to this week's guest Barbara Stuhlemmer of Blitz Business Success creating consistent messages and processes is actually the key to business success.
#401-Life by Design-Andrea Butcher
August 07, 2019 10:17 - 11 minutes - 10.9 MBThis week's guest, Andrea Butcher of HRD Advisory Group believes you should live life by design, not by default. Taking control of your daily activities starts with a long term vision - where do you want to be in ten years. Once you have the vision, you can begin to think about what you can do this week to move closer to that goal. And on a daily basis, defining what is the most important thing for you to do today.
#401 Life by Design Andrea Butcher
August 07, 2019 10:17 - 11 minutes - 10.9 MBThis week's guest, Andrea Butcher of HRD Advisory Group believes you should live life by design, not by default. Taking control of your daily activities starts with a long term vision - where do you want to be in ten years. Once you have the vision, you can begin to think about what you can do this week to move closer to that goal. And on a daily basis, defining what is the most important thing for you to do today.
Episode 400 - The Greatest Hits
August 02, 2019 10:00 - 11 minutes - 10.3 MBIt is hard to believe that this is the 400th episode of More than a Few Words. That is a lot of conversations. Over the years, we have had some terrific guests, some serious and some silly conversations. I thought it would be fun to go back and listen to some of my favorites from our early years. In this episode, i have clips from four early conversations. If you are intrigued you can listen to the entire episode by clicking the link below. Alison Carter - Position Statements - Why sh...
#400 - The Greatest Hits Of MTFW
August 02, 2019 09:00 - 11 minutes - 10.3 MBIt is hard to believe that this is the 400th episode of More than a Few Words. That is a lot of conversations. Over the years, we have had some terrific guests, some serious and some silly conversations. I thought it would be fun to go back and listen to some of my favorites from our early years. In this episode, i have clips from four early conversations. If you are intrigued you can listen to the entire episode by clicking the link below. Alison Carter - Position Statements - Why sh...
#399 You are in the Leadership Business
July 26, 2019 10:00 - 11 minutes - 12.7 MBNo matter what business you are in, if you have employees you are in the leadership business. This week our guest, Kyle Gorman of the Employer Blueprint explains how even novice managers can be more effective leaders.
You are in the Leadership Business
July 26, 2019 10:00 - 11 minutes - 12.7 MBNo matter what business you are in, if you have employees you are in the leadership business. This week our guest, Kyle Gorman of the Employer Blueprint explains how even novice managers can be more effective leaders.
#398 Culture as a Competitive Advantage
July 24, 2019 15:39 - 12 minutes - 12.1 MBJoel Russell, founder of eImagine has built company by creating a culture that makes people want to come to work.
#397 LinkedIn Hacks
July 19, 2019 10:00 - 11 minutes - 10.5 MBOur friend, Javed S. Khan is back with part two of his conversation about LinkedIn. Today he share's some little known tips to help business owners get the most from the professional online community. Javed is the owner of Empression - A Marketing Services Company
#396 Buy a Franchise
July 17, 2019 11:27 - 10 minutes - 9.93 MBBuying a franchise can be a great way to become a business owner. But be sure you look before you leap! This week, our guest Stephanie Ewing talks about her process from preliminary investigation to final purchase of a Yoga studio franchise. Be sure to become a founding member of the Fishers Honor Yoga Studio
#395 Simple Tips for Stress Relief
July 12, 2019 17:16 - 10 minutes - 10.4 MBStress is a part of the package when you start a small business. Dr Pete, stress relief expert and author of the book Lighten Your Day, says it doesn’t have to be. In this conversation with Lorraine he shares tips and tricks you can add to your daily routine to lower your stress level today.
#394 Sustainable Small Business
July 10, 2019 13:49 - 9 minutes - 8.77 MBWhere should a small business start if they want to reduce their environmental footprint? The short answer? Listen to this conversation with Julia Goldstein Consultant and author Julia Goldstein spoke with Lorraine about building green and sustainable practices into your business. This is something companies of all sizes can do.
#393 Candid Conversations with Julie Kratz
July 05, 2019 13:29 - 12 minutes - 18.1 MBJulie Kratz knows that sometimes conversations are uncomfortable. Maybe you need to tell a boss, coworker or subordinate that something they doing needs to change. Is there an easy way to approach those candid conversations? Well, maybe not easy, but Julie shares some great tips with Lorraine on how to prepare for the conversation.
#392 The Challenge Method
June 28, 2019 09:07 - 13 minutes - 12 MBLindsey Anderson, the founder of Traffic and Leads University thinks webinars are a thing of the past. How should consultants and coaches reach new audiences instead? With a Facebook Challenge offered in a private group. Sounds complicated? It isn't. In this week's episode, Lindsey breaks down just how simple a Facebook challenge can be. This week, host Lorraine Ball of Roundpeg was taking notes furiously as Lindsey shared her strategy, and you will too. So be sure to have a pen han...
#391 Collaboration is Key
June 26, 2019 10:29 - 11 minutes - 12.2 MBAuthor and consultant, Charmaine Hammond shares her perspective and experiences building a collaboration network to support her business. Beyond simple networking, she has established a group of sponsors and champions who have helped her in many unexpected ways over the years. If you’ve enjoyed this conversation sign up for a weekly newsletter get links to episodes you might’ve missed and other resources for your business : https://morethanafewwords.com/avoid-fomo/
#390 Reinvention with Lesley Jane Seymour
June 21, 2019 10:48 - 12 minutes - 14.5 MBLife is about reinvention. This week, our guest media entrepreneur, Lesley Jane Seymour shares lessons from her journey from corporate leadership role to one as an internet entrepreneur. Lesley Jane Seymour is a media entrepreneur and one of the industry’s most respected leaders. From 2008-2016, she served as editor in chief of More Magazine, the leading lifestyle magazine for women over forty with a readership of 1.5 million. She was also the editor in chief and social media director of M...
#389 Why You Need a Business Banking Relationship
June 14, 2019 10:15 - 10 minutes - 9.56 MBDon't wait till you need cash for your business to go looking for a business banker! This week's guest Stephanie Ewing of Key Bank explains why it pas to develop that relationship when you start your business. MTFW is a production of Roundpeg, a digital agency.
#388 Edible Social Media
June 10, 2019 09:00 - 11 minutes - 11.5 MBThis week, Lorraine is joined by one of her social media buddies, Stephanie Daily. The conversation jumps from social media topic to social media topic with an emphasis on some restaurant marketing tips. Grab a cup of coffee, pull up a chair and listen to the conversation.
#387 Creative Democracy
June 07, 2019 09:38 - 10 minutes - 10.7 MBThis week's guest, Arin Anderson believes we are living in an age of creative democracy. Is that a good or bad thing? Actually it is a little bit of both. MTFW is a production of Roundpeg, a digital agency and is hosted by Lorraine Ball
#386 Gerard Doyle
May 31, 2019 09:00 - 12 minutes - 13.5 MBWhich is better 1% of a big market or 100% of a small one? Today’s guest, Gerard Doyle of Fractal Marketing believes there is way more benefit in being at the top of a small market. MTFW is a production of Roundpeg, an Indianapolis Digital agency.